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Crunch Fitness's Overview

Total employees7192
HeadquartersNew York
Founded1989

Crunch Fitness is a leading health and fitness company known for its 'No Judgments' philosophy, making fitness fun and accessible to everyone. Founded in 1989 in New York City's East Village, Crunch has grown into a global franchise with hundreds of locations. They offer a wide range of fitness options including state-of-the-art cardio and strength training equipment, a diverse schedule of group fitness classes (like Zumba®, HIIT, yoga, and their proprietary Ride classes), personal training, and online workouts. Crunch aims to fuse fitness and entertainment, creating an inclusive and motivating environment for members of all fitness levels.

Where is Crunch Fitness's Headquarters?

HQ Function

The New York headquarters serves as the central command for global operations, brand strategy, franchise development and support, marketing initiatives, program creation, and corporate administration.

Notable Features:

The headquarters likely embodies Crunch's energetic and modern brand, featuring collaborative workspaces designed to foster innovation and reflect the company's fitness-focused culture. Specific architectural details are not widely publicized, but it's expected to be a contemporary office environment.

Work Culture:

The work culture at Crunch HQ is described as dynamic, fast-paced, and passionate about fitness. It reflects the 'No Judgments' ethos, encouraging inclusivity, creativity, and a fun, results-oriented approach to business.

HQ Significance:

The NYC headquarters is pivotal for maintaining brand consistency, driving innovation in fitness programming, and managing the expansion of its franchise network across the US and internationally.

Values Reflected in HQ: The headquarters operations and environment aim to reflect Crunch's core values: inclusivity ('No Judgments'), energy, fun, community, and a commitment to health and fitness innovation.

Location:

Crunch Fitness supports a global network of franchised fitness centers across the United States, Canada, Australia, Spain, Portugal, and Costa Rica, with continued expansion plans. Corporate functions supported globally include brand management, marketing frameworks, development of proprietary fitness programming, franchise sales, and operational best practices to ensure a consistent Crunch experience worldwide.

Street Address:

22 West 19th Street, 4th Floor

City:

New York

State/Province:

NY

Country:

USA

Crunch Fitness's Global Presence

Various Regional Franchise Offices, e.g., Dallas, Texas/USA

Address: Address varies by franchise group (e.g., A large franchisee might have an office at: 456 Fitness Plaza, Dallas, TX 75201)

To provide localized operational management, franchise support, regional marketing coordination, and talent acquisition for a specific group of Crunch Fitness franchise locations, ensuring adherence to brand standards while catering to local market needs.

Buying Intent Signals for Crunch Fitness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Crunch Fitness

As of April 2025, Crunch Fitness' leadership includes:

Jim Rowley - CEO, Crunch Worldwide
Ben Midgley - CEO, Crunch Franchising
Keith Worts - CEO, Crunch Signature
Chad Waetzig - Executive Vice President of Marketing and Branding
Mike Neff - EVP of Recurring Revenue Programming & Disruption

Investors of Crunch Fitness

Crunch Fitness has been backed by several prominent investors over the years, including:

TPG Growth (Acquired majority stake in 2019)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public records and news searches for the last 12 months (as of late May 2024) indicate a relatively stable C-suite executive team at Crunch Fitness Worldwide, with no major high-profile appointments or departures publicly announced. Leadership changes may occur at regional, franchise, or VP levels that are not widely publicized.

Technology (Tech Stack) used by Crunch Fitness

Discover the tools Crunch Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Crunch Fitness Email Formats and Examples

Crunch Fitness corporate email addresses likely follow common patterns, such as combining the employee's first name and last name, or first initial and last name, with the company domain.

[first].[last]@crunch.com or [first_initial][last]@crunch.com

Format

jane.doe@crunch.com

Example

75%

Success rate

News and media

PR NewswireMay 20, 2024

Crunch Fitness Announces Newest Franchise Location in Green Bay, WI

Crunch Fitness announced the upcoming opening of a new 30,000-square-foot gym in Green Bay, Wisconsin, marking its continued expansion through its franchise model. The new facility will feature a wide array of modern fitness equipment, group classes, and amenities....more

PR NewswireJanuary 10, 2024

Crunch Fitness Celebrates Strong Growth and Innovation in 2023, Looks Ahead to 2024

Crunch Fitness reported a successful 2023 with significant membership growth, numerous new gym openings, and the launch of innovative fitness programs. The company highlighted its commitment to the 'No Judgments' philosophy and plans for further expansion and technological advancements in 2024....more

Club IndustryNovember 1, 2023

Crunch Fitness Franchisee Acquires 6 Clubs in Florida

CR Fitness Holdings LLC, a large Crunch Fitness franchisee, announced the acquisition of six existing Crunch Fitness locations in Florida, further solidifying its presence in the state and underscoring the growth potential within the Crunch franchise system....more

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