Crowdmark
Crowdmark's Overview
Crowdmark is an educational technology company that develops and provides a collaborative online grading and analytics platform. Designed by educators, for educators, it aims to transform assessment into a more efficient, effective, and insightful process for both K-12 and higher education. Crowdmark allows instructors to grade paper-based assignments (scanned) and digital submissions online, provide rich, targeted feedback, and leverage data to understand student performance. Its core mission is to enhance learning outcomes by making the assessment workflow more manageable and meaningful.
Where is Crowdmark's Headquarters?
HQ Function
Serves as the primary center for research and development, product management, engineering, sales, marketing, and administrative operations for the Crowdmark platform.
Notable Features:
Located within the MaRS Discovery District, one of the world's largest urban innovation hubs, providing access to a vibrant ecosystem of startups, researchers, and corporate partners.
Work Culture:
Likely fosters a collaborative, innovative, and mission-driven environment focused on improving education through technology. Emphasis on user-centric design, agile development, and a passion for solving educational challenges. As part of D2L, it may also integrate elements of D2L's broader corporate culture.
HQ Significance:
Toronto's strong talent pool in technology, education, and AI research makes it an ideal location for an EdTech company like Crowdmark to innovate and grow.
Values Reflected in HQ: The headquarters' location in an innovation hub reflects Crowdmark's commitment to cutting-edge technology, collaboration, and transformative solutions in education.
Location:
While Crowdmark's primary operations and team are based in Toronto, Canada, its platform is web-based and utilized by educational institutions internationally, with a strong focus on North America (Canada and the United States). As part of D2L, which has a global footprint with offices and customers worldwide, Crowdmark benefits from this expanded reach, supporting educators and students across various countries through D2L's international operations.
Street Address:
100 College St, Suite 150 (MaRS Discovery District)
City:
Toronto
State/Province:
Ontario
Country:
Canada
Crowdmark's Global Presence
Kitchener, Ontario, Canada (D2L Global Headquarters)
Address: 137 Glasgow Street, Suite 560, Kitchener, ON N2G 4X8 (as part of D2L)
D2L's Kitchener HQ drives the global strategy for its learning innovation portfolio, including Crowdmark, leveraging the Waterloo Region's rich tech talent pool.
Buying Intent Signals for Crowdmark
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Crowdmark
As of April 2025, Crowdmark' leadership includes:
Investors of Crowdmark
Crowdmark has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Crowdmark was acquired by D2L in February 2022. Since then, its leadership has been integrated into D2L's structure. No major public announcements regarding Crowdmark-specific executive hires or exits within D2L have been noted in the last 12 months. Key figures like James Colliander and Lyssa Pearson continue in strategic/product roles within D2L.
Technology (Tech Stack) used by Crowdmark
Discover the tools Crowdmark uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Crowdmark Email Formats and Examples
As part of D2L, Crowdmark employees likely use D2L's email domain (d2l.com). Common email formats for D2L include [first].[last]@d2l.com. For historical Crowdmark emails, the format was likely [first].[last]@crowdmark.com or [first_initial][last]@crowdmark.com.
[first].[last]@d2l.com or [first_initial][last]@crowdmark.com (historical)
Format
jane.doe@d2l.com or jdoe@crowdmark.com
Example
80%
Success rate
News and media
D2L Newsroom • February 1, 2022
Crowdmark news title: D2L Acquires Connected Grading Platform, Crowdmark Inc.
D2L, a global learning technology leader, announced the acquisition of Crowdmark Inc., a Canadian technology company that provides a best-in-class solution for digital and handwritten assessments in K-12, higher education, and professional development. This acquisition aims to enhance D2L Brightspace's assessment capabilities....more
University Business • May 10, 2023
Crowdmark news title: How D2L Brightspace enhanced assessment tools improve student outcomes
Article discussing how D2L Brightspace, incorporating tools like those from Crowdmark, enhances assessment. It highlights features that streamline grading and provide better feedback, mentioning the integration of Crowdmark's capabilities....more
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