Crayola LLC, a subsidiary of Hallmark Cards, is a global leader in children's creative expression products. For over a century, Crayola has been synonymous with color, fun, and imagination, offering a wide array of iconic crayons, markers, colored pencils, paints, modeling clays, and innovative art tools and craft kits. The company's mission is to help parents and educators raise creatively-alive kids, believing that creativity is essential for development. Crayola products are sold in more than 80 countries, inspiring artistic endeavors worldwide.
Serves as the global headquarters, housing corporate leadership, product development, marketing, research, and administrative functions. It's the nerve center for Crayola's worldwide operations.
The Easton campus includes the renowned Crayola Experience, an interactive family attraction. The corporate offices are designed to foster creativity, often featuring vibrant colors and employee artwork. It's also home to significant manufacturing facilities.
Crayola's work culture is often described as collaborative, creative, and family-oriented. Employees are encouraged to embrace the brand's playful spirit, with an emphasis on innovation and a passion for inspiring children.
Easton is historically significant as the birthplace of Crayola crayons in 1903. The headquarters' presence underscores the company's deep roots in the community and its long-standing commitment to American manufacturing and innovation.
Crayola products are sold in over 80 countries across North America, South America, Europe, Asia, Australia, and Africa. The company supports its international presence through regional offices, partnerships with distributors, and localized marketing efforts. Global functions include international sales, brand management, supply chain logistics, and product adaptation to meet diverse cultural preferences and safety standards worldwide.
1100 Church Lane
Easton
Pennsylvania
USA
Address: 165 Clegg Road, Markham, ON L6G 1E1, Canada
To serve the Canadian retail and educational channels, ensuring brand visibility and product availability across the country, fostering creativity in Canadian children.
Address: Crayola México, S.A. de C.V., Av. Insurgentes Sur 1602, Piso 9, Crédito Constructor, Benito Juárez, 03940 Ciudad de México, CDMX, Mexico
To expand Crayola's presence and inspire creativity in Latin American children by providing culturally relevant products and engaging with local communities and educational institutions.
Address: Various locations in Lehigh Valley, including Bethlehem.
Critical for the company's supply chain, enabling efficient production and distribution of core products to North American and global markets.
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As of April 2025, Crayola' leadership includes:
Crayola has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive new hires or exits at Crayola (distinct from its parent company Hallmark) within the last 12 months is limited. The leadership team appears relatively stable. Any significant changes would typically be announced via Hallmark's corporate communications or major industry news outlets.
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Crayola's email format typically follows common corporate structures. The most prevalent format appears to be the first initial followed by the last name.
[first_initial][last]@crayola.com
Format
rwuerthele@crayola.com
Example
80%
Success rate
Crayola News • March 27, 2024
Crayola announced the launch of its new Colors of Kindness Glitter Crayons. This new set includes 24 crayons with encouraging words on each label, aiming to inspire children to express kindness and positivity through their art....more
PR Newswire • February 1, 2024
Crayola expanded its popular Scribble Scrubbie line with the introduction of Arctic Pets. These new collectible animal toys can be colored and washed, offering repeatable creative play for children, themed around arctic animals....more
Crayola News • October 12, 2023
Crayola partnered with Olympic Gold Medalist Shawn Johnson East to promote creativity during the holiday season. The collaboration aimed to inspire families to engage in creative activities together, highlighting Crayola's range of giftable products....more
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