HQ Function

Serves as the registered office and a key historical base for the brand. Global operations, marketing, and strategy are likely managed by a distributed team with significant influence from its parent company in Asia.

Notable Features:

While specific details of the current London office's facilities are not widely publicized post-restructuring, historically Crabtree & Evelyn was known for its quintessentially British aesthetic.

Work Culture:

Following its brand transformation, the work culture likely emphasizes digital innovation, global collaboration, agility, and a connection-driven approach to customer engagement, reflecting its new brand ethos of exploration and community.

HQ Significance:

The London location signifies the brand's British heritage, which is still a part of its identity. However, the current operational significance is more aligned with its global e-commerce strategy and international market presence, particularly in Asia.

Values Reflected in HQ: The brand's values of exploration, connection to nature, and self-care are reflected more in its product philosophy and digital presence than necessarily in a specific physical HQ architecture today.

Location:

Crabtree & Evelyn supports its global customer base primarily through its e-commerce platform, shipping to numerous countries worldwide. While its physical retail footprint has been significantly reduced, it maintains a presence in select markets through partnerships or pop-up experiences. Key functions supported globally include online retail, digital marketing, customer service, product development, and brand management, often coordinated with regional partners and its parent company.

Street Address:

27 Kelso Place

City:

London

State/Province:

England

Country:

United Kingdom