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CROSSMARK's Overview

Total employees9473
HeadquartersPlano
Founded1905

Crossmark, now an integral part of Advantage Solutions, has a rich history as a leading sales and marketing services company specializing in the consumer goods industry. For over a century, Crossmark has focused on accelerating brand growth for manufacturers and retailers. Their core services include headquarter sales representation, retail merchandising, in-store event marketing, and advanced data analytics. By combining deep industry expertise with innovative approaches, Crossmark helps clients create smarter conversations with consumers, drive faster conversions at the point of sale, and achieve impactful business results within the dynamic retail landscape. Since its acquisition by Advantage Solutions in 2022, Crossmark's capabilities are further enhanced by Advantage's broader scale, technology, and global reach.

Where is CROSSMARK's Headquarters?

HQ Function

Historically the central hub for Crossmark's strategic planning, corporate operations, and client management for its North American business. It continues to support these functions as part of Advantage Solutions' broader operational structure.

Notable Features:

Modern office facilities designed to foster collaboration and innovation. As part of Advantage Solutions, it benefits from shared corporate resources and advanced technological infrastructure.

Work Culture:

A dynamic and results-oriented environment focused on client success, data-driven strategies, and teamwork. Post-acquisition, the culture aligns with Advantage Solutions' broader values of collaboration, integrity, and driving growth for clients and customers.

HQ Significance:

The Plano location has been historically central to Crossmark's identity and operations. As part of Advantage Solutions, it remains an important site contributing to the company's extensive service delivery network and CPG industry expertise.

Values Reflected in HQ: The facilities and operations reflect a commitment to professionalism, client-centric service, and operational excellence, consistent with the guiding principles of Advantage Solutions.

Location:

Historically, Crossmark's operations were primarily concentrated in North America (the United States and Canada). Since becoming part of Advantage Solutions, Crossmark's reach is significantly expanded through Advantage's extensive global network, which includes operations in North America, Europe, Asia, and Australia. This allows for the support of client needs on an international scale. Functions supported globally through the Advantage network include retail merchandising, sales agency services, marketing program execution, digital commerce, and comprehensive data analytics, enabling brands to grow in markets worldwide.

Street Address:

5100 Legacy Dr

City:

Plano

State/Province:

Texas

Country:

USA

CROSSMARK's Global Presence

Bentonville, Arkansas, USA

Address: 609 SW 8th St, Bentonville, AR 72712, USA

Serves as a vital hub for managing relationships and operations with one of the world's largest retailers, facilitating brand growth and execution within Walmart's ecosystem, now under the Advantage Solutions umbrella.

Mississauga, Ontario, Canada

Address: 2000 Argentia Road, Plaza 4, Suite 102, Mississauga, ON L5N 1W1, Canada

Manages and executes sales and marketing strategies for CPG clients across Canadian provinces, adapting to the unique Canadian retail landscape and consumer behaviors, now as part of Advantage Solutions Canada.

Buying Intent Signals for CROSSMARK

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CROSSMARK

As of April 2025, CROSSMARK' leadership includes:

Dave Peacock - Chief Executive Officer, Advantage Solutions
Jill Griffin - President & Chief Operating Officer, Advantage Solutions
Brian Stevens - Chief Financial Officer, Advantage Solutions

Investors of CROSSMARK

CROSSMARK has been backed by several prominent investors over the years, including:

Warburg Pincus (Key former private equity investor)
Acquired by Advantage Solutions (NASDAQ: ADV) in September 2022

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Significant leadership transitions have occurred at Advantage Solutions, the parent company of Crossmark, impacting the overall strategic direction and operations of the integrated company. These changes reflect ongoing efforts to strengthen leadership and drive growth.

New Appointments:

Dave Peacock, Dave Peacock was appointed Chief Executive Officer of Advantage Solutions, tasked with leading the company's next phase of growth and transformation.
Kelly Locus, Kelly Locus was appointed as Chief Human Resources Officer of Advantage Solutions to oversee all aspects of human resources and talent management.

Technology (Tech Stack) used by CROSSMARK

Discover the tools CROSSMARK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CROSSMARK Email Formats and Examples

Historically, Crossmark email addresses utilized the @crossmark.com domain, with common formats being first.last (e.g., jane.doe@crossmark.com) or the first initial followed by the last name (e.g., jdoe@crossmark.com). Since the acquisition by Advantage Solutions, current employees primarily use the @advantagesolutions.net domain. The most prevalent and effective email format for Advantage Solutions is [first].[last]@advantagesolutions.net.

Current (Advantage Solutions): [first].[last]@advantagesolutions.net. Historical (Crossmark): [first].[last]@crossmark.com or [f][last]@crossmark.com

Format

jane.doe@advantagesolutions.net (current); john.smith@crossmark.com (historical example)

Example

75%

Success rate

News and media

Advantage Solutions / Business WireMarch 7, 2024

Advantage Solutions (Parent of Crossmark) Reports Fourth Quarter and Full-Year 2023 Financial Results

Advantage Solutions Inc. (NASDAQ: ADV) announced its financial results for the fourth quarter and full year ended December 31, 2023. The report detailed revenue performance, segment results (including sales and marketing services historically associated with Crossmark), and strategic initiatives aimed at driving future growth and profitability....more

Advantage Solutions / Business WireJanuary 22, 2024

Advantage Solutions (Parent of Crossmark) Appoints Kelly Locus as Chief Human Resources Officer

Advantage Solutions announced the appointment of Kelly Locus as its new Chief Human Resources Officer. Locus is tasked with leading the company's global human capital strategy, talent development programs, and fostering an inclusive company culture across its extensive workforce, which includes teams integrated from Crossmark....more

Advantage Solutions / Business WireMay 2, 2023

Advantage Solutions (Parent of Crossmark) Appoints Dave Peacock Chief Executive Officer

Advantage Solutions announced that its Board of Directors appointed Dave Peacock as Chief Executive Officer. Peacock brings a wealth of experience from the consumer-packaged goods industry and is set to lead Advantage Solutions, including its Crossmark business, into its next chapter of growth and service innovation....more

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