Cru
Cru's Overview
CRU Group is a leading global business intelligence company specializing in the metals, mining, and fertilizers markets. Founded in 1969, CRU provides independent market analysis, price assessments, consulting services, and industry events to a diverse range of clients worldwide. Their expertise helps businesses make informed strategic decisions in complex and volatile commodity markets. CRU's insights are built on robust methodologies, proprietary data, and a global network of analysts and consultants.
Where is Cru's Headquarters?
HQ Function
Global headquarters housing core research, analysis, consulting, corporate functions (finance, HR, technology), sales, marketing, and strategic leadership for CRU Group's worldwide operations.
Notable Features:
Located in Chancery House, a prominent building in London's historic Midtown (Holborn area), offering modern office facilities with excellent transport links and proximity to key financial and business districts.
Work Culture:
Professional, analytical, and collaborative, emphasizing data-driven insights, global market expertise, intellectual rigor, and a commitment to delivering high-quality, independent business intelligence.
HQ Significance:
Serves as the central hub for CRU's global operations, strategic decision-making, product development, and client engagement. Its London location reinforces CRU's position as a leading authority in commodities intelligence within a major world financial and business center.
Values Reflected in HQ: The London HQ reflects CRU's commitment to global reach, intellectual rigor, professionalism, independence, and its central role in providing trusted analysis of the commodities markets.
Location:
CRU Group maintains a significant global presence with strategically located offices in key commodity hubs across the Americas, EMEA (Europe, Middle East, Africa), and Asia-Pacific. This network, combined with remote analysts worldwide, enables CRU to provide comprehensive global coverage and localized expertise. Functions supported globally include market analysis, price assessments, bespoke consulting projects, sales and client support, and the organization of industry-leading conferences and events. This allows CRU to serve a diverse international client base and maintain a deep understanding of regional market dynamics.
Street Address:
Chancery House, 53-64 Chancery Lane
City:
London
State/Province:
England
Country:
United Kingdom
Cru's Global Presence
Beijing, China
Address: Unit 1903, China World Office 1, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing 100004, P.R. China
Serves as a key hub for understanding and servicing the significant Chinese commodity markets, offering localized expertise and insights.
Pittsburgh, PA, USA
Address: CRU North America, 2100 Corporate Drive, Suite 450, Wexford, PA 15090, USA
Covers the important North American commodity markets, providing regional expertise and supporting CRU's client base across the United States, Canada, and Latin America.
Singapore
Address: CRU Analysis Pte. Ltd., 138 Market Street, #03-01 CapitaGreen, Singapore 048946
Supports clients and provides market coverage across Southeast Asia, Oceania, and other parts of the APAC region, leveraging Singapore's status as a major commodities trading hub.
Mumbai, India
Address: CRU Analysis India Private Limited, 511-512, The Capital Building, C-70, G Block, Bandra Kurla Complex, Bandra (East), Mumbai – 400 051, India
Provides in-depth coverage and support for the rapidly growing Indian market across metals, mining, and fertilizers.
Buying Intent Signals for Cru
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Executive Team of Cru
As of April 2025, Cru' leadership includes:
Investors of Cru
Cru has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
CRU Group has strategically strengthened its executive leadership team over the past 12-18 months with key appointments in finance and human resources. These hires underscore the company's commitment to robust financial stewardship and talent development as it navigates growth and market evolution. No significant executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Cru
Discover the tools Cru uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cru Email Formats and Examples
CRU Group typically uses a standard email format for its employees, most commonly combining the employee's first name and last name. This format is widely adopted by organizations of similar size and structure.
firstname.lastname@crugroup.com
Format
jane.doe@crugroup.com
Example
90%
Success rate
News and media
Kallanish Commodities / CRU Group • January 24, 2024
CRU Group, Kallanish, and MEsteel Form Joint Venture for Middle East Steel and Metals Conferences
CRU Group has partnered with Kallanish Commodities and MEsteel to launch a new joint venture. This collaboration aims to host premier steel and metals conferences in the Middle East, enhancing industry engagement and market insights in this strategically important region....more
CRU Group Press Release • October 26, 2023
CRU Group Launches New Hydrogen and Ammonia Price, Cost, and Emissions Data
CRU Group has expanded its market intelligence offerings with the introduction of new data services covering hydrogen and ammonia. These services include price assessments, cost analysis, and emissions tracking, designed to support clients navigating the energy transition and developments in green commodities....more
CRU Group Press Release • September 12, 2023
CRU Group Appoints Kelly Wilding as Chief People Officer
CRU Group announced the appointment of Kelly Wilding as its new Chief People Officer. In this role, Ms. Wilding is responsible for leading the company's global human resources strategy, focusing on talent development, employee engagement, and fostering a positive organizational culture....more
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