Courir is a leading European retailer specializing in sneakers, footwear, apparel, and accessories, primarily targeting a young, fashion-conscious demographic. Founded in 1980 in France, Courir has established a strong presence with hundreds of stores across Europe and beyond. The company offers a curated selection of major international brands like Nike, Adidas, Puma, Converse, as well as its own private labels. Courir positions itself as 'the #1 sneaker destination' in France, emphasizing style, trends, and a wide product assortment. In 2023, Courir was acquired by JD Sports Fashion plc, further expanding its market reach and resources.
Serves as the central hub for strategic decision-making, brand management, merchandising, marketing, operations, finance, and human resources for Courir's European and international activities.
Modern office facilities designed to support a collaborative retail and e-commerce business. Specific architectural details are not widely publicized, but likely focus on functional and dynamic workspaces.
Characterized by a fast-paced, fashion-forward environment. Emphasis on teamwork, passion for sneakers and urban culture, and customer-centricity. Likely fosters innovation in retail and digital experiences.
The Alfortville headquarters is pivotal for coordinating Courir's extensive retail network, e-commerce operations, and brand strategy across multiple countries, ensuring consistent brand messaging and operational efficiency.
Courir operates primarily across Europe, with a strong presence in France, Spain, Portugal, Belgium, the Netherlands, and Luxembourg. They also have franchise operations in the Middle East, North Africa, and French overseas territories. Globally, Courir supports functions such as retail store operations, e-commerce, product merchandising, marketing and brand management, supply chain and logistics, and customer service, tailored to each region.
91 avenue du Général de Gaulle
Alfortville
Île-de-France
France
Address: Specific corporate office address not publicly detailed; operations managed regionally.
To adapt global strategies to local market preferences, manage store networks, and drive growth in Spain and Portugal.
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As of April 2025, COURIR' leadership includes:
COURIR has been backed by several prominent investors over the years, including:
Following its acquisition by JD Sports in 2023, Courir has seen significant leadership transitions, including the appointment of a new Global Managing Director and the departure of its former CEO.
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Courir likely uses standard corporate email formats. Common patterns include first initial followed by last name, or first name separated by a dot from the last name. For example, 'jsmith@courir.com' or 'jane.doe@courir.com'.
flast@courir.com or first.last@courir.com
Format
jsmith@courir.com
Example
75%
Success rate
Reuters • October 18, 2023
The UK's Competition and Markets Authority (CMA) unconditionally cleared JD Sports Fashion's proposed acquisition of French sportswear retailer Courir, enabling the deal to proceed....more
FashionNetwork.com • November 27, 2023
Following its acquisition by JD Sports, Courir appointed Michael Armstrong as its new Global Managing Director. Armstrong, previously with Pentland Brands and other retail groups, will lead Courir's global strategy and operations....more
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