HQ Function

Serves as the primary hub for product development, engineering, sales, marketing, and administrative operations. Post-acquisition, it likely integrates with Optimove's European operations.

Notable Features:

Located in a central Berlin district known for its vibrant tech scene, offering a modern office environment conducive to collaboration and innovation.

Work Culture:

Prior to acquisition, CrossEngage fostered a dynamic, agile, and innovative work culture typical of a tech startup. Emphasis was placed on teamwork, data-driven decision-making, and customer success. Post-acquisition by Optimove, the culture is likely evolving to integrate with Optimove's global standards while retaining local strengths.

HQ Significance:

Berlin is a major European technology and startup hub, providing access to skilled talent, a supportive ecosystem, and proximity to European clients. The HQ's location facilitated CrossEngage's growth and innovation in the CDP space.

Values Reflected in HQ: The headquarters likely reflected values of innovation, collaboration, transparency, and customer-centricity, common in SaaS and tech environments.

Location:

While primarily based in Berlin, CrossEngage served clients across Europe and internationally. Its cloud-based platform allowed businesses globally to utilize its services. Post-acquisition by Optimove, its global reach and support infrastructure are significantly expanded through Optimove's existing international offices and operations in locations like Tel Aviv, New York, and London.

Street Address:

Torstraße 19

City:

Berlin

State/Province:

Berlin

Country:

Germany