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Craftsy's Overview

Total employees124
HeadquartersWayzata
Founded2011

Craftsy Teams refers to the dedicated people and operational framework behind the Craftsy platform, now owned and operated by TN Marketing. Craftsy is a leading online destination for creative education, offering a vast library of video classes and resources across a multitude of crafts such as quilting, sewing, knitting, baking, art, and more. The mission is to make high-quality instruction from world-class experts accessible to everyone, fostering skill development and a vibrant community of makers. Craftsy Teams ensures the platform's continuous improvement, content curation, and member engagement to empower individuals in their creative pursuits.

Where is Craftsy's Headquarters?

HQ Function

The headquarters manages strategic planning, content development and acquisition, marketing, technology infrastructure, and administrative functions for Craftsy and other TN Marketing brands.

Notable Features:

While specific architectural details are not widely publicized, the headquarters is equipped to support a modern media and technology company, likely featuring collaborative workspaces and potentially studio facilities for content creation.

Work Culture:

The work culture is expected to be collaborative, creative, and focused on serving passionate hobbyist communities. There's likely an emphasis on digital innovation, customer satisfaction, and a shared enthusiasm for the crafts Craftsy promotes.

HQ Significance:

This HQ is the nerve center for Craftsy Teams, driving the platform's growth, content strategy, and technological advancements, ensuring a high-quality experience for its global user base.

Values Reflected in HQ: The operational focus from this HQ reflects values of expertise, accessibility, community-building, and passion for creative endeavors, all central to the Craftsy platform.

Location:

While Craftsy Teams's core operations are based in the USA via TN Marketing, the Craftsy platform serves a global audience. Its online classes and creative resources are accessible to users worldwide, fostering an international community of crafters and learners. The primary language of instruction and support is English.

Street Address:

1903 Wayzata Blvd E

City:

Wayzata

State/Province:

MN

Country:

USA

Craftsy's Global Presence

Buying Intent Signals for Craftsy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Craftsy

As of April 2025, Craftsy' leadership includes:

Cal Franklin - President & CEO, TN Marketing
Jim Kopp - EVP, Business & Legal Affairs, TN Marketing
Ross Oltjen - Chief Marketing Officer, TN Marketing
Mark Spetha - Chief Technology Officer, TN Marketing

Investors of Craftsy

Craftsy has been backed by several prominent investors over the years, including:

Foundry Group (Historical)
Tiger Global Management (Historical)
Access Venture Partners (Historical)
AME Cloud Ventures (Historical)
CommonAngels Ventures (Historical)
Contour Venture Partners (Historical)
Rally Ventures (Historical)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Information on specific executive new hires or exits directly impacting Craftsy Teams within TN Marketing's leadership in the last 12 months is not broadly publicized. TN Marketing maintains a consistent executive team for its brand portfolio.

Technology (Tech Stack) used by Craftsy

Discover the tools Craftsy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Craftsy Email Formats and Examples

Email addresses for personnel associated with Craftsy Teams, primarily within the parent company TN Marketing, generally adhere to common corporate structures. These formats typically involve combinations of the employee's first and last names.

[first_initial][last]@tnmarketing.com (e.g., jsmith@tnmarketing.com) or [first].[last]@tnmarketing.com (e.g., jane.smith@tnmarketing.com) are common patterns.

Format

jsmith@tnmarketing.com

Example

75%

Success rate

News and media

PR NewswireJune 1, 2023

TN Marketing (Parent of Craftsy Teams) Acquires Craft Assets From Golden Peak Media

TN Marketing, the parent company responsible for Craftsy Teams, announced its acquisition of key craft media assets from Golden Peak Media. This includes popular titles like Creative Knitting magazine and Quilting Arts magazine, as well as The Quilting Company's e-commerce platform. This strategic move significantly expands TN Marketing's footprint in the craft and hobbyist content sector, complementing Craftsy's offerings....more

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