HQ Function

Primary hub for product design, research and development, engineering, brand management, marketing, and North American operations. This is where the core identity and innovation of Crankbrothers products are cultivated.

Notable Features:

Located in the vibrant cycling hub of Laguna Beach, the facility likely features an open, collaborative design studio, advanced prototyping workshops, and is bike-friendly, reflecting its core business. Its proximity to renowned trails allows for real-world product testing.

Work Culture:

A creative, dynamic, and passionate environment driven by a love for cycling and design. The culture likely fosters innovation, collaboration, and a strong connection to the mountain biking community, embodying a Southern California active lifestyle.

HQ Significance:

The Laguna Beach headquarters is the heart of Crankbrothers' innovation and brand identity. It's where iconic products are conceived and developed, maintaining the brand's reputation for cutting-edge design and performance in the competitive cycling industry.

Values Reflected in HQ: The headquarters embodies Crankbrothers' core values of innovation, design excellence, quality, and a deep passion for mountain biking. The space is likely geared towards fostering creativity and rigorous product development.

Location:

Crankbrothers products are available to mountain bikers worldwide through an extensive network of international distributors and retailers. While design and core brand management are centralized in California, its global reach is significantly amplified by being part of the Selle Royal Group, which has established operations and partnerships in key markets across North America, Europe, Asia, and other regions. This allows for global sales, marketing support, and customer service, ensuring riders everywhere can access Crankbrothers' innovative components.

Street Address:

580 Broadway, Suite 101

City:

Laguna Beach

State/Province:

CA

Country:

USA