CrazyLabs is a Top 3 mobile games publisher and developer, renowned for creating hyper-casual and casual mobile games that captivate millions worldwide. With a portfolio exceeding 6 billion downloads, the company focuses on innovative game development, data-driven publishing, and creating fun, accessible gaming experiences for a global audience. They are known for their agility in the fast-paced mobile market and strong partnerships with developers. CrazyLabs is part of the Embracer Group.
The headquarters serves as the central command for global operations, including game development strategy, publishing decisions, marketing, business development, and corporate management.
The office likely features a modern design with open-plan work areas, collaborative spaces, game testing rooms, and employee amenities designed to foster creativity, innovation, and a positive work environment, typical of a leading tech and gaming company.
CrazyLabs promotes a dynamic, innovative, and fast-paced work culture. It emphasizes creativity, teamwork, data-driven decisions, and a passion for gaming, offering employees opportunities for growth in a fun and engaging atmosphere.
The Tel Aviv headquarters is crucial for coordinating CrazyLabs' extensive global game development and publishing network, driving technological innovation, and maintaining its competitive edge as a top-tier mobile games company.
CrazyLabs maintains a strong global presence with its headquarters in Israel and key offices in China, North Macedonia, and Bulgaria. This international network enables the company to effectively manage worldwide operations. Functions supported globally include game development (ideation, design, programming, art, QA), game publishing (user acquisition, marketing, monetization, ASO), data analytics, business development, strategic partnerships, and localization services to cater to a diverse international player base across various markets.
Derech Menachem Begin 150, 26th floor
Tel Aviv-Yafo
Tel Aviv District
Israel
Address: Unit 303-305, Building A, No. 567, Lan Gao Road, Putuo Smart EOE, Shanghai, China
To expand CrazyLabs' footprint and game distribution in the rapidly growing Asian mobile gaming sector, adapting content and strategies to meet local player preferences and market dynamics.
Address: CrazyLabs Macedonia DOOEL Skopje, ul. Orce Nikolov br. 75, Skopje – Centar, North Macedonia
Supports the global game development pipeline and enhances operational capabilities by leveraging the skilled technology talent pool in the Balkan region and Eastern Europe.
Address: A modern office facility in Sofia, Bulgaria, strategically located to access the region's tech talent (e.g., within a major business park).
Strengthens CrazyLabs' game development capacity and operational efficiency by tapping into the skilled tech workforce in Bulgaria and Southeast Europe, contributing to innovation and production.
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As of April 2025, CrazyLabs' leadership includes:
CrazyLabs has been backed by several prominent investors over the years, including:
CrazyLabs has maintained a stable core executive team. No major widely publicized new C-suite hires or departures have been announced in the last 12-18 months, indicating continuity in its top leadership following its acquisition by Embracer Group.
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CrazyLabs likely utilizes standard corporate email address formats. Based on common patterns in the tech industry, the most probable format combines elements of an employee's name with the company domain.
[first_initial][last]@crazylabs.com
Format
jdoe@crazylabs.com (example for Jane Doe)
Example
85%
Success rate
CrazyLabs Official Announcement / LinkedIn • January 24, 2024
CrazyLabs announced it has surpassed an impressive 6 billion downloads across its extensive portfolio of hyper-casual and casual mobile games. This significant achievement underscores the company's continued growth and the widespread global popularity of its engaging game titles, solidifying its position as a top-tier publisher and developer in the mobile gaming industry....more
AdExchanger • July 18, 2023
Mobile games publisher CrazyLabs has entered into a strategic partnership with Adikteev, an app retargeting platform, to enhance its user engagement and retention strategies. This collaboration aims to leverage Adikteev's advanced technology and expertise to effectively re-engage lapsed players and optimize long-term player value across CrazyLabs' diverse portfolio of mobile games....more
CrazyLabs Blog • February 9, 2023
CrazyLabs published a case study on their game 'Makeover Run,' detailing its journey from initial testing to becoming a hit title. The study highlights the iterative development process, data-driven decision-making, and effective marketing strategies employed to scale the game and achieve significant player engagement....more
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