HQ Function

The Boulder HQ serves as the central hub for CrossFit's global operations. This includes brand management, affiliate relations and support, development of training, education, and certification programs (like L1, L2 certificates), CrossFit Games organization, digital strategy, and strategic business development.

Notable Features:

While specific interior details are not heavily publicized, the headquarters is expected to be a modern facility designed to foster collaboration and embody the brand's commitment to fitness. It likely includes state-of-the-art employee fitness areas, open-plan workspaces, and technology-enabled meeting rooms.

Work Culture:

The work culture at CrossFit HQ is reported to be dynamic, mission-driven, and deeply infused with the principles of the CrossFit methodology. Employees are typically passionate about health, fitness, and the global CrossFit community, fostering a collaborative, results-oriented, and energetic environment.

HQ Significance:

The Boulder headquarters is pivotal for steering the global CrossFit brand, supporting its vast network of over 12,000 affiliates, innovating its fitness programs and educational offerings, and orchestrating its worldwide competitive events like the CrossFit Games.

Values Reflected in HQ: The choice of Boulder and the design of the HQ aim to reflect CrossFit's core values: community (through collaborative workspaces), excellence (modern facilities and infrastructure), health & fitness (employee wellness amenities), and integrity in its mission to be a global force for good in health.

Location:

CrossFit supports a vast global community with over 12,000 affiliated gyms in more than 150 countries. Its global functions include decentralized affiliate support, multilingual educational programs and content, international trainer certifications, worldwide sporting events like the CrossFit Open and CrossFit Games, and robust digital platform engagement. While corporate strategy and core operations are centralized at its Boulder HQ, its impact and community reach are truly global, primarily facilitated through its extensive affiliate network and regional managers.

Street Address:

2617 Broadway

City:

Boulder

State/Province:

CO

Country:

USA