Countingup is a UK-based financial technology company that offers an integrated business current account and accounting software solution through a single mobile application. Designed primarily for small businesses, sole traders, and freelancers, Countingup aims to simplify financial administration by automating bookkeeping tasks, facilitating invoicing, tracking expenses, estimating taxes, and providing real-time financial insights. Their goal is to empower small business owners to manage their finances efficiently and save time on administrative work.
The London headquarters serves as the central hub for all core operations, including product development, software engineering, marketing, sales, customer support leadership, and strategic decision-making for its fintech services.
Modern office facilities situated in a central London location, designed to foster collaboration, innovation, and a productive work environment. The space is likely equipped with up-to-date technology to support its agile operations.
Countingup fosters a dynamic, agile, and collaborative work culture, characteristic of a fast-growing fintech startup. The environment emphasizes innovation, customer-centricity, and continuous improvement, with a focus on empowering small businesses.
Being headquartered in London provides Countingup with access to a rich talent pool, a vibrant fintech ecosystem, and proximity to key financial institutions and partners. It's pivotal for product innovation and strategic growth in the competitive UK market.
Countingup's services are primarily focused on the United Kingdom market, catering to UK-based small businesses, sole traders, and limited companies. While its customer base is UK-centric, its platform and application are accessible globally for account management by its UK-registered business users. All core operations, development, and support functions are centralized at its London headquarters.
4th Floor, 123 Minories
London
England
United Kingdom
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As of April 2025, Countingup' leadership includes:
Countingup has been backed by several prominent investors over the years, including:
Based on publicly available information and news releases, there have been no major publicly announced executive hires or exits at Countingup within the last 12 months (approx. May 2023 - May 2024). The leadership team appears to have maintained stability during this period.
Discover the tools Countingup uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Countingup commonly utilizes the first name and last name combination for their professional email addresses. Variations might exist, but this is a frequently observed pattern for companies of similar size and structure.
countingup.com typically uses the {first}.{last}@countingup.com format.
Format
tim.fouracre@countingup.com
Example
85%
Success rate
AltFi • July 19, 2023
Countingup, the business current account and accounting app, announced a strategic partnership with Previse, an embedded lending platform. This collaboration enables Countingup to offer invoice financing solutions directly to its small and medium-sized enterprise (SME) customers, helping them improve cash flow by getting paid instantly on their invoices....more
Countingup Blog • May 1, 2024
Countingup published a detailed guide on its blog to help sole traders and landlords understand the upcoming changes for Making Tax Digital (MTD) for Income Tax Self Assessment (ITSA). The article explains the new rules, deadlines, and how Countingup's platform can assist users in complying with these HMRC requirements....more
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