Critical Mix
Critical Mix's Overview
Critical Mix was a provider of global online survey sampling and data collection tools and services for market research. They offered access to survey respondents, survey programming, and data reporting capabilities. Known for their easy-to-use platform and focus on data quality, Critical Mix served market research agencies, consulting firms, and corporations. In February 2019, Critical Mix was acquired by Dynata, one of the world's largest first-party data and insights platforms. The acquisition aimed to strengthen Dynata's data assets and global reach.
Where is Critical Mix's Headquarters?
HQ Function
Served as the primary center for operations, technology development, sales, and executive leadership for Critical Mix prior to its acquisition.
Notable Features:
The specific office features are not widely publicized, but it likely housed modern office amenities suitable for a technology and market research firm, focusing on collaborative workspaces.
Work Culture:
As a company focused on innovation in market research, the culture likely emphasized collaboration, customer-centricity, agility, and a data-driven approach to problem-solving.
HQ Significance:
The Westport/Norwalk headquarters was significant as the birthplace and operational core of Critical Mix, driving its growth and establishing its reputation in the market research industry before becoming part of Dynata.
Values Reflected in HQ: The headquarters would have aimed to reflect values such as innovation, quality, efficiency, and a strong focus on client service and technological advancement in the data collection field.
Location:
Prior to its acquisition by Dynata, Critical Mix supported global market research through its extensive online panels and partnerships. They offered data collection services in numerous countries across North America, Europe, Asia-Pacific, and Latin America, enabling clients to conduct international studies. This global reach is now part of Dynata's even larger international infrastructure.
Street Address:
535 Connecticut Ave, Suite 301
City:
Norwalk
State/Province:
Connecticut
Country:
USA
Critical Mix's Global Presence
Various locations, USA
Address: Information on specific secondary office addresses pre-acquisition is not readily available; operations are now integrated into Dynata's global footprint.
To provide localized sales, support, and project management for clients in different US regions.
International Presence (e.g., Europe, Asia-Pacific)
Address: Specific international office details pre-acquisition are consolidated under Dynata. Dynata has a broad global presence.
To manage global respondent panels and cater to international market research needs.
Buying Intent Signals for Critical Mix
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Critical Mix
As of April 2025, Critical Mix' leadership includes:
Investors of Critical Mix
Critical Mix has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Critical Mix was acquired by Dynata in February 2019. As such, there are no executive hires or exits directly attributable to 'Critical Mix' as an independent entity in the last 12 months. Leadership roles were integrated into Dynata or transitioned at the time of acquisition.
Technology (Tech Stack) used by Critical Mix
Discover the tools Critical Mix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Critical Mix Email Formats and Examples
Historically, Critical Mix likely used common corporate email patterns. Post-acquisition, communications would be via Dynata email addresses.
[first_initial][last]@criticalmix.com
Format
jdoe@criticalmix.com
Example
10 (Domain likely inactive or redirects; emails to this format are unlikely to be delivered or read by former Critical Mix personnel.)%
Success rate
News and media
Dynata Press Release (formerly Research Now SSI) • February 5, 2019
Dynata Acquires Critical Mix, Expanding Its Portfolio of High-Quality Data Solutions for Insights Agencies and Corporations
Dynata announced its acquisition of Critical Mix, a leading provider of online survey and digital data. The acquisition aimed to enhance Dynata's data offerings and expand its global reach, providing clients with more comprehensive insights capabilities....more
Critical Mix Press Release / PR Newswire • September 12, 2017
Critical Mix Launches Kinesis Survey Programming and Reporting Platform
Critical Mix announced the launch of Kinesis™, an integrated survey programming and reporting platform designed to simplify and automate the research process for its clients, enabling faster and more efficient data collection and analysis....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Critical Mix, are just a search away.