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Croud's Overview

Total employees738
HeadquartersLondon
Founded2011

Croud is a global full-service digital marketing agency founded in 2011, dedicated to delivering transformative growth for ambitious brands. With a unique model that combines a global network of 2,700+ on-demand digital specialists (the 'Croudie Network') with an in-house team of over 480 experts, Croud offers services across PPC, SEO, content, programmatic, paid social, creative, and analytics. They leverage data, technology, and talent to provide scalable and efficient marketing solutions worldwide. In February 2024, Croud was acquired by BlueFocus International.

Where is Croud's Headquarters?

HQ Function

Global headquarters, overseeing strategic operations, client services, technology development, and financial management for the digital marketing agency.

Notable Features:

Located in The Leather Market, a distinctive historic building complex in London Bridge, offering a unique and characterful workspace. Features likely include open-plan collaborative areas, modern amenities, and spaces designed to foster creativity and teamwork, reflecting its digital agency nature.

Work Culture:

Dynamic, innovative, and results-driven, with a strong emphasis on collaboration and data-informed strategies. Croud fosters a 'Croudie' culture that values employee growth, continuous learning, and a passion for digital marketing excellence.

HQ Significance:

Serves as the central hub for Croud's global network and operations, driving international strategy, innovation, and supporting key client relationships. Its London location places it at the heart of a major global digital, advertising, and financial hub.

Values Reflected in HQ: The choice of a repurposed historic building reflects a blend of established presence and modern innovation. The collaborative workspace design embodies teamwork and agility, key Croud values.

Location:

Croud supports a wide range of digital marketing functions globally through its network of offices in the UK, US, and Australia, and its unique 'Croudie Network' of over 2,700 on-demand digital specialists across 100+ markets. This includes paid search (PPC), paid social, SEO, content marketing, programmatic advertising, e-commerce marketing, data analytics, data science, creative production, and international marketing strategy and localization.

Street Address:

The Leather Market, Unit G.05, Weston Street

City:

London

State/Province:

N/A

Country:

United Kingdom

Croud's Global Presence

New York, NY/USA

Address: 50 West 23rd Street, 8th Floor, New York, NY 10010

Crucial for Croud's expansion and presence in the largest advertising market globally, enabling close collaboration with US-based clients and partners.

Shrewsbury, UK

Address: The Croud Campus, Abbey Lawn, Shrewsbury, SY2 5DE

Serves as a significant UK operational base, complementing the London HQ and providing access to a diverse talent pool in the Midlands/North West England.

Sydney, NSW/Australia

Address: WeWork, Level 2, 383 George Street, Sydney, NSW 2000

Supports Croud's growth in the APAC market, providing on-the-ground support for regional clients and leveraging local digital trends.

Buying Intent Signals for Croud

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Croud

As of April 2025, Croud' leadership includes:

Luke Smith - Global CEO & Co-Founder
Ben Knight - Co-Founder & Non-Executive Director
Avinash Kaushik - Chief Strategy Officer
Kris Tait - Global Chief Operating Officer
Dean Farrow - Global Chief Financial Officer
Audrey LoCQ - Global Chief People Officer
Jon Vestal - Global Chief Data & Technology Officer

Investors of Croud

Croud has been backed by several prominent investors over the years, including:

BlueFocus International (Parent Company, acquired February 2024)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Croud has experienced significant strategic leadership updates in the past year, notably with the appointment of Avinash Kaushik as Chief Strategy Officer and the promotion of Kris Tait to Global Chief Operating Officer. Co-founder Ben Knight also transitioned to a Non-Executive Director role.

New Appointments:

Avinash Kaushik, Avinash Kaushik, renowned digital marketing evangelist and author, was appointed as Croud's Chief Strategy Officer to shape the agency's strategic vision.
Kris Tait, Kris Tait was promoted from UK Managing Director to the newly created role of Global Chief Operating Officer to oversee global operations and drive efficiency.

Technology (Tech Stack) used by Croud

Discover the tools Croud uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Croud Email Formats and Examples

Croud commonly utilizes the `[first].[last]@croud.com` email format for its employees. While other formats might exist in isolated cases, this pattern is the most prevalent and reliable for professional communication.

[first].[last]@croud.com

Format

jane.doe@croud.com

Example

85%

Success rate

News and media

PR NewswireFebruary 27, 2024

Croud Announces Acquisition by BlueFocus International

Global digital marketing agency Croud has been acquired by BlueFocus International, the international arm of BlueFocus Communication Group. This strategic partnership aims to accelerate Croud's global growth, expand its service capabilities, and leverage BlueFocus's extensive network and resources....more

The DrumJanuary 11, 2024

Digital marketing pioneer Avinash Kaushik joins Croud as chief strategy officer

Croud appointed Avinash Kaushik, a prominent figure in digital marketing analytics, as its new Chief Strategy Officer. Kaushik will be responsible for shaping Croud's strategic vision and further developing its data-driven marketing solutions. Co-founder Ben Knight transitioned to a Non-Executive Director role....more

Campaign LiveAugust 2, 2023

Croud promotes Kris Tait to global chief operating officer

Digital marketing agency Croud promoted Kris Tait to the newly created role of global chief operating officer. Tait, who was previously the UK managing director, will now oversee Croud's global operations, aiming to enhance efficiency and support the agency's continued expansion....more

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