Crowdtap
Crowdtap's Overview
Crowdtap, now integrated into the Suzy platform as Suzy Crowd, is a dynamic consumer insights and market research tool. Originally founded as a standalone company in 2009, Crowdtap specialized in connecting brands with their target audiences through engaging online communities, enabling businesses to gather authentic feedback, co-create products, and understand consumer preferences in real-time. As Suzy Crowd, it continues to empower brands by providing access to a vast network of U.S. consumers for quick polls, surveys, and qualitative discussions. This helps companies make data-driven decisions, validate ideas, and build stronger customer relationships by understanding the 'why' behind consumer behavior. For consumers, it offers a way to share opinions and influence brands they care about.
Where is Crowdtap's Headquarters?
HQ Function
Serves as the central registered address for Suzy's corporate operations, strategic planning, product development, sales, and marketing efforts for its consumer insights platform, which includes the capabilities of the former Crowdtap.
Notable Features:
While the listed PMB address is for corporate registration, Suzy's operational presence in New York City leverages the city's vibrant tech and marketing ecosystem. The company fosters a modern, collaborative environment, likely through dedicated office spaces or a distributed workforce.
Work Culture:
Suzy promotes a fast-paced, innovative, and collaborative work culture focused on disrupting the market research industry. Employees are encouraged to be curious, customer-centric, and data-driven, reflecting the company's mission to provide agile insights.
HQ Significance:
Operating from New York City, a major global center for technology, media, and advertising, provides Suzy with access to a rich talent pool, proximity to key clients, and a dynamic innovation landscape essential for a market research tech company.
Values Reflected in HQ: Suzy's operational model, whether in physical offices or remote, emphasizes agility, technological innovation, and customer-centricity in delivering actionable insights. The choice of New York underscores its ambition and connection to major business hubs.
Location:
While Suzy's physical offices are primarily in the United States, its consumer insights platform, including Suzy Crowd (the evolution of Crowdtap), serves a global clientele of brands seeking to understand consumers in various markets. The platform's technology supports international market research needs, allowing companies to connect with diverse consumer panels worldwide, even if Suzy's direct operational footprint is U.S.-based.
Street Address:
228 Park Ave S, PMB 68297
City:
New York
State/Province:
NY
Country:
USA
Crowdtap's Global Presence
Wilmington, DE, USA
Address: Specific street address for Wilmington not readily available through public sources; often serves as a registered agent or corporate filing address.
Supports overall corporate governance and operational efficiency for Suzy, Inc.
Buying Intent Signals for Crowdtap
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Crowdtap
As of April 2025, Crowdtap' leadership includes:
Investors of Crowdtap
Crowdtap has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Suzy has maintained leadership stability while making strategic internal promotions to bolster its executive team. A key development was Katie Gross's promotion to President & Chief Customer Officer, underscoring the company's commitment to customer success and growth. There have been no major publicly announced external C-level hires or departures in the immediate last 12 months, reflecting continuity following the majority acquisition by North Castle Partners.
New Appointments:
Technology (Tech Stack) used by Crowdtap
Discover the tools Crowdtap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Crowdtap Email Formats and Examples
Suzy, which now operates the Crowdtap technology as Suzy Crowd, likely utilizes common corporate email formats. The most probable formats for contacting employees at Suzy are based on combinations of an employee's first and last name with the @suzy.com domain.
first.last@suzy.com (e.g., jane.doe@suzy.com) and first@suzy.com (e.g., jane@suzy.com)
Format
matt.britton@suzy.com
Example
85%
Success rate
News and media
Business Wire • November 14, 2023
Suzy and SAGO Announce Strategic Partnership to Deliver Unparalleled Qualitative Research Capabilities
Suzy, the agile market research platform, and SAGO, a global research and data solutions leader, announced a strategic partnership. This collaboration integrates SAGO's qualitative research technologies and global respondent access with Suzy's end-to-end platform, enhancing qualitative research offerings for clients....more
PR Newswire • February 1, 2023
North Castle Partners Acquires Majority Interest in Suzy, a Leading Agile Market Research Platform
North Castle Partners, a private equity firm, announced its acquisition of a majority interest in Suzy. The investment aims to accelerate Suzy's growth, expand its product offerings, and enhance its position in the agile market research market. Matt Britton continues as CEO....more
PR Newswire • January 10, 2024
Suzy Releases Annual 'Future of Retail' Report Highlighting Key Consumer Trends for 2024
Suzy has released its annual 'Future of Retail' report, offering insights into evolving consumer behaviors, shopping preferences, and expectations for the retail industry in 2024. The report leverages Suzy's agile research capabilities to provide brands with actionable data....more
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