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Crayola's Overview

Total employees1590
HeadquartersEaston
Founded1903

Crayola LLC, a subsidiary of Hallmark Cards, is a global leader in children's creative expression products. For over a century, Crayola has been synonymous with color, fun, and imagination, offering a wide array of iconic crayons, markers, colored pencils, paints, modeling clays, and innovative art tools and craft kits. The company's mission is to help parents and educators raise creatively-alive kids, believing that creativity is essential for development. Crayola products are sold in more than 80 countries, inspiring artistic endeavors worldwide.

Where is Crayola's Headquarters?

HQ Function

Serves as the global headquarters, housing corporate leadership, product development, marketing, research, and administrative functions. It's the nerve center for Crayola's worldwide operations.

Notable Features:

The Easton campus includes the renowned Crayola Experience, an interactive family attraction. The corporate offices are designed to foster creativity, often featuring vibrant colors and employee artwork. It's also home to significant manufacturing facilities.

Work Culture:

Crayola's work culture is often described as collaborative, creative, and family-oriented. Employees are encouraged to embrace the brand's playful spirit, with an emphasis on innovation and a passion for inspiring children.

HQ Significance:

Easton is historically significant as the birthplace of Crayola crayons in 1903. The headquarters' presence underscores the company's deep roots in the community and its long-standing commitment to American manufacturing and innovation.

Values Reflected in HQ: The headquarters reflects Crayola's core values of creativity, imagination, and learning. The colorful environment, focus on product innovation, and the adjacent Crayola Experience all embody the brand's dedication to inspiring artistic expression.

Location:

Crayola products are sold in over 80 countries across North America, South America, Europe, Asia, Australia, and Africa. The company supports its international presence through regional offices, partnerships with distributors, and localized marketing efforts. Global functions include international sales, brand management, supply chain logistics, and product adaptation to meet diverse cultural preferences and safety standards worldwide.

Street Address:

1100 Church Lane

City:

Easton

State/Province:

Pennsylvania

Country:

USA

Crayola's Global Presence

Markham, Ontario, Canada

Address: 165 Clegg Road, Markham, ON L6G 1E1, Canada

To serve the Canadian retail and educational channels, ensuring brand visibility and product availability across the country, fostering creativity in Canadian children.

Mexico City, Mexico

Address: Crayola México, S.A. de C.V., Av. Insurgentes Sur 1602, Piso 9, Crédito Constructor, Benito Juárez, 03940 Ciudad de México, CDMX, Mexico

To expand Crayola's presence and inspire creativity in Latin American children by providing culturally relevant products and engaging with local communities and educational institutions.

Bethlehem, Pennsylvania, USA

Address: Various locations in Lehigh Valley, including Bethlehem.

Critical for the company's supply chain, enabling efficient production and distribution of core products to North American and global markets.

Buying Intent Signals for Crayola

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Crayola

As of April 2025, Crayola' leadership includes:

Rich Wuerthele - President & CEO
Victoria Lozano - Executive Vice President, Marketing – Crayola; President – Crayola Experience
Joe Domaleski - Executive Vice President & Chief Financial Officer
Bonnie Miller - Executive Vice President, Global Quality & Continuous Improvement
Tony Nardone - Executive Vice President, Global Supply Chain

Investors of Crayola

Crayola has been backed by several prominent investors over the years, including:

Hallmark Cards, Inc. (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information regarding specific executive new hires or exits at Crayola (distinct from its parent company Hallmark) within the last 12 months is limited. The leadership team appears relatively stable. Any significant changes would typically be announced via Hallmark's corporate communications or major industry news outlets.

Technology (Tech Stack) used by Crayola

Discover the tools Crayola uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Crayola Email Formats and Examples

Crayola's email format typically follows common corporate structures. The most prevalent format appears to be the first initial followed by the last name.

[first_initial][last]@crayola.com

Format

rwuerthele@crayola.com

Example

80%

Success rate

News and media

Crayola NewsMarch 27, 2024

Crayola News title: Crayola Launches New Colors of Kindness Glitter Crayons, Encouraging Kids to Sprinkle Kindness Everywhere

Crayola announced the launch of its new Colors of Kindness Glitter Crayons. This new set includes 24 crayons with encouraging words on each label, aiming to inspire children to express kindness and positivity through their art....more

PR NewswireFebruary 1, 2024

Crayola News title: Crayola Introduces New Scribble Scrubbie Arctic Pets, Igniting Imaginative Play with Cool New Friends

Crayola expanded its popular Scribble Scrubbie line with the introduction of Arctic Pets. These new collectible animal toys can be colored and washed, offering repeatable creative play for children, themed around arctic animals....more

Crayola NewsOctober 12, 2023

Crayola News title: Crayola Teams Up with Olympic Gold Medalist Shawn Johnson East to Celebrate Creativity and the Holidays

Crayola partnered with Olympic Gold Medalist Shawn Johnson East to promote creativity during the holiday season. The collaboration aimed to inspire families to engage in creative activities together, highlighting Crayola's range of giftable products....more

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