Cricut
Cricut's Overview
Cricut, Inc. designs and markets a portfolio of smart cutting machines, design software, and accessories that empower users to create personalized crafts, home décor, and other DIY projects. Their products cater to a wide range of crafters, from hobbyists to small business owners, enabling them to cut materials like paper, vinyl, fabric, leather, and wood with precision. Cricut aims to inspire creativity and make DIY accessible through its integrated ecosystem of hardware, software (like Design Space™), and a vibrant online community.
Where is Cricut's Headquarters?
HQ Function
Serves as the central hub for corporate operations, product research and development, software engineering, marketing, and global strategy.
Notable Features:
Modern office campus with collaborative workspaces, R&D labs, and spaces designed to foster creativity and innovation. May include product showrooms or demo areas.
Work Culture:
Characterized by innovation, creativity, and a passion for making. Emphasis on collaboration, user-focused design, and empowering individuals through technology.
HQ Significance:
The headquarters is pivotal for Cricut's innovation pipeline, global operations management, and strategic decision-making, anchoring its presence in the tech and crafting industries.
Values Reflected in HQ: The headquarters likely reflects Cricut's values of creativity, innovation, community, and user-centric design through its layout, amenities, and operational focus.
Location:
Cricut supports its global community of users through international sales channels, localized software and content, regional marketing efforts, and customer support in multiple languages. The company has established offices and teams in North America, Europe (including UK, Germany, France, Spain, Ireland), Asia (primarily China for operations), and Oceania (Australia, New Zealand) to manage distribution, market expansion, and engage with local creative communities worldwide.
Street Address:
10855 S River Front Pkwy
City:
South Jordan
State/Province:
Utah
Country:
USA
Cricut's Global Presence
Shenzhen, China
Address: [Specific address not publicly listed, general industrial/tech park area]
Supports global operations by overseeing production, sourcing components, and ensuring product quality from manufacturing partners in Asia.
Reading, Berkshire, United Kingdom
Address: [Specific address not publicly listed, typically in a business park]
Manages and expands Cricut's presence in the UK and European markets, tailoring products and services to local crafter communities.
Sydney, Australia
Address: [Specific address not publicly listed]
Supports the growing crafting community in the ANZ region, providing localized support and expanding market reach.
Buying Intent Signals for Cricut
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Executive Team of Cricut
As of April 2025, Cricut' leadership includes:
Investors of Cricut
Cricut has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As of late 2023/early 2024, there have been no widely publicized major C-suite executive hires or departures at Cricut. The core leadership team appears stable based on public filings and investor relations information. Minor changes or VP-level adjustments may occur without broad announcement.
Technology (Tech Stack) used by Cricut
Discover the tools Cricut uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cricut Email Formats and Examples
Cricut's common email format typically uses the first initial followed by the last name.
flast@cricut.com
Format
jdoe@cricut.com
Example
75%
Success rate
News and media
GlobeNewswire • February 28, 2024
Cricut Reports Fourth Quarter and Full Year 2023 Financial Results
Cricut announced its financial results for the fourth quarter and full year ended December 31, 2023, reporting revenue and earnings, and providing insights into user growth and product performance....more
Business Wire • September 7, 2023
Cricut Launches Two New Powerful Cutting Machines, Cricut Joy Xtra™ and Upgraded Cricut Venture™
Cricut announced the launch of two new cutting machines: Cricut Joy Xtra, a compact machine for popular projects like full-color stickers, and an upgraded Cricut Venture, its large-format professional cutting machine....more
Cricut Newsroom • August 3, 2023
Cricut Launches New Tools and Features to Inspire Creativity
Cricut introduced new tools, machine features, and updates to its Design Space software, aiming to enhance the user experience and expand creative possibilities for its community....more
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