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Craft Brew Alliance's Overview

Total employees151
HeadquartersPortland
Founded

Craft Brew Alliance (CBA) was a prominent American craft brewing company formed in 2008, headquartered in Portland, Oregon. It brought together iconic breweries such as Kona Brewing Co., Widmer Brothers Brewing, and Redhook Brewery, focusing on brewing, marketing, and distributing a diverse portfolio of craft beers. In September 2020, Craft Brew Alliance was fully acquired by Anheuser-Busch InBev (ABI), and its brands became part of ABI's Brewers Collective, its craft beer division. Prior to the acquisition, CBA was publicly traded (NASDAQ: BREW) and played a significant role in the growth and evolution of the U.S. craft beer market.

Where is Craft Brew Alliance's Headquarters?

HQ Function

Served as the central corporate office, overseeing strategic operations, brand management, financial planning, and administrative functions for its portfolio of craft breweries before the AB InBev acquisition.

Notable Features:

Located in Portland's Pearl District, known for its historic buildings and vibrant atmosphere, reflecting the company's connection to urban culture and craft innovation.

Work Culture:

Characterized by a passion for craft beer, innovation, and a collaborative environment. Employees were often deeply engaged with the beer community and the company's diverse brands.

HQ Significance:

The Portland headquarters was significant as it anchored CBA in a leading U.S. craft beer city, facilitating access to talent, industry trends, and a strong consumer base for craft products.

Values Reflected in HQ: The choice of Portland and a modern office space likely reflected values of quality, community engagement, and forward-thinking within the craft beer sector.

Location:

Primarily focused on the United States market, Craft Brew Alliance's brands, especially Kona Brewing Co., had growing international distribution in various countries, facilitated by partnerships. Post-acquisition by Anheuser-Busch InBev, the global reach and distribution capabilities for these brands are significantly expanded through AB InBev's extensive international network.

Street Address:

310 NW Davis Street

City:

Portland

State/Province:

Oregon

Country:

USA

Craft Brew Alliance's Global Presence

Kailua-Kona, Hawaii, USA

Address: 74-5612 Pawai Place, Kailua-Kona, HI 96740 (Original Brewery & Pub)

Served as the spiritual and production heart of Kona Brewing Co., supplying the Hawaiian market and serving as a brand embassy. Also supported broader US distribution.

Portland, Oregon, USA

Address: 929 N Russell St, Portland, OR 97227

Key production facility for Widmer Brothers beers and other CBA brands. Important for West Coast distribution and maintaining the Widmer legacy in the Portland beer scene.

Boone, North Carolina, USA

Address: 163 Boone Creek Dr, Boone, NC 28607

Served the Southeastern US market with AMB's unique offerings and fostered local community engagement, aligning with CBA's strategy of diversifying its brand portfolio.

Buying Intent Signals for Craft Brew Alliance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Craft Brew Alliance

As of April 2025, Craft Brew Alliance' leadership includes:

Andy Thomas - Chief Executive Officer
Christine Perich - Chief Financial and Strategy Officer
Scott Mennen - Chief Operating Officer
Ken Kunze - Chief Marketing Officer

Investors of Craft Brew Alliance

Craft Brew Alliance has been backed by several prominent investors over the years, including:

Anheuser-Busch InBev (Current Owner, acquired 100% in 2020)
Formerly publicly traded on NASDAQ (ticker: BREW) with various institutional and retail investors. Anheuser-Busch InBev held a significant minority stake (approx. 31.2%) before the full acquisition.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits4

The most significant executive changes for Craft Brew Alliance occurred in relation to its acquisition by Anheuser-Busch InBev, finalized in September 2020. This led to the dissolution of CBA's independent executive team as it was integrated into AB InBev. The information below reflects the transition of key leadership from their roles at the independent Craft Brew Alliance.

Departures

Andy Thomas, Departed role as CEO of Craft Brew Alliance following its acquisition by Anheuser-Busch InBev and subsequent integration.
Christine Perich, Departed role as CFO & Strategy Officer of Craft Brew Alliance following its acquisition by Anheuser-Busch InBev.
Scott Mennen, Departed role as COO of Craft Brew Alliance following its acquisition by Anheuser-Busch InBev.
Ken Kunze, Departed role as CMO of Craft Brew Alliance following its acquisition by Anheuser-Busch InBev.

New Appointments:

N/A, No new appointments were made to the independent Craft Brew Alliance executive team in its final period leading up to the acquisition by Anheuser-Busch InBev, as leadership roles and structure transitioned to AB InBev.

Technology (Tech Stack) used by Craft Brew Alliance

Discover the tools Craft Brew Alliance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Craft Brew Alliance Email Formats and Examples

Prior to its acquisition by Anheuser-Busch InBev in 2020, Craft Brew Alliance likely used common corporate email formats such as first initial followed by last name, or first name separated by a period from the last name. Post-acquisition, any remaining personnel would use Anheuser-Busch InBev email systems.

Likely formats included [firstinitial][lastname]@craftbrew.com or [first].[lastname]@craftbrew.com

Format

athomass@craftbrew.com or andy.thomas@craftbrew.com

Example

75%

Success rate

News and media

BrewboundSeptember 23, 2020

Anheuser-Busch Completes Acquisition of Craft Brew Alliance

Anheuser-Busch InBev announced the successful completion of its acquisition of the remaining shares of Craft Brew Alliance (CBA) it did not already own. The deal brought brands like Kona Brewing, Widmer Brothers, Redhook, and others fully into the AB InBev portfolio, integrating them into its Brewers Collective craft division....more

ReutersNovember 11, 2019

Anheuser-Busch to buy rest of Craft Brew Alliance for $16.50 per share

Craft Brew Alliance and Anheuser-Busch InBev announced an agreement for ABI to purchase the remaining ~68.8% stake in CBA that it did not already own for $16.50 per share in cash. This move aimed to fully integrate CBA's brands into ABI's craft beer portfolio....more

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