Crane Cams, founded in 1953 by Harvey Crane Jr., is an iconic American brand renowned for its pioneering work in high-performance camshafts and valvetrain technology. For decades, Crane Cams has supplied racers and performance enthusiasts with top-quality components including camshafts, lifters, valve springs, rocker arms, and ignition systems designed to deliver maximum engine power and durability. In 2009, the Crane Cams brand, intellectual property, and other assets were acquired by S&S Cycle, Inc., a leading manufacturer of V-Twin high-performance parts and engines. Under S&S Cycle's stewardship, the Crane Cams legacy continues, benefiting from S&S's advanced manufacturing processes, engineering expertise, and commitment to quality, ensuring that Crane Cams products remain a top choice for performance applications.
Headquarters for S&S Cycle, overseeing all brand operations including Crane Cams. This includes research and development, advanced manufacturing, engineering, sales, marketing, and global distribution for Crane Cams products.
S&S Cycle's Viola campus is a state-of-the-art facility featuring extensive manufacturing capabilities, CNC machining centers, R&D labs, engine dynamometers, and quality control departments. It supports the production of high-performance engines and components for the powersports industry.
The work culture at S&S Cycle, and by extension for the Crane Cams brand, is deeply rooted in a passion for motorsports and high performance. It emphasizes engineering excellence, innovation, precision manufacturing, and a strong connection to the racing and enthusiast community.
The Viola headquarters is crucial for maintaining the integrity and innovation of the Crane Cams product line. It leverages S&S Cycle's decades of experience in high-performance engine technology, robust manufacturing infrastructure, and global distribution network.
As a brand of S&S Cycle, Crane Cams products benefit from S&S Cycle's established global distribution network. Products are available to customers worldwide through authorized distributors and dealers across North America, Europe, Asia, Australia, and other regions. S&S Cycle provides international sales support, technical assistance, and warranty services for the Crane Cams product line.
14025 County Hwy G
Viola
Wisconsin
USA
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As of April 2025, Crane Cams' leadership includes:
Crane Cams has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive new hires or departures at the top leadership level of S&S Cycle directly impacting the Crane Cams brand in the last 12 months. S&S Cycle generally maintains a stable executive team.
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Email communications related to Crane Cams would typically use S&S Cycle's corporate email domain. Common formats at companies like S&S Cycle include first initial followed by last name, or first name separated by a dot from the last name.
flast@sscycle.com (e.g. jdoe@sscycle.com)
Format
plangley@sscycle.com
Example
80%
Success rate
S&S Cycle Website • May 10, 2024
S&S Cycle continues to manufacture and distribute a wide array of Crane Cams branded high-performance valvetrain components, including camshafts, lifters, and ignition systems. The product line leverages S&S Cycle's engineering and manufacturing excellence to uphold the Crane Cams legacy in the automotive and V-Twin performance markets....more
Various Powersports News Outlets (e.g., Powersports Business, Motorcycle Cruiser) • January 23, 2009
S&S Cycle officially announced the acquisition of key assets from Crane Cams, Inc., including the brand name, intellectual property, tooling, and inventory. This strategic acquisition ensured the continuation of the historic Crane Cams product lines for the performance industry....more
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