Cortexica
Cortexica's Overview
Cortexica Vision Systems Ltd. was a pioneering UK-based technology company specializing in AI-driven visual search and image recognition. Their advanced FindSimilar™ technology enabled applications to identify and match products or objects within images and videos, finding significant use in the retail and fashion industries for product discovery and recommendation. Cortexica was recognized for its innovative approach to computer vision, leveraging biologically inspired algorithms. The company was acquired by Zebra Technologies in November 2019, integrating its visual AI capabilities into Zebra's broader portfolio of enterprise solutions.
Where is Cortexica's Headquarters?
HQ Function
Core R&D for visual AI, software development, business operations, and leadership for Cortexica's global activities prior to its acquisition.
Notable Features:
Located in The Biscuit Factory, a redeveloped historic complex, offering a creative and industrial-chic environment typical of London tech hubs.
Work Culture:
Cortexica fostered a dynamic, innovative, and research-intensive startup environment. The culture likely emphasized collaboration, cutting-edge problem-solving in AI and computer vision, and a fast-paced approach to development and market application.
HQ Significance:
The London HQ was the nerve center for developing Cortexica's groundbreaking visual search technology, which gained international recognition and adoption, particularly within the e-commerce and retail sectors.
Values Reflected in HQ: The choice of a repurposed, historic yet modern facility like The Biscuit Factory reflected Cortexica's blend of foundational research (akin to established principles) with cutting-edge innovation and a practical, adaptive approach to technology.
Location:
Prior to its acquisition by Zebra Technologies, Cortexica's visual search and image recognition technology was utilized by clients in various regions globally, particularly in Europe and North America. Their primary operations were managed from their London headquarters, with support for international clients and business development activities in key markets. Their AI solutions aimed to serve a global customer base in e-commerce, retail, and media.
Street Address:
The Biscuit Factory, 100 Clements Road, Block F
City:
London
State/Province:
England
Country:
United Kingdom
Cortexica's Global Presence
New York, NY, USA
Address: Specific street address not publicly available. Presence was likely focused on business development.
To establish and expand Cortexica's footprint in North America, forge strategic partnerships, and provide regional support to US-based clients and partners.
Buying Intent Signals for Cortexica
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Executive Team of Cortexica
As of April 2025, Cortexica' leadership includes:
Investors of Cortexica
Cortexica has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Cortexica was acquired by Zebra Technologies in November 2019. As such, there have been no independent executive hires or exits for 'Cortexica' as a standalone entity in the last 12 months. Key leadership roles were integrated into Zebra Technologies, or individuals transitioned to new opportunities following the acquisition.
Technology (Tech Stack) used by Cortexica
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Cortexica Email Formats and Examples
Before its acquisition, Cortexica likely used common corporate email formats. As the company is now part of Zebra Technologies, original Cortexica email addresses are no longer active.
[first].[last]@cortexica.com or [first_initial][last]@cortexica.com
Format
john.doe@cortexica.com or jdoe@cortexica.com
Example
75%
Success rate
News and media
Zebra Technologies • November 5, 2019
Zebra Technologies Acquires Cortexica
Zebra Technologies Corporation announced its acquisition of Cortexica Vision Systems Ltd., a leader in B2B AI-based computer vision solutions. This acquisition was aimed at enhancing Zebra's enterprise asset intelligence offerings with advanced image recognition capabilities, particularly for the retail, healthcare, and manufacturing sectors....more
TechCrunch • May 19, 2015
Cortexica Gets $4M From Mike Lynch’s Invoke To Find Stuff Using Visual Search
Cortexica, the London-based visual search startup, secured £3.5 million (approximately $4 million at the time) in Series A funding led by Invoke Capital, the fund started by Autonomy founder Mike Lynch. The investment was intended to help Cortexica expand its image recognition technology for applications in retail and security....more
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