Crucial Learning, formerly VitalSmarts, is a leadership development company that aims to improve the world by helping people and organizations enact positive change. With over 30 years of experience, they provide award-winning courses and bestselling books focused on communication, performance, and leadership skills. Their methodologies are designed to help individuals and teams navigate high-stakes conversations, build accountability, influence behavior, and effectively lead change initiatives, ultimately achieving better results and fostering stronger relationships.
Serves as the central hub for operations, curriculum design and development, client services, marketing, sales, and executive leadership for its global training and development programs.
The headquarters likely features modern office facilities designed to foster collaboration and innovation, possibly including state-of-the-art training rooms, content creation studios, and spaces conducive to interactive learning development.
The work culture at Crucial Learning's headquarters is expected to be dynamic and collaborative, emphasizing continuous learning, open communication, and a results-oriented approach, directly reflecting the core principles taught in their renowned training programs. Employees are likely encouraged to apply skills of crucial conversations and accountability in their daily interactions.
The Provo headquarters is pivotal for strategic decision-making, innovating new learning solutions, maintaining quality control over its global programs, and coordinating its worldwide network of certified trainers and partners.
Crucial Learning supports organizations and individuals worldwide through its acclaimed training programs in communication, performance, and leadership. This global reach is achieved via its headquarters in Provo, Utah, an extensive international network of certified trainers and partners, and robust online learning platforms. These resources enable them to deliver impactful learning solutions across diverse industries and cultures, often available in multiple languages to meet global client needs.
282 W. River Bend Lane, Suite 100
Provo
UT
USA
Address: N/A (Operations managed through regional teams, dedicated contact points, and certified partners rather than a distinct physical branch office)
To expand Crucial Learning's reach and impact in the UK and European regions, providing localized support, adapting programs to meet regional business requirements, and building strong client relationships.
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As of April 2025, Crucial Learning' leadership includes:
Crucial Learning has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits have been identified for Crucial Learning in the past 12 months (Approx. May 2023 - May 2024). The current core leadership team appears to have been largely in place since the company's rebrand and leadership appointments in early 2021.
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While Crucial Learning does not publicly list its official email format, companies of its type commonly use standardized professional email structures. The most probable format is [first].[last]@cruciallearning.com or [first_initial][last]@cruciallearning.com.
[first].[last]@cruciallearning.com
Format
jane.doe@cruciallearning.com
Example
75%
Success rate
PR Newswire • April 18, 2024
Crucial Learning announced its inclusion in Training Industry's 2024 Top Training Companies lists for both Leadership Training and Custom Content Development, highlighting its continued excellence and innovation in corporate training solutions....more
PR Newswire • February 13, 2024
Crucial Learning introduced 'The Leader’s Guide to Psychological Safety,' a new course designed to equip leaders with the skills to foster environments of trust, open dialogue, and inclusion within their teams, thereby enhancing team performance and well-being....more
PR Newswire • December 14, 2023
Crucial Learning recognized outstanding individuals and organizations with its 2023 George Bailey Award. This award honors those who have made a significant positive impact by applying the principles and skills taught in Crucial Learning courses to overcome challenges and achieve remarkable results....more
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