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CrazyLabs's Overview

Total employees247
HeadquartersTel Aviv-Yafo
Founded2011

CrazyLabs is a Top 3 mobile games publisher and developer, renowned for creating hyper-casual and casual mobile games that captivate millions worldwide. With a portfolio exceeding 6 billion downloads, the company focuses on innovative game development, data-driven publishing, and creating fun, accessible gaming experiences for a global audience. They are known for their agility in the fast-paced mobile market and strong partnerships with developers. CrazyLabs is part of the Embracer Group.

Where is CrazyLabs's Headquarters?

HQ Function

The headquarters serves as the central command for global operations, including game development strategy, publishing decisions, marketing, business development, and corporate management.

Notable Features:

The office likely features a modern design with open-plan work areas, collaborative spaces, game testing rooms, and employee amenities designed to foster creativity, innovation, and a positive work environment, typical of a leading tech and gaming company.

Work Culture:

CrazyLabs promotes a dynamic, innovative, and fast-paced work culture. It emphasizes creativity, teamwork, data-driven decisions, and a passion for gaming, offering employees opportunities for growth in a fun and engaging atmosphere.

HQ Significance:

The Tel Aviv headquarters is crucial for coordinating CrazyLabs' extensive global game development and publishing network, driving technological innovation, and maintaining its competitive edge as a top-tier mobile games company.

Values Reflected in HQ: The headquarters' design and operations likely reflect CrazyLabs' core values such as innovation, creativity, collaboration, speed, and a commitment to delivering enjoyable experiences for players and a stimulating environment for employees.

Location:

CrazyLabs maintains a strong global presence with its headquarters in Israel and key offices in China, North Macedonia, and Bulgaria. This international network enables the company to effectively manage worldwide operations. Functions supported globally include game development (ideation, design, programming, art, QA), game publishing (user acquisition, marketing, monetization, ASO), data analytics, business development, strategic partnerships, and localization services to cater to a diverse international player base across various markets.

Street Address:

Derech Menachem Begin 150, 26th floor

City:

Tel Aviv-Yafo

State/Province:

Tel Aviv District

Country:

Israel

CrazyLabs's Global Presence

Shanghai, China

Address: Unit 303-305, Building A, No. 567, Lan Gao Road, Putuo Smart EOE, Shanghai, China

To expand CrazyLabs' footprint and game distribution in the rapidly growing Asian mobile gaming sector, adapting content and strategies to meet local player preferences and market dynamics.

Skopje, North Macedonia

Address: CrazyLabs Macedonia DOOEL Skopje, ul. Orce Nikolov br. 75, Skopje – Centar, North Macedonia

Supports the global game development pipeline and enhances operational capabilities by leveraging the skilled technology talent pool in the Balkan region and Eastern Europe.

Sofia, Bulgaria

Address: A modern office facility in Sofia, Bulgaria, strategically located to access the region's tech talent (e.g., within a major business park).

Strengthens CrazyLabs' game development capacity and operational efficiency by tapping into the skilled tech workforce in Bulgaria and Southeast Europe, contributing to innovation and production.

Buying Intent Signals for CrazyLabs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CrazyLabs

As of April 2025, CrazyLabs' leadership includes:

Sagi Schliesser - CEO & Co-Founder
Eldad Ben Tora - COO & Co-Founder
Guy Tomer - Chief Product Officer (CPO)
Moran Piasetzky - Chief Marketing Officer (CMO)
Nir Miretzky - Chief Revenue Officer (CRO)

Investors of CrazyLabs

CrazyLabs has been backed by several prominent investors over the years, including:

CrazyLabs was acquired by Embracer Group in August 2021, becoming part of the global gaming and entertainment conglomerate.
Prior to its acquisition, CrazyLabs was largely self-funded and demonstrated significant organic growth since its founding in 2010.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

CrazyLabs has maintained a stable core executive team. No major widely publicized new C-suite hires or departures have been announced in the last 12-18 months, indicating continuity in its top leadership following its acquisition by Embracer Group.

Technology (Tech Stack) used by CrazyLabs

Discover the tools CrazyLabs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CrazyLabs Email Formats and Examples

CrazyLabs likely utilizes standard corporate email address formats. Based on common patterns in the tech industry, the most probable format combines elements of an employee's name with the company domain.

[first_initial][last]@crazylabs.com

Format

jdoe@crazylabs.com (example for Jane Doe)

Example

85%

Success rate

News and media

CrazyLabs Official Announcement / LinkedInJanuary 24, 2024

CrazyLabs Celebrates Milestone of Over 6 Billion Game Downloads

CrazyLabs announced it has surpassed an impressive 6 billion downloads across its extensive portfolio of hyper-casual and casual mobile games. This significant achievement underscores the company's continued growth and the widespread global popularity of its engaging game titles, solidifying its position as a top-tier publisher and developer in the mobile gaming industry....more

AdExchangerJuly 18, 2023

CrazyLabs Partners With Adikteev To Boost Its App Retargeting Strategy

Mobile games publisher CrazyLabs has entered into a strategic partnership with Adikteev, an app retargeting platform, to enhance its user engagement and retention strategies. This collaboration aims to leverage Adikteev's advanced technology and expertise to effectively re-engage lapsed players and optimize long-term player value across CrazyLabs' diverse portfolio of mobile games....more

CrazyLabs BlogFebruary 9, 2023

Makeover Run Case Study: From Test to Hit Game

CrazyLabs published a case study on their game 'Makeover Run,' detailing its journey from initial testing to becoming a hit title. The study highlights the iterative development process, data-driven decision-making, and effective marketing strategies employed to scale the game and achieve significant player engagement....more

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