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COURIR's Overview

Total employees2648
HeadquartersAlfortville
Founded1980

Courir is a leading European retailer specializing in sneakers, footwear, apparel, and accessories, primarily targeting a young, fashion-conscious demographic. Founded in 1980 in France, Courir has established a strong presence with hundreds of stores across Europe and beyond. The company offers a curated selection of major international brands like Nike, Adidas, Puma, Converse, as well as its own private labels. Courir positions itself as 'the #1 sneaker destination' in France, emphasizing style, trends, and a wide product assortment. In 2023, Courir was acquired by JD Sports Fashion plc, further expanding its market reach and resources.

Where is COURIR's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, brand management, merchandising, marketing, operations, finance, and human resources for Courir's European and international activities.

Notable Features:

Modern office facilities designed to support a collaborative retail and e-commerce business. Specific architectural details are not widely publicized, but likely focus on functional and dynamic workspaces.

Work Culture:

Characterized by a fast-paced, fashion-forward environment. Emphasis on teamwork, passion for sneakers and urban culture, and customer-centricity. Likely fosters innovation in retail and digital experiences.

HQ Significance:

The Alfortville headquarters is pivotal for coordinating Courir's extensive retail network, e-commerce operations, and brand strategy across multiple countries, ensuring consistent brand messaging and operational efficiency.

Values Reflected in HQ: The headquarters likely reflects Courir's values of passion (for sneakers and sport), accessibility, audacity, and commitment, aiming to create an inspiring environment for employees driving the brand forward.

Location:

Courir operates primarily across Europe, with a strong presence in France, Spain, Portugal, Belgium, the Netherlands, and Luxembourg. They also have franchise operations in the Middle East, North Africa, and French overseas territories. Globally, Courir supports functions such as retail store operations, e-commerce, product merchandising, marketing and brand management, supply chain and logistics, and customer service, tailored to each region.

Street Address:

91 avenue du Général de Gaulle

City:

Alfortville

State/Province:

Île-de-France

Country:

France

COURIR's Global Presence

Madrid, Spain (representing Courir Iberia)

Address: Specific corporate office address not publicly detailed; operations managed regionally.

To adapt global strategies to local market preferences, manage store networks, and drive growth in Spain and Portugal.

Buying Intent Signals for COURIR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of COURIR

As of April 2025, COURIR' leadership includes:

Michael Armstrong - Global Managing Director
Vincent Houlot - Finance Director

Investors of COURIR

COURIR has been backed by several prominent investors over the years, including:

JD Sports Fashion plc

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Following its acquisition by JD Sports in 2023, Courir has seen significant leadership transitions, including the appointment of a new Global Managing Director and the departure of its former CEO.

Departures

Pierre Chambaudrie, Pierre Chambaudrie departed as CEO of Courir post-acquisition by JD Sports.

New Appointments:

Michael Armstrong, Michael Armstrong appointed as Global Managing Director for Courir, reporting to JD Sports leadership.

Technology (Tech Stack) used by COURIR

Discover the tools COURIR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

COURIR Email Formats and Examples

Courir likely uses standard corporate email formats. Common patterns include first initial followed by last name, or first name separated by a dot from the last name. For example, 'jsmith@courir.com' or 'jane.doe@courir.com'.

flast@courir.com or first.last@courir.com

Format

jsmith@courir.com

Example

75%

Success rate

News and media

ReutersOctober 18, 2023

Courir news title: UK CMA clears JD Sports' acquisition of France's Courir

The UK's Competition and Markets Authority (CMA) unconditionally cleared JD Sports Fashion's proposed acquisition of French sportswear retailer Courir, enabling the deal to proceed....more

FashionNetwork.comNovember 27, 2023

Courir news title: Michael Armstrong is the new global managing director of Courir (JD Sports group)

Following its acquisition by JD Sports, Courir appointed Michael Armstrong as its new Global Managing Director. Armstrong, previously with Pentland Brands and other retail groups, will lead Courir's global strategy and operations....more

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