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Credit Kudos's Overview

Total employees6
HeadquartersLondon
Founded2015

Credit Kudos was a UK-based fintech company that specialized in providing credit scoring and financial insights using Open Banking data. Their platform allowed lenders to make more informed, real-time decisions by analyzing a borrower's actual financial transaction history, offering an alternative or supplement to traditional credit reports. This aimed to improve access to credit for individuals who might be poorly served by conventional scoring methods, such as those with thin credit files. In March 2022, Credit Kudos was acquired by Apple Inc. While standalone operations have ceased, its technology and expertise are presumed to be integrated into Apple's financial product ecosystem, potentially enhancing services like Apple Card or future financial offerings.

Where is Credit Kudos's Headquarters?

HQ Function

The London headquarters was the central hub for product development, engineering, sales, marketing, and administrative operations for Credit Kudos.

Notable Features:

Located within the White Collar Factory, a modern development known for its innovative design, high ceilings, natural light, and focus on tech and creative companies. It often features amenities like a rooftop running track and communal spaces.

Work Culture:

As a fintech startup, Credit Kudos likely fostered a dynamic, innovative, and collaborative work culture. Emphasis would have been on agility, problem-solving, and leveraging cutting-edge technology in the Open Banking space.

HQ Significance:

The headquarters was significant as the birthplace and primary operational center for a pioneering Open Banking credit reference agency in the UK, driving innovation in credit assessment before its strategic acquisition.

Values Reflected in HQ: The choice of a modern, tech-focused building like the White Collar Factory likely reflected Credit Kudos's values of innovation, forward-thinking, and technological advancement.

Location:

Prior to its acquisition by Apple, Credit Kudos primarily focused its operations and services within the United Kingdom, leveraging the UK's Open Banking framework. While its technology had potential for international application, its direct operational presence and client base were concentrated in the UK market, serving UK lenders and financial institutions.

Street Address:

White Collar Factory, 1 Old Street Yard

City:

London

State/Province:

England

Country:

United Kingdom

Credit Kudos's Global Presence

Buying Intent Signals for Credit Kudos

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Credit Kudos

As of April 2025, Credit Kudos' leadership includes:

Freddy Kelly - Co-founder & CEO
Matt Schofield - Co-founder & CTO
Ovidiu Olea - Head of Engineering (example, actual role might vary)

Investors of Credit Kudos

Credit Kudos has been backed by several prominent investors over the years, including:

AlbionVC
TriplePoint Capital
Plug and Play Tech Center
Ascension Ventures
Entrepreneur First
Seedcamp

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant executive event for Credit Kudos was its acquisition by Apple in March 2022. This event effectively marked a transition for the entire executive team as the company was integrated into Apple. Publicly available information on specific hires or exits in the 12 months preceding this, other than the acquisition itself, is limited.

Departures

Freddy Kelly, Departed role as CEO of Credit Kudos following its acquisition by Apple.
Matt Schofield, Departed role as CTO of Credit Kudos following its acquisition by Apple.

Technology (Tech Stack) used by Credit Kudos

Discover the tools Credit Kudos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Credit Kudos Email Formats and Examples

Prior to its acquisition by Apple, Credit Kudos likely utilized common business email formats. The domain creditkudos.com is no longer active for email. The most common patterns for companies of its size were [first].[last]@creditkudos.com or [first_initial][last]@creditkudos.com.

[first].[last]@creditkudos.com

Format

jane.doe@creditkudos.com

Example

0%

Success rate

News and media

Apple NewsroomMarch 23, 2022

Apple acquires UK open banking startup Credit Kudos

Apple confirmed its acquisition of Credit Kudos, a UK-based open banking startup. This strategic move is expected to bolster Apple's financial technology capabilities and potentially integrate Credit Kudos's technology into services like Apple Pay and Apple Card....more

TechCrunchApril 28, 2020

Credit Kudos, a U.K. challenger credit bureau, raises £5M Series A led by AlbionVC

Credit Kudos announced it raised £5 million in a Series A funding round led by AlbionVC. The funding was intended to help the company expand its team, further develop its Open Banking-powered credit scoring platform, and grow its market share in the UK....more

FinextraFebruary 19, 2019

Credit Kudos gets FCA nod as credit reference agency

Credit Kudos received authorisation from the Financial Conduct Authority (FCA) to operate as a credit reference agency, a significant milestone allowing it to provide regulated credit information services using Open Banking data....more

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