Coupang Pay is the dedicated financial technology (fintech) subsidiary of Coupang, South Korea's largest e-commerce company. Launched to enhance the transaction experience within the Coupang ecosystem, Coupang Pay provides a suite of services including simple mobile payments, money transfers, and tailored financial products like deferred payments and merchant loans. It leverages Coupang's extensive user base and advanced technology to offer secure, fast, and convenient financial solutions, aiming to simplify digital finance for both consumers and businesses in South Korea. Coupang Pay is a key component of Coupang's strategy to create an end-to-end 'Wow' experience for its customers.
The headquarters serves as the command center for Coupang Pay, overseeing strategic direction, product innovation, technology development, risk management, and core operations for its fintech services.
Located in a modern, high-rise office building (Tower 730) in a prominent business district, equipped with advanced technology infrastructure and collaborative workspaces designed to foster innovation.
Reflecting Coupang's dynamic and customer-obsessed culture, Coupang Pay fosters a fast-paced, innovative, and data-driven work environment. There's a strong emphasis on agile methodologies, technological excellence, and a commitment to solving complex financial challenges for users.
Its location in Seoul, a major Asian financial and tech hub, provides access to top talent, proximity to regulatory bodies, and enables close collaboration with Coupang's core e-commerce operations, driving synergy and rapid service evolution.
Coupang Pay's primary operational focus and service availability are concentrated within South Korea, where it is deeply integrated into Coupang's e-commerce and Coupang Eats platforms. While parent company Coupang has expanded its e-commerce operations to other markets like Taiwan and Japan, and maintains technology offices in the US and China, Coupang Pay's direct financial services are currently tailored for the Korean market. Globally, Coupang Pay's technology and expertise might support Coupang's international transaction processing needs or leverage global tech talent for development, but distinct Coupang Pay service offerings outside South Korea are not yet prominent.
Tower 730, 570 Songpa-daero, Songpa-gu
Seoul
N/A
South Korea
Address: Coupang Office, Changning District, Shanghai, China (General Address)
Accessing a large pool of skilled engineering talent in China to support Coupang's diverse technological needs and global platform development, which can indirectly benefit Coupang Pay's infrastructure and innovation.
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As of April 2025, Coupang Pay' leadership includes:
Coupang Pay has been backed by several prominent investors over the years, including:
No major, publicly announced CEO or CXO-level executive appointments or departures specifically for Coupang Pay have been identified in English-language media over the past 12 months. Leadership for Coupang's fintech arm, including Coupang Pay, appears to be stable, with key roles integrated within Coupang's broader executive structure.
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Coupang Pay employees likely use email addresses associated with the parent company, Coupang. Common corporate email formats often include combinations of first name, last name, or initials.
[first_initial][last]@coupang.com (e.g., jdoe@coupang.com) or [firstname].[lastname]@coupang.com (e.g., jane.doe@coupang.com)
Format
example@coupang.com
Example
75%
Success rate
The Korea Times • April 10, 2024
Coupang Pay was selected as the 'Most Beloved Brand of Korea' in the simple payment service category for the third consecutive year, acknowledged for its user convenience and robust security features by consumers and industry experts....more
ZDNet Korea • January 18, 2024
Coupang Pay introduced a new service enabling small and medium-sized enterprise (SME) owners on its platform to compare and apply for credit loans from various financial institutions. This service is accessible via the Coupang seller portal, aiming to enhance financial accessibility for merchants....more
BusinessKorea • November 9, 2023
Within Coupang's third-quarter financial report, its fintech division, Coupang Pay, demonstrated substantial growth in total payment volume. This highlights its increasing user adoption and significant contribution to the overall Coupang ecosystem....more
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