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CRP's Overview

Total employees440
HeadquartersCranbury
Founded

CRP Industries Inc. is a prominent North American supplier of high-quality automotive and industrial parts and accessories. For over 60 years, they have provided components for power transmission, fluid transfer, and specialty applications, partnering with world-class manufacturers. Key brands associated with CRP Industries include Continental belts and tensioners, Rein Automotive parts for European vehicles, AAE steering systems, and Pentosin technical fluids.

Where is CRP's Headquarters?

HQ Function

The Cranbury headquarters serves as the central hub for corporate management, administrative functions, sales and marketing operations, engineering, product development, and houses their primary North American warehouse and distribution center.

Notable Features:

The main facility in Cranbury spans over 100,000 square feet, encompassing corporate offices and a primary North American warehouse and distribution center, optimized for efficient logistics and collaborative work.

Work Culture:

CRP Industries fosters a work environment centered on expertise, customer service, and innovation in product solutions. The culture emphasizes teamwork, a commitment to quality, and a problem-solving mindset, reflecting its long-standing presence in the automotive and industrial sectors.

HQ Significance:

The New Jersey headquarters is vital for CRP's operations, providing a central point for managing its North American business, innovating product solutions, interacting with key partners, and ensuring timely product distribution to a wide customer base.

Values Reflected in HQ: The headquarters reflects CRP's commitment to operational excellence, efficient logistics, innovation, and providing strong support for its product lines and customer network.

Location:

CRP Industries Inc. primarily focuses its operations and distribution within North America, with dedicated facilities in the United States, Canada, and Mexico. While its direct operational footprint is North American, the company sources high-quality components from world-class manufacturers globally to support its diverse product lines. Brands distributed by CRP, such as Pentosin (originating from Germany), also have international recognition.

Street Address:

35 Commerce Drive

City:

Cranbury

State/Province:

New Jersey

Country:

USA

CRP's Global Presence

Mississauga, Ontario, Canada

Address: CRP Canada ULC, 3300 Ridgeway Drive, Unit 7, Mississauga, Ontario L5L 5Z9, Canada

To provide localized support and efficient distribution of CRP's portfolio, including Continental, Rein Automotive, AAE, and Pentosin products, to customers across Canada.

Puebla, Puebla, Mexico

Address: CRP de México, S. de R.L. de C.V., Lateral Sur Recta a Cholula Km. 4.5 #4007-D, Ex-Hacienda La Noria, C.P. 72170 Puebla, Pue. México

To expand CRP's presence in the growing Latin American market, providing direct access to its products and technical expertise for customers in Mexico and surrounding regions.

Buying Intent Signals for CRP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CRP

As of April 2025, CRP' leadership includes:

Daniel N. Schildge - Chief Executive Officer
Michael P. O'Rourke - President
Scott Shea - Chief Operating Officer
Trevor Potter - Chief Financial Officer
Mark Guthrie - Executive Vice President of Sales & Marketing, Automotive
Monika LaPrete - Executive Vice President of Sales & Marketing, Industrial

Investors of CRP

CRP has been backed by several prominent investors over the years, including:

CRP Industries Inc. is a privately held company. Detailed equity investor information is not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, CRP Industries Inc. strengthened its executive leadership with the strategic appointment of a new Chief Financial Officer. No major C-suite level executive departures have been publicly announced during this period.

New Appointments:

Trevor Potter, Trevor Potter joined CRP Industries as Chief Financial Officer to oversee the company's financial strategy and operations, reporting to CEO Dan Schildge.

Technology (Tech Stack) used by CRP

Discover the tools CRP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CRP Email Formats and Examples

CRP Industries Inc. commonly utilizes an email format consisting of the first initial of an employee's name followed by their last name, directed to the company's domain. While this is a frequently observed pattern, other formats may exist for specific departments or roles.

[first_initial][last]@crpindustries.com

Format

jdoe@crpindustries.com

Example

85%

Success rate

News and media

aftermarketnews.comOctober 17, 2023

CRP Industries Appoints Trevor Potter As Chief Financial Officer

CRP Industries has named Trevor Potter as its Chief Financial Officer. Potter will be responsible for overseeing all financial operations and strategy for the company, reporting to CEO Dan Schildge. He brings over 20 years of financial and operational leadership experience to the role....more

tirereview.comJuly 12, 2023

CRP Industries Partners With Continental for eCatalog

CRP Industries announced a new partnership with Continental to enhance its eCatalog capabilities. This collaboration aims to provide customers with improved access to comprehensive product information for Continental-branded belts, tensioners, and other components offered by CRP....more

vehicleservicepros.comMay 23, 2023

CRP Automotive Rein EV Coolant Hoses Win 2023 MOTOR Top 20 Award

CRP Automotive, a division of CRP Industries, announced that its Rein Automotive Electric Vehicle (EV) Coolant Hoses have received a 2023 MOTOR Top 20 Award. This award recognizes innovation and significant contributions to the automotive aftermarket industry....more

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