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Cracked's Overview

Total employees71
HeadquartersNew York
Founded1958

Cracked.com is a popular American humor website that originated as a print magazine in 1958. Known for its witty and often insightful listicles, articles, and videos, Cracked.com covers a wide range of topics including pop culture, history, science, and personal experiences, all delivered with a unique comedic perspective. It has evolved significantly from its magazine roots, becoming a prominent online destination for humor enthusiasts seeking clever and shareable content. As of March 2024, Cracked.com is owned by CafeMedia.

Where is Cracked's Headquarters?

HQ Function

Serves as the central hub for CafeMedia's operations, which includes strategic planning, content oversight for its portfolio of digital brands including Cracked.com, technology development, and overall business management.

Notable Features:

Modern office space within a well-known commercial building in Hudson Square, Manhattan, designed for collaborative tech and media work. Specific architectural highlights of CafeMedia's suite are not publicly detailed but are typical of contemporary NYC offices.

Work Culture:

Reflects CafeMedia's emphasis on digital innovation, creativity, and a fast-paced environment supporting independent publishers and content creators. For Cracked specifically, this would translate to fostering a space for clever, well-researched, and humorous content.

HQ Significance:

The NYC headquarters represents the central command for a large network of digital content creators and publishers under CafeMedia, providing the infrastructure and leadership for brands like Cracked to reach global audiences and operate effectively.

Values Reflected in HQ: The choice of a modern, connected office space in a dynamic NYC neighborhood likely reflects CafeMedia's values of innovation, collaboration, and leadership in digital media and publisher support, which extends to its management of Cracked.com.

Location:

While Cracked's core operations are managed from the US through its parent company CafeMedia, its content reaches a significant global audience online. The website is accessible worldwide, and its English-language humor and pop culture commentary resonate with readers across many countries. Cracked's global presence is primarily defined by its digital readership and content distribution rather than physical international offices dedicated solely to the Cracked brand.

Street Address:

200 Varick Street, Suite 901

City:

New York

State/Province:

NY

Country:

USA

Cracked's Global Presence

San Juan, Puerto Rico

Address: American International Plaza, 250 PR-26 #210, San Juan, 00918, Puerto Rico

Serves as a key operational hub for CafeMedia, potentially leveraging regional talent and the business environment for technology, client services, and support operations for its network of publishers.

Buying Intent Signals for Cracked

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cracked

As of April 2025, Cracked' leadership includes:

Michael Sanchez - CEO, CafeMedia (Parent Company of Cracked)
Paul Bannister - Chief Strategy Officer, CafeMedia (Parent Company of Cracked)
Steve Elliot - Chief Financial Officer, CafeMedia (Parent Company of Cracked)
Shari Gab - Chief Marketing Officer, CafeMedia (Parent Company of Cracked)
Evan Simeone - Chief Product Officer, CafeMedia (Parent Company of Cracked)

Investors of Cracked

Cracked has been backed by several prominent investors over the years, including:

CafeMedia (Cerca LLC) (Current Owner)
Highland Capital Partners (Investor in CafeMedia)
Stripes (Investor in CafeMedia)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by CafeMedia in March 2024, Cracked.com's leadership and oversight are now integrated with CafeMedia's executive team. No specific new hires or departures at an executive level for the Cracked brand itself have been publicly announced in the past 12 months. Strategic leadership for Cracked is managed within CafeMedia's broader organizational structure.

Technology (Tech Stack) used by Cracked

Discover the tools Cracked uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cracked Email Formats and Examples

Cracked.com is now part of CafeMedia. Email formats for contacting individuals associated with Cracked would likely follow CafeMedia's corporate email structure. The most common professional format for CafeMedia is [first].[last]@cafemedia.com. Direct emails for specific Cracked editorial staff may not be broadly public.

CafeMedia Email format for example [first].[last]@cafemedia.com

Format

jane.doe@cafemedia.com

Example

75%

Success rate

News and media

AxiosMarch 7, 2024

CafeMedia Acquires Humor Site Cracked from Literally Media

CafeMedia confirmed its acquisition of the humor and entertainment website Cracked.com from Literally Media. This strategic purchase aims to expand CafeMedia's portfolio of digital content brands and leverage its advertising technology and publisher services for Cracked's established audience....more

MediaPostSeptember 13, 2023

CafeMedia/AdThrive Rebrands As Raptive

CafeMedia and AdThrive, prominent in ad management for independent publishers and parent company of Cracked (effective March 2024), announced their rebranding to Raptive. This unification signals a renewed strategy to empower creators and publishers with advanced monetization tools and support, a network that now includes Cracked.com....more

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