CRP Industries Inc. is a prominent North American supplier of high-quality automotive and industrial parts and accessories. For over 60 years, they have provided components for power transmission, fluid transfer, and specialty applications, partnering with world-class manufacturers. Key brands associated with CRP Industries include Continental belts and tensioners, Rein Automotive parts for European vehicles, AAE steering systems, and Pentosin technical fluids.
The Cranbury headquarters serves as the central hub for corporate management, administrative functions, sales and marketing operations, engineering, product development, and houses their primary North American warehouse and distribution center.
The main facility in Cranbury spans over 100,000 square feet, encompassing corporate offices and a primary North American warehouse and distribution center, optimized for efficient logistics and collaborative work.
CRP Industries fosters a work environment centered on expertise, customer service, and innovation in product solutions. The culture emphasizes teamwork, a commitment to quality, and a problem-solving mindset, reflecting its long-standing presence in the automotive and industrial sectors.
The New Jersey headquarters is vital for CRP's operations, providing a central point for managing its North American business, innovating product solutions, interacting with key partners, and ensuring timely product distribution to a wide customer base.
CRP Industries Inc. primarily focuses its operations and distribution within North America, with dedicated facilities in the United States, Canada, and Mexico. While its direct operational footprint is North American, the company sources high-quality components from world-class manufacturers globally to support its diverse product lines. Brands distributed by CRP, such as Pentosin (originating from Germany), also have international recognition.
35 Commerce Drive
Cranbury
New Jersey
USA
Address: CRP Canada ULC, 3300 Ridgeway Drive, Unit 7, Mississauga, Ontario L5L 5Z9, Canada
To provide localized support and efficient distribution of CRP's portfolio, including Continental, Rein Automotive, AAE, and Pentosin products, to customers across Canada.
Address: CRP de México, S. de R.L. de C.V., Lateral Sur Recta a Cholula Km. 4.5 #4007-D, Ex-Hacienda La Noria, C.P. 72170 Puebla, Pue. México
To expand CRP's presence in the growing Latin American market, providing direct access to its products and technical expertise for customers in Mexico and surrounding regions.
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As of April 2025, CRP' leadership includes:
CRP has been backed by several prominent investors over the years, including:
In the past year, CRP Industries Inc. strengthened its executive leadership with the strategic appointment of a new Chief Financial Officer. No major C-suite level executive departures have been publicly announced during this period.
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CRP Industries Inc. commonly utilizes an email format consisting of the first initial of an employee's name followed by their last name, directed to the company's domain. While this is a frequently observed pattern, other formats may exist for specific departments or roles.
[first_initial][last]@crpindustries.com
Format
jdoe@crpindustries.com
Example
85%
Success rate
aftermarketnews.com • October 17, 2023
CRP Industries has named Trevor Potter as its Chief Financial Officer. Potter will be responsible for overseeing all financial operations and strategy for the company, reporting to CEO Dan Schildge. He brings over 20 years of financial and operational leadership experience to the role....more
tirereview.com • July 12, 2023
CRP Industries announced a new partnership with Continental to enhance its eCatalog capabilities. This collaboration aims to provide customers with improved access to comprehensive product information for Continental-branded belts, tensioners, and other components offered by CRP....more
vehicleservicepros.com • May 23, 2023
CRP Automotive, a division of CRP Industries, announced that its Rein Automotive Electric Vehicle (EV) Coolant Hoses have received a 2023 MOTOR Top 20 Award. This award recognizes innovation and significant contributions to the automotive aftermarket industry....more
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