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Credit Union West's Overview

Total employees170
HeadquartersScottsdale
Founded1951

Credit Union West is an award-winning, not-for-profit financial cooperative that has been serving Arizona communities since its founding in 1951. Initially established to serve military personnel at Luke Air Force Base, it has since expanded to offer a wide range of financial products and services to individuals and businesses across multiple counties in Arizona. Their mission focuses on providing world-class service, building member loyalty, and fostering lasting relationships. Credit Union West is committed to the financial well-being of its members and actively participates in community development initiatives.

Where is Credit Union West's Headquarters?

HQ Function

The headquarters serves as the central administrative and operational hub for Credit Union West, overseeing strategic planning, financial management, member service policies, technology infrastructure, human resources, and compliance for all its branches.

Notable Features:

A modern office facility designed to support efficient operations and a collaborative work environment for its corporate staff. Specific architectural details are not widely publicized, but it's a professional office setting.

Work Culture:

The work culture at Credit Union West emphasizes a member-first approach, teamwork, integrity, and community involvement. It fosters an environment of professional growth and is aligned with the credit union philosophy of 'people helping people'.

HQ Significance:

The Scottsdale headquarters is vital for centralizing decision-making, managing the overall direction of the credit union, developing and implementing member-focused initiatives, and ensuring the financial stability and growth of the organization.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Credit Union West's core values, such as member focus, financial stewardship, community commitment, innovation, and employee well-being.

Location:

Credit Union West primarily operates and serves its members within the state of Arizona. It does not maintain physical international branches. However, members can access their accounts and many services globally through its robust online banking platform, mobile banking app, and participation in nationwide networks like the CO-OP ATM and Shared Branching networks, which offer widespread access across the U.S. and in some international locations.

Street Address:

17200 N. Perimeter Drive

City:

Scottsdale

State/Province:

AZ

Country:

USA

Credit Union West's Global Presence

Luke AFB, AZ, USA

Address: 7383 N Litchfield Rd, Bldg 1150, Luke AFB, AZ 85309

To offer convenient, on-base financial support and services tailored to the Luke Air Force Base community.

Prescott Valley, AZ, USA

Address: 7470 E. State Route 69, Prescott Valley, AZ 86314

To cater to the financial needs of the growing Prescott Valley community, supporting local individuals and businesses with accessible banking solutions.

Yuma, AZ, USA

Address: 2800 S. Pacific Avenue, Yuma, AZ 85365

To serve the diverse financial requirements of members in the Yuma area, contributing to the local economy and member financial well-being.

Glendale, AZ, USA

Address: 16617 N. 35th Avenue, Glendale, AZ 85308

To provide accessible and member-focused financial solutions to the residents and businesses in the northern Glendale area.

Buying Intent Signals for Credit Union West

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Credit Union West

As of April 2025, Credit Union West' leadership includes:

Karen Roch - President & CEO
Ron Lux - EVP/Chief Financial Officer
Kim Coutts - EVP/Chief Experience Officer
Lorie Hulsman - EVP/Chief Lending Officer
Amy Klose - EVP/Chief People Officer
Rob Mills - EVP/Chief Technology & Operations Officer

Investors of Credit Union West

Credit Union West has been backed by several prominent investors over the years, including:

As a not-for-profit financial cooperative, Credit Union West is member-owned. It does not have external shareholders or investors in the traditional corporate sense. Profits generated are returned to members through benefits such as lower loan rates, higher savings yields, reduced fees, and investments in enhanced services and technology.

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

In the past 12 months, Credit Union West has significantly strengthened its executive leadership team with key appointments for the roles of Chief Financial Officer, Chief Lending Officer, and Chief Experience Officer. These strategic hires reflect the credit union's focus on growth, member service excellence, and financial stewardship. No high-profile executive departures have been publicly announced during this period.

New Appointments:

Ron Lux, Ron Lux appointed as new EVP/Chief Financial Officer.
Lorie Hulsman, Lorie Hulsman appointed as new EVP/Chief Lending Officer.
Kim Coutts, Kim Coutts appointed as new EVP/Chief Experience Officer.

Technology (Tech Stack) used by Credit Union West

Discover the tools Credit Union West uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Credit Union West Email Formats and Examples

Credit Union West likely uses standardized email formats for its employees, common for professional organizations. While individual email addresses are not broadly published for all staff, typical patterns involve combinations of an employee's first and last name at the cuwest.org domain.

[firstinitial][lastname]@cuwest.org

Format

kroch@cuwest.org (example for Karen Roch, based on a common format)

Example

75%

Success rate

News and media

CU West Newsroom / Best Companies AZMay 14, 2024

Credit Union West Named a 2024 Top Company to Work For in Arizona

Credit Union West announced it has been recognized as one of the Top Companies to Work For in Arizona for the 12th consecutive year. This honor is awarded by Best Companies AZ and the Arizona Capitol Times, highlighting the credit union's commitment to creating a positive and rewarding work environment for its employees....more

CUInsightApril 18, 2024

Credit Union West receives three Diamond Awards for marketing excellence

Credit Union West was honored with three Diamond Awards from the CUNA Marketing & Business Development Council. These prestigious awards recognized their exceptional marketing campaigns in Brand Awareness, Video Non-Commercial, and Financial Education, underscoring their creative and effective communication strategies....more

CUInsightNovember 2, 2023

Credit Union West Rounds Out Executive Leadership Team

Credit Union West announced the strategic appointments of Ron Lux as EVP/Chief Financial Officer, Lorie Hulsman as EVP/Chief Lending Officer, and Kim Coutts as EVP/Chief Experience Officer. These additions complete their executive team, poised to drive future growth and enhance member services....more

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