Crimson Hexagon
Crimson Hexagon's Overview
Crimson Hexagon was a prominent technology company specializing in AI-powered social media analytics and consumer insights. Founded in 2007, its platform enabled businesses to analyze vast amounts of public online conversations from social media, blogs, forums, and news sites to understand consumer opinions, brand perception, and market trends. The company provided sophisticated tools for sentiment analysis, image analysis, and audience segmentation. In October 2018, Crimson Hexagon was acquired by Brandwatch, a global leader in digital consumer intelligence, to create a dominant force in the industry.
Where is Crimson Hexagon's Headquarters?
HQ Function
Served as the central hub for research and development, product management, engineering, global sales, marketing, customer support, and administrative operations before its acquisition by Brandwatch.
Notable Features:
The office was situated in the vibrant Seaport District, known for its modern infrastructure and concentration of tech companies. While specific interior details are not widely publicized, such offices typically feature open-plan layouts to foster collaboration and innovation.
Work Culture:
Crimson Hexagon was known for a fast-paced, innovative, and data-driven work culture. Employees were focused on solving complex challenges in social analytics and AI, contributing to a collaborative and intellectually stimulating environment.
HQ Significance:
The Boston headquarters was pivotal to Crimson Hexagon's growth, serving as the core for its technological advancements and strategic operations that established it as a leader in the social intelligence market prior to merging with Brandwatch.
Values Reflected in HQ: The headquarters' location and environment likely reflected Crimson Hexagon's core values of innovation, technological leadership, data-centricity, and growth in a competitive industry.
Location:
Prior to its acquisition by Brandwatch, Crimson Hexagon had a significant global presence, serving thousands of brands and agencies across various industries worldwide. Its platform analyzed data in numerous languages, supporting international market research, global brand management, and cross-cultural consumer understanding. Key operational hubs were in North America (Boston, San Francisco, Chicago) and Europe (London), enabling global sales, support, and strategic partnerships.
Street Address:
25 Thomson Place
City:
Boston
State/Province:
MA
Country:
USA
Crimson Hexagon's Global Presence
London, UK
Address: Oneustonsq, 40 Melton St, London NW1 2FD, United Kingdom (historical)
To cater to the growing demand for social media analytics in the European market and provide localized support and expertise.
San Francisco, CA, USA
Address: Specific street address not widely publicized (historical)
To strengthen presence in a major US tech hub and serve a diverse client base on the West Coast.
Chicago, IL, USA
Address: Specific street address not widely publicized (historical)
To expand market reach and provide dedicated support to clients in the Central United States.
Buying Intent Signals for Crimson Hexagon
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Executive Team of Crimson Hexagon
As of April 2025, Crimson Hexagon' leadership includes:
Investors of Crimson Hexagon
Crimson Hexagon has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Crimson Hexagon was acquired by Brandwatch in October 2018 and no longer operates as an independent entity. Therefore, there have been no executive new hires or exits specifically for 'Crimson Hexagon' in the last 12 months. Any leadership changes for former Crimson Hexagon personnel would occur within the Brandwatch organization.
Technology (Tech Stack) used by Crimson Hexagon
Discover the tools Crimson Hexagon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Crimson Hexagon Email Formats and Examples
While Crimson Hexagon is now part of Brandwatch, historically, companies of its structure commonly used email formats such as [first_initial][last] (e.g., jdoe@crimsonhexagon.com) or [first].[last] (e.g., jane.doe@crimsonhexagon.com). The exact format could vary.
[first_initial][last]@crimsonhexagon.com or [first].[last]@crimsonhexagon.com
Format
jdoe@crimsonhexagon.com
Example
75 (Estimated success rate for common corporate email patterns; actual deliverability would have varied)%
Success rate
News and media
TechCrunch • October 4, 2018
Brandwatch acquires social media analytics rival Crimson Hexagon
Brandwatch announced its acquisition of Crimson Hexagon, a major competitor in the social media intelligence space. The merger aimed to create a dominant force in AI-powered consumer insights, combining Brandwatch's platform with Crimson Hexagon's deep learning capabilities and extensive data archive....more
Crimson Hexagon (via PR Newswire archive) • September 12, 2017
Crimson Hexagon Introduces AI-Powered Image Analysis to Help Brands Gain Insights from Visual Social Media Content
Crimson Hexagon announced the launch of its image analysis capabilities, leveraging artificial intelligence to detect logos, scenes, objects, and actions within images shared on social media. This enhancement allowed brands to gain deeper insights from visual content, which was becoming increasingly prevalent....more
BostInno (archive might be needed) • August 24, 2016
Crimson Hexagon Raises $20M Series B Round Led by Sageview Capital
Crimson Hexagon secured $20 million in Series B funding led by Sageview Capital. The funding was intended to accelerate product innovation, expand global sales and marketing efforts, and further develop its AI-driven consumer insights platform....more
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