CrossHero
CrossHero's Overview
CrossHero is a comprehensive, cloud-based software platform specifically designed for the operational needs of fitness businesses such as CrossFit boxes, conventional gyms, yoga studios, martial arts dojos, and personal training facilities. It offers a suite of tools to manage memberships, schedule classes and appointments, process payments, track athlete performance (WODs), facilitate communication with members, and automate administrative tasks. The platform aims to help fitness facility owners save time, reduce administrative burdens, enhance member engagement, and ultimately grow their business by providing a seamless experience for both staff and clients.
Where is CrossHero's Headquarters?
HQ Function
The Valencia headquarters serves as the central hub for product development, engineering, sales, marketing, customer support, and overall business operations for CrossHero.
Notable Features:
Located in a dynamic area of Valencia, the office likely provides a modern, collaborative workspace designed to foster creativity and teamwork among its employees. Specific architectural details are not publicly highlighted, but it would be typical for a tech company to have an open-plan layout and modern amenities.
Work Culture:
The work culture at CrossHero is likely to be agile, innovative, and customer-focused, reflecting its nature as a tech startup in the fitness industry. There's probably a strong emphasis on passion for fitness, technology, problem-solving, and collaborative teamwork to continuously improve the platform.
HQ Significance:
The Valencia headquarters is significant as it's the birthplace and primary operational center of CrossHero, driving its product strategy and global expansion. Its location in Spain also gives it a strong foothold in the European and Spanish-speaking markets.
Values Reflected in HQ: The headquarters likely reflects CrossHero's values of innovation, efficiency, customer success, and a passion for the fitness community by providing an environment conducive to developing cutting-edge solutions and supporting its user base.
Location:
CrossHero supports fitness businesses worldwide through its cloud-based platform. While headquartered in Spain, its software is utilized by gyms and studios in numerous countries, particularly in Spanish-speaking regions of Europe and Latin America, as well as a growing user base in other parts of Europe and North America. Global functions include multilingual customer support, localized payment gateway integrations, and a platform accessible from anywhere with an internet connection, catering to the diverse needs of the international fitness community.
Street Address:
Carrer de l'Almirall Cadarso, 26
City:
Valencia
State/Province:
Valencia
Country:
Spain
CrossHero's Global Presence
Madrid, Spain
Address: Not publicly specified; operations may be remote or utilize co-working spaces.
To enhance market penetration in central Spain, provide localized support, and build strategic relationships in one of Europe's major business hubs.
Buying Intent Signals for CrossHero
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Executive Team of CrossHero
As of April 2025, CrossHero' leadership includes:
Investors of CrossHero
CrossHero has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held scale-up, CrossHero's executive team changes are not as frequently publicized as those in larger, publicly traded companies. Based on available information, the core leadership team, including the co-founders, appears stable. No major high-profile executive hires or departures have been announced in the last 12 months.
Technology (Tech Stack) used by CrossHero
Discover the tools CrossHero uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CrossHero Email Formats and Examples
CrossHero likely uses standard professional email formats. Common patterns for tech companies include [first].[last]@crosshero.com or [first]@crosshero.com. The exact format can vary.
[first]@crosshero.com or [first].[last]@crosshero.com
Format
santiago@crosshero.com
Example
80%
Success rate
News and media
Wayra Blog / El Referente (covering Wayra) • October 5, 2020
CrossHero Selected by Wayra for Acceleration and Investment
CrossHero, the Valencia-based startup developing management software for gyms and fitness centers, was selected by Wayra, Telefónica's open innovation hub, to join its global network of startups. This inclusion provides CrossHero with investment, mentorship, and access to Telefónica's global resources to scale its business....more
CrossHero Blog • March 12, 2024
CrossHero Publishes Definitive Guide for Choosing Gym Management Software
CrossHero released an in-depth guide aimed at helping gym owners navigate the complexities of selecting the right management software for their specific needs. The guide covers key features to consider, pitfalls to avoid, and how technology can optimize fitness business operations....more
EU-Startups • February 7, 2023
Valencia-based CrossHero nabs €500k to keep scaling its fitness management software
CrossHero, a Valencian startup that has developed management software for gyms and fitness studios, has just secured €500k. The round was led by JME Ventures. CrossHero aims to use the fresh capital to expand its team, further develop its product, and accelerate its international growth....more
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