Creed
Creed's Overview
Creed Fragrances is a distinguished luxury perfume house with an extraordinary heritage dating back to 1760. Founded in London as a bespoke tailoring establishment, the company later transitioned to crafting exquisite fragrances for European royalty and discerning clientele, eventually establishing its main operations in Paris. Creed is celebrated globally for its artisanal approach, meticulous use of high-quality natural ingredients sourced worldwide, and iconic, long-lasting scents. The brand embodies a legacy of olfactory artistry and craftsmanship, historically passed down through seven generations of the Creed family, and continues to innovate while honoring its traditional perfume-making techniques. Following its acquisition in 2020, Creed continues its expansion as a leading name in haute parfumerie.
Where is Creed's Headquarters?
HQ Function
Serves as the central hub for global brand strategy, marketing direction, product development oversight, executive leadership, and core administrative functions. The Paris location also hosts a flagship boutique, embodying the brand's luxury retail experience.
Notable Features:
Located in Paris's prestigious 'Golden Triangle,' known for luxury retail, haute couture, and historic landmarks. The boutique and office spaces likely feature elegant, sophisticated design reflecting Creed's rich heritage and exclusivity.
Work Culture:
The work culture at Creed likely emphasizes creativity, a profound appreciation for perfumery heritage, meticulous attention to detail, and an unwavering commitment to luxury and quality. It's expected to be a blend of traditional craftsmanship values with dynamic, modern business practices under its new ownership.
HQ Significance:
Its Parisian base is highly significant, underscoring Creed's identity as a premier French haute parfumerie and positioning it at the epicenter of the global fragrance and luxury industry. This location reinforces its brand image and historical ties to French perfumery.
Values Reflected in HQ: The headquarters reflects values of elegance, exclusivity, deep-rooted heritage, exceptional craftsmanship, French savoir-faire, and an unwavering commitment to olfactory excellence and innovation.
Location:
Creed Fragrances maintains a significant global presence through a network of exclusive standalone boutiques in major luxury capitals, strategic partnerships with high-end department stores and perfumeries worldwide, and a sophisticated e-commerce platform. Key functions supported globally include luxury retail operations, international sales and distribution network management (increasingly in-house for key markets), global and regional brand marketing and public relations, dedicated customer service, and the meticulous sourcing of rare, high-quality ingredients for its perfume manufacturing, which is primarily centered in France.
Street Address:
38 avenue Pierre 1er de Serbie
City:
Paris
State/Province:
Île-de-France
Country:
France
Creed's Global Presence
New York, NY/USA
Address: 794 Madison Avenue, New York, NY 10065, USA
Catering to the North American clientele, driving brand growth, managing direct-to-consumer sales, and overseeing retail operations within the U.S. market.
London, /UK
Address: Creed Boutique, 89 Mount St, London W1K 2SR, UK (Mayfair Boutique)
Honoring the brand's British heritage, serving the UK and European luxury market, and supporting high-end retail operations and client relations.
Dubai, /UAE
Address: Creed Boutique, The Dubai Mall, Financial Center Road, Downtown Dubai, UAE
Catering to the affluent Middle Eastern and international clientele, expanding brand reach in a high-growth luxury hub, and managing prestigious retail operations.
Fontainebleau, /France
Address: Undisclosed industrial area (assumed)
Centralized production and quality control for global distribution, ensuring the artisanal quality and integrity of Creed fragrances.
Buying Intent Signals for Creed
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Executive Team of Creed
As of April 2025, Creed' leadership includes:
Investors of Creed
Creed has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information regarding specific C-suite executive hires or departures directly at Creed Fragrances within the immediate past 12 months (approx. mid-2023 to mid-2024) is limited. The current core leadership team, including CEO Sarah Rotheram (appointed in 2021), appears stable as the company focuses on global expansion and strategic initiatives like internalizing distribution in key markets. Any significant changes are typically communicated through official brand channels or major business publications.
Technology (Tech Stack) used by Creed
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Creed Email Formats and Examples
Creed Fragrances likely utilizes standard corporate email formats, commonly based on employee names. Variations often include first initial followed by last name, or first name separated from last name by a period, followed by the company's domain (e.g., @creedfragrances.com, @creedfragrances.co.uk, or @creedboutique.com).
[first_initial][last]@[creedfragrances.com] or [first].[last]@[creedfragrances.com]
Format
j.doe@creedfragrances.com
Example
70%
Success rate
News and media
Fragrantica / Various Beauty Press • September 28, 2023
Creed Fragrances Unveils Absolu Aventus, a New Interpretation of its Iconic Scent
Creed introduced Absolu Aventus, a highly anticipated limited-edition fragrance offering a new, more intense and complex interpretation of its global bestseller, Aventus. The launch generated significant excitement among fragrance connoisseurs and collectors worldwide....more
WWD (Women's Wear Daily) • May 10, 2023
Creed Fragrances Expands Retail Presence with New Boutique in Cannes
The House of Creed announced the opening of its new luxury boutique in Cannes, France. This strategic expansion enhances its retail footprint on the prestigious French Riviera, offering an exclusive and immersive shopping experience for its renowned fragrances to both local clientele and international visitors....more
WWD (Women's Wear Daily) • April 20, 2023
Creed Fragrances to Internalize U.S. Distribution Operations
Creed Fragrances announced a significant strategic move to bring its U.S. distribution operations in-house, effective January 1, 2024. This decision ended its long-standing partnership with International Cosmetics & Perfumes (ICP) and aims to provide Creed with greater control over its brand presentation, customer experience, and growth strategy in the crucial U.S. market....more
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