Coupang
Coupang's Overview
Coupang is a South Korean e-commerce giant, often referred to as the 'Amazon of South Korea.' Founded in 2010 by Bom Kim, the company has revolutionized the online retail landscape with its customer-centric services, most notably 'Rocket Delivery,' which offers same-day or next-day delivery for millions of items. Coupang's ecosystem extends beyond traditional e-commerce to include services like Coupang Eats (food delivery), Coupang Play (video streaming), Coupang Pay (fintech), and Coupang Logistics. The company went public on the New York Stock Exchange (NYSE: CPNG) in March 2021, marking one of the largest IPOs by an Asian company in the US. Coupang is known for its aggressive investment in technology and logistics infrastructure to enhance customer experience and operational efficiency.
Where is Coupang's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology development, operations management, and corporate functions for its extensive e-commerce and logistics network in South Korea and expanding international markets.
Notable Features:
Located in the modern Tower 730, a prominent office building in the Jamsil area, offering state-of-the-art facilities, collaborative workspaces, and employee amenities designed to foster innovation and productivity.
Work Culture:
Coupang's headquarters fosters a fast-paced, innovative, and intensely customer-focused work environment. Employees are driven by the company's mission to 'Wow the Customer' and are encouraged to take ownership and make data-driven decisions.
HQ Significance:
The Seoul headquarters is pivotal to Coupang's operations in its primary market, South Korea. It's the nerve center for developing and implementing strategies that have established Coupang as a dominant force in Korean e-commerce and for its ongoing expansion into new service areas and geographies.
Values Reflected in HQ: The choice of a modern, technologically advanced headquarters reflects Coupang's values of innovation, speed, efficiency, and its commitment to providing a cutting-edge environment for its employees.
Location:
While Coupang's primary market and operations are concentrated in South Korea, it has established a significant global presence to support its core business and growth ambitions. Key international functions include technology and R&D (USA - Seattle, Mountain View), sourcing and supply chain management (China - Shanghai, Beijing), and market expansion (Taiwan - Taipei, and potentially Singapore for Southeast Asia). These global offices enable Coupang to tap into international talent pools, manage a global supply chain, develop cutting-edge technology, and strategically enter new markets.
Street Address:
Tower 730, 570 Songpa-daero, Songpa-gu
City:
Seoul
State/Province:
Country:
South Korea
Coupang's Global Presence
Seattle, Washington, USA
Address: 601 Union St Ste 2800, Seattle, WA 98101, USA
Supports global technology initiatives and core platform development, not customer-facing for the US market directly but crucial for Coupang's overall tech infrastructure.
Mountain View, California, USA
Address: 800 W El Camino Real, Mountain View, CA 94040, USA
Drives innovation and advanced technology development, tapping into Silicon Valley's talent and tech ecosystem.
Shanghai, China
Address: Undisclosed publicly for general office; multiple logistics/sourcing points.
Manages relationships with Chinese suppliers and manufacturers, optimizes logistics for products sourced from China, and supports tech development.
Beijing, China
Address: Undisclosed publicly for general office.
Complements other tech hubs by leveraging local talent for software development and engineering projects.
Taipei, Taiwan
Address: Various operational and logistics sites; Corporate office address not widely publicized.
Drives growth in the Taiwanese market, adapting Coupang's model to local consumer needs and establishing its 'Rocket Delivery' and 'Rocket Overseas' services.
Singapore
Address: Undisclosed publicly for general office.
Explores new market opportunities in Southeast Asia and supports global corporate functions.
Buying Intent Signals for Coupang
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Coupang
As of April 2025, Coupang' leadership includes:
Investors of Coupang
Coupang has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Coupang's core C-suite leadership has demonstrated stability. Recent focus appears to be on strengthening specialized leadership roles rather than broad changes at the very top executive level. Public announcements of executive movements are typically tied to strategic role enhancements or specific regional leadership.
Technology (Tech Stack) used by Coupang
Discover the tools Coupang uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Coupang Email Formats and Examples
Coupang's common email formats typically involve combinations of the employee's first name and last name, or first initial and last name, followed by '@coupang.com'.
[first_initial][last]@coupang.com or [first].[last]@coupang.com
Format
jdoe@coupang.com or john.doe@coupang.com
Example
80%
Success rate
News and media
Reuters • May 9, 2024
Coupang Q1 profit plunges as it invests in growth areas
Coupang reported a sharp fall in Q1 2024 profit due to increased investments in new business areas like its food delivery service Coupang Eats, streaming service Coupang Play, and international expansion in Taiwan. Despite the profit drop, revenue grew 28% year-on-year....more
Business Korea • June 5, 2024
Coupang Eats Surpasses Yogiyo to Become Second Largest Food Delivery App in Korea
Coupang Eats has overtaken Yogiyo to become the second-largest food delivery app in South Korea by monthly active users (MAU), according to data from WiseApp. This growth is attributed to Coupang's 'free delivery' service for Wow members....more
Associated Press • February 28, 2024
Coupang reports its first annual profit as active customers rise 16%
Coupang reported its first ever full-year net profit for 2023, amounting to $1.4 billion. The company also saw a 16% increase in active customers, reaching 21 million, underscoring its strong market position in South Korea....more
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