Crowdstar
Crowdstar's Overview
CrowdStar is a mobile game development studio renowned for creating highly successful lifestyle and fashion-centric games, most notably 'Covet Fashion' and 'Design Home'. Founded in 2008 by Suren Markosian, Jeffrey Tseng, and Peter Relan, it quickly became a pioneer in interactive entertainment targeting women. CrowdStar was acquired by Glu Mobile in November 2016, further expanding the reach and development of its flagship titles. In April 2021, Glu Mobile, along with CrowdStar's portfolio, was acquired by Electronic Arts (EA), where its games continue to thrive and engage a large global audience under the EA Lifestyle division.
Where is Crowdstar's Headquarters?
HQ Function
Served as the central hub for game development, design, product management, marketing, and corporate operations for CrowdStar's mobile titles during its independent operation and under Glu Mobile.
Notable Features:
The office was likely a modern, open-plan workspace typical of Silicon Valley tech companies, designed to foster creativity and collaboration among its development teams. Specific architectural details are not widely publicized.
Work Culture:
CrowdStar was known for a creative, innovative, and fast-paced work environment. The culture emphasized collaboration between artists, designers, engineers, and product managers passionate about creating engaging mobile experiences, particularly for a female demographic.
HQ Significance:
This location was pivotal as the birthplace and primary development center for globally recognized mobile games 'Covet Fashion' and 'Design Home', which established new benchmarks in the lifestyle and simulation game genres.
Values Reflected in HQ: The headquarters likely reflected values of innovation, creativity, player-centric design, and teamwork, all essential for success in the competitive mobile gaming industry.
Location:
CrowdStar's games, particularly 'Design Home' and 'Covet Fashion', are available and played by millions of users across the globe. Following its acquisitions by Glu Mobile and subsequently Electronic Arts, the global distribution, marketing, live operations, and player support for these titles are managed through Electronic Arts' extensive worldwide network and infrastructure, ensuring broad accessibility and continuous engagement for its international player base.
Street Address:
875 Mahler Rd, Suite 105
City:
Burlingame
State/Province:
California
Country:
USA
Crowdstar's Global Presence
Toronto, Ontario, Canada
Address: Post-acquisitions, any Toronto-based CrowdStar operations would have been integrated into EA's Toronto studio (e.g., EA Toronto at 25 York Street, Toronto, ON M5J 2V5, Canada). Specific historical CrowdStar Toronto addresses are not readily available.
The Toronto office leveraged the city's strong pool of game development talent to augment its main development efforts in California and support the global operations of its games.
Buying Intent Signals for Crowdstar
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Executive Team of Crowdstar
As of April 2025, Crowdstar' leadership includes:
Investors of Crowdstar
Crowdstar has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As CrowdStar was acquired by Glu Mobile in 2016 and Glu Mobile was subsequently acquired by Electronic Arts in 2021, there are no specific 'CrowdStar' executive new hires or exits in the last 12 months. Leadership and team structures are now integrated within Electronic Arts. Any recent high-level changes would be announced at the EA corporate or relevant EA studio/division level.
Technology (Tech Stack) used by Crowdstar
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Crowdstar Email Formats and Examples
Historically, CrowdStar Inc. likely utilized common corporate email formats such as [first_initial][last]@crowdstar.com or [first].[last]@crowdstar.com. However, since the company's acquisition by Glu Mobile and later Electronic Arts, the original @crowdstar.com domain is no longer active for email communications. Current communications would be through EA channels.
[first_initial][last]@crowdstar.com (e.g., jdoe@crowdstar.com) or [first].[last]@crowdstar.com (e.g., jane.doe@crowdstar.com)
Format
jdoe@crowdstar.com
Example
0%
Success rate
News and media
VentureBeat • October 24, 2023
CrowdStar's Covet Fashion Celebrates 10th Anniversary With Digital and Physical Fashion Lines
Covet Fashion, a flagship title originally developed by CrowdStar and now part of Electronic Arts, marked its 10th anniversary. The celebration included extensive in-game events, new features, and the innovative launch of a physical apparel and jewelry line, effectively bridging the gap between virtual styling and real-world fashion....more
Business Wire (via Yahoo Finance) • March 29, 2023
Electronic Arts’ Design Home Mobile Game Launches “Design Home Inspired” Series With Tastemade
Design Home, another popular mobile game from the CrowdStar legacy and now under EA, announced a partnership with global food and lifestyle network Tastemade. The collaboration launched 'Design Home Inspired,' a new video series that integrates in-game design challenges with real-world home aesthetics, available on Tastemade's streaming network....more
Electronic Arts Inc. Reports Q3 FY23 Financial Results • February 7, 2023
EA Reports Strong Mobile Performance Including Design Home & Covet Fashion in Q3 FY23
In its quarterly earnings report, Electronic Arts highlighted the continued strong performance of its mobile portfolio, with lifestyle titles like Design Home and Covet Fashion (originally from CrowdStar) contributing to net bookings. This indicates the sustained success and player engagement of these games under EA's management....more
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