Crisp
Crisp's Overview
Crisp is an innovative app-only online supermarket that focuses on delivering ultra-fresh, high-quality food directly from a network of local farmers, growers, and makers to consumers. Launched in 2018 and operating primarily in the Netherlands and Belgium, Crisp aims to revolutionize the grocery shopping experience by shortening the supply chain. This approach ensures maximum freshness, supports local producers, and helps reduce food waste. Customers use a user-friendly mobile app to browse a curated selection of seasonal produce, meat, fish, dairy products, baked goods, and pantry staples, with the convenience of next-day home delivery. Crisp is committed to sustainability and making high-quality, flavorful food more accessible.
Where is Crisp's Headquarters?
HQ Function
The Amsterdam headquarters serves as the central command for Crisp's operations, including technology development for its app platform, marketing strategy, supply chain management, customer service leadership, and overall business development.
Notable Features:
Located in the redeveloping Cruquiusgebied, an area transforming from industrial use to a vibrant hub for creative and tech companies. The office likely features a modern, open-plan design to foster collaboration and innovation, reflecting its tech-driven, agile nature. Specific architectural details are not widely publicized.
Work Culture:
Crisp cultivates a dynamic, fast-paced, and mission-driven work environment. The culture is characterized by a passion for food, technology, and sustainability, with a strong emphasis on teamwork, customer-centricity, and a hands-on, problem-solving approach to disrupting the traditional grocery market.
HQ Significance:
Amsterdam provides Crisp with strategic advantages, including access to a rich tech talent pool, excellent logistical infrastructure, and a market receptive to innovative and sustainable food solutions. This location is pivotal for managing its growth in the Benelux region.
Values Reflected in HQ: The headquarters likely mirrors Crisp's core values of efficiency, innovation, quality, and sustainability through its operational setup and by providing an inspiring environment for its team to improve the food system.
Location:
Crisp currently operates and focuses its services within the Netherlands and Belgium. While its sourcing network for unique items might occasionally extend to nearby European countries, its primary operational presence and customer base are within these two nations. 'Global' functions such as technology platform development, core marketing strategy, and business model innovation are centralized but applied with regional specificity.
Street Address:
Cruquiusweg 109 K
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
Crisp's Global Presence
Antwerp, Belgium
Address: Specific street address for the Antwerp office is not publicly advertised, as it primarily supports regional operational coordination.
To establish and expand Crisp's footprint in Belgium, ensuring the service meets the specific needs and preferences of Belgian consumers and managing region-specific logistics and partnerships.
Buying Intent Signals for Crisp
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Executive Team of Crisp
As of April 2025, Crisp' leadership includes:
Investors of Crisp
Crisp has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Crisp's C-level executive team has maintained stability over the past 12 months, with no major publicly announced new hires or departures directly within this period. A key earlier appointment was Sendy Koolen as CFO in November 2022, who continues to play a vital role in the company's financial strategy and growth.
Departures
New Appointments:
Technology (Tech Stack) used by Crisp
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Crisp Email Formats and Examples
Crisp likely utilizes standard professional email formats for its employees. The most common corporate email pattern is typically a combination of an employee's first and last name.
[first].[last]@crisp.nl
Format
tom.peeters@crisp.nl
Example
85%
Success rate
News and media
Emerce • May 16, 2023
Crisp Raises an Additional €35 Million in Funding
Online supermarket Crisp secured an additional €35 million. This funding round, supported by existing investors and new financiers including Impact Expansion, is aimed at achieving profitability and further expanding its sustainable and fresh food delivery services in the Netherlands and Belgium....more
RetailDetail EU • February 1, 2023
Crisp Achieves Nationwide Coverage in Belgium
Crisp announced its expansion to achieve nationwide coverage in Belgium, making its app-based fresh food delivery service available to almost all Belgian households. This move marked a significant step in its Benelux growth strategy....more
Silicon Canals • November 17, 2022
Dutch online-only supermarket Crisp appoints new CFO to scale up its business further
Amsterdam-based Crisp appointed Sendy Koolen as its new Chief Financial Officer (CFO). Koolen brought experience from Lightyear and Westwing to support Crisp's financial strategy and continued scaling efforts....more
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