Correct Craft
Correct Craft's Overview
Correct Craft is an American-based, family-owned company with nearly a century of experience in the marine industry. Renowned for its commitment to 'Making Life Better,' Correct Craft owns a diverse portfolio of respected boat brands, including Nautique, Centurion, Supreme, Bryant, Parker Offshore, SeaArk Boats, and Ingenity Electric. The company also owns Pleasurecraft Engine Group (PCM Marine Engines, Crusader Engines, Levitator Engines, and Indmar Marine Engines), Watershed Innovation (advanced marine technology), and Aktion Parks (wakeboarding parks). Correct Craft is dedicated to quality, innovation, and its people, with a strong emphasis on values and community impact.
Where is Correct Craft's Headquarters?
HQ Function
Serves as the central hub for corporate leadership, strategic planning, financial oversight, brand management for its diverse portfolio of marine companies, and houses manufacturing for Nautique boats.
Notable Features:
The Orlando campus includes state-of-the-art manufacturing facilities for Nautique boats, advanced R&D capabilities, and modern office spaces designed to foster innovation and collaboration among team members.
Work Culture:
Correct Craft fosters a unique work culture centered around its 'Making Life Better' philosophy. This includes a strong emphasis on Christian values, servant leadership, employee well-being, continuous improvement, and a deep passion for the marine lifestyle. Teamwork and community service are highly encouraged.
HQ Significance:
The headquarters is pivotal for driving the company's overall strategy, innovation, and operational excellence across its global operations and multiple brands. It's the heart of Correct Craft's commitment to quality and industry leadership.
Values Reflected in HQ: The headquarters embodies Correct Craft's core values of integrity, quality, innovation, and stewardship. The focus on advanced manufacturing and employee amenities reflects a commitment to excellence and people.
Location:
Correct Craft supports a vast global network of dealers and distributors, making its diverse portfolio of boat brands and marine products available to customers in numerous countries across North America, Europe, Asia, Australia, and South America. This global reach includes sales, marketing, customer service, and parts distribution, ensuring a worldwide presence for brands like Nautique, Centurion, Supreme, Parker, and its engine companies.
Street Address:
14700 Aerospace Parkway
City:
Orlando
State/Province:
Florida
Country:
USA
Correct Craft's Global Presence
Merced, California, USA
Address: Not publicly listed for direct visits; manufacturing facility for Centurion and Supreme Boats.
Serves as the primary design, engineering, and manufacturing center for Centurion and Supreme Boats, catering to a global market with a strong presence in the Western US.
Beaufort, North Carolina, USA
Address: 2570 Hwy 101
Focuses on building high-quality sportfishing and family boats suited for coastal and offshore environments, serving the Mid-Atlantic and broader North American market.
Little Mountain, South Carolina, USA
Address: 100 GTR Complex Drive
Designs, manufactures, and distributes industry-leading inboard marine engines for a wide variety of towboats, sportfishing boats, and other watercraft globally.
Monticello, Arkansas, USA
Address: 728 W Patton St
Specializes in heavy-duty aluminum boat construction for fishing, hunting, and commercial applications, primarily serving the US market.
Buying Intent Signals for Correct Craft
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Executive Team of Correct Craft
As of April 2025, Correct Craft' leadership includes:
Investors of Correct Craft
Correct Craft has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Correct Craft has seen some key leadership transitions and appointments within its brand portfolio over the past year, reflecting its dynamic growth and strategic positioning in the marine industry.
Departures
New Appointments:
Technology (Tech Stack) used by Correct Craft
Discover the tools Correct Craft uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Correct Craft Email Formats and Examples
Correct Craft likely utilizes common professional email formats for its corporate communications. While not publicly specified, a typical format is often a combination of the employee's first initial and last name.
[first_initial][last]@correctcraft.com
Format
byeargin@correctcraft.com
Example
85%
Success rate
News and media
Boating Industry • February 20, 2024
Correct Craft’s Nautique Boat Co., Ingenity Electric earn Innovation Awards
Nautique Boat Company and Ingenity Electric, both part of Correct Craft, received 2024 Miami Innovation Awards for their advancements in boating technology. Nautique was recognized for its Integrated Windshield and Ingenity for its 23E electric boat....more
Trade Only Today • July 6, 2023
Correct Craft Acquires Indmar Marine Engines
Correct Craft announced its acquisition of Indmar Marine Engines, a leading manufacturer of inboard gasoline engines. This strategic move further strengthens Correct Craft's position in the marine propulsion sector and expands its portfolio of respected brands....more
Boating Industry • October 3, 2023
Correct Craft announces leadership transition at Nautique Boat Company
Correct Craft announced the retirement of Rick Skinner, President of Nautique Boat Company, and the promotion of John Dorton to succeed him. Dorton previously served as Chief Operating Officer of Correct Craft....more
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