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Cotswold Outdoor's Overview

Total employees410
HeadquartersKemble, Cirencester
Founded1974

Cotswold Outdoor is a leading British retailer of outdoor clothing and equipment. Founded in 1974, the company offers a wide range of products for activities such as hiking, camping, skiing, and climbing, from globally recognized brands as well as their own. They are known for their knowledgeable staff who provide expert advice and services like boot fitting and kit talks. Cotswold Outdoor operates numerous stores across the UK and a comprehensive online store, catering to everyone from novice explorers to seasoned adventurers.

Where is Cotswold Outdoor's Headquarters?

HQ Function

The headquarters houses key administrative, operational, buying, marketing, and strategic planning functions for Cotswold Outdoor and its parent group's UK operations.

Notable Features:

Located within a modern business park, the facilities are designed to support a dynamic retail operation. It's strategically positioned with good transport links.

Work Culture:

The work culture is likely focused on a passion for the outdoors, teamwork, customer satisfaction, and product expertise, reflecting the brand's core values. Employees often share an enthusiasm for adventure and outdoor activities.

HQ Significance:

The HQ is central to coordinating the retail store network, e-commerce operations, product sourcing, and marketing efforts across the UK, ensuring brand consistency and operational efficiency.

Values Reflected in HQ: The HQ operations likely reflect the company's commitment to quality, expertise, customer service, and a passion for the outdoors, aiming for efficiency and sustainability in its practices.

Location:

Cotswold Outdoor's primary physical presence is in the United Kingdom, with numerous retail stores across England, Scotland, Wales, and Northern Ireland. They also have a strong e-commerce presence serving UK customers and offering international shipping to many countries. Cotswold Outdoor is part of the AS Adventure Group, which has a wider European retail footprint with other brands in countries like Belgium, Netherlands, Luxembourg, Germany, and France.

Street Address:

Outdoor and Sports Company Ltd, Head Office, Unit 11, Kemble Business Park

City:

Kemble, Cirencester

State/Province:

Gloucestershire

Country:

United Kingdom

Cotswold Outdoor's Global Presence

Kemble, Gloucestershire, UK

Address: The Corinium Centre, Unit 1, Access C, Kemble Enterprise Park, Cirencester GL7 6BQ

Serves as the primary national distribution hub for the UK, ensuring efficient product flow to customers and retail outlets.

Buying Intent Signals for Cotswold Outdoor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cotswold Outdoor

As of April 2025, Cotswold Outdoor' leadership includes:

Jose Boyle - Chief Executive Officer, Outdoor and Cycle Concepts Ltd (Parent company of Cotswold Outdoor)
Frederic Hufkens - Chief Executive Officer, AS Adventure Group (Ultimate parent company)
Greg Nieuwenhuys - Executive Chairman, AS Adventure Group (Ultimate parent company)
Paul Lidgett - Chief Financial Officer, Outdoor and Cycle Concepts Ltd

Investors of Cotswold Outdoor

Cotswold Outdoor has been backed by several prominent investors over the years, including:

PAI Partners (Majority shareholder of AS Adventure Group, the ultimate parent company of Cotswold Outdoor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits specifically for the Cotswold Outdoor brand leadership have been identified in the last 12 months. Leadership changes are typically announced at the Outdoor and Cycle Concepts Ltd or AS Adventure Group level.

Technology (Tech Stack) used by Cotswold Outdoor

Discover the tools Cotswold Outdoor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cotswold Outdoor Email Formats and Examples

Cotswold Outdoor, as part of Outdoor and Cycle Concepts Ltd (O&CC), likely uses email formats common within the group or specific to the brand. Common formats include first initial followed by last name, or first name separated by a dot from the last name.

Likely formats include [first_initial][last]@oandcc.com or [first].[last]@cotswoldoutdoor.com or [first_initial][last]@cotswoldoutdoor.com

Format

j.doe@cotswoldoutdoor.com

Example

85%

Success rate

News and media

Retail Gazette2024-03-05

Cotswold Outdoor rolls out new store concept with community focus

Cotswold Outdoor is launching a new store concept focused on community engagement and experience, starting with its Keswick branch. The new format aims to provide a hub for local outdoor enthusiasts....more

Fashion Network2023-10-11

Cotswold Outdoor owner reports strong H1 growth

AS Adventure Group, the parent company of Cotswold Outdoor, Snow+Rock and Runners Need, reported strong growth in the first half of its financial year, with sales rising 16.4% to €392.9 million....more

BikeBiz2023-05-24

Outdoor and Cycle Concepts reports record sales year

Outdoor and Cycle Concepts (O&CC), the group behind Cotswold Outdoor, Runners Need, Snow+Rock and Cycle Surgery, has reported a record sales year for FY22 with total sales of £267.4 million....more

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