HQ Function

Served as the primary operational center, housing executive leadership, product development, engineering, marketing, sales, and administrative functions for the Core Brands portfolio.

Notable Features:

The facility likely included R&D labs for electronics and audio testing, product demonstration rooms, and open-plan office spaces to foster collaboration among the various brand teams.

Work Culture:

Historically, the work culture was centered on innovation in home technology, product integration, and strong relationships with custom installers. It emphasized a collaborative approach to leverage the strengths of its diverse brands.

HQ Significance:

The Petaluma headquarters was significant as the nerve center for a major consolidation of influential brands in the custom electronics industry, driving strategy and product development for the connected home market.

Values Reflected in HQ: The headquarters aimed to reflect values of innovation, brand synergy, quality engineering, and market leadership in the home and commercial automation space.

Location:

During its operational years, Core Brands, through its constituent brands and parent company Nortek, had a significant global reach. Its products were distributed and sold in numerous countries across North America, Europe, Asia, Australia, and other regions. This was achieved through a network of international distributors, dealers, and direct sales efforts in some markets. Global functions primarily supported sales, marketing, technical support, and logistics to ensure its home automation, audio, and power management solutions were available to a worldwide customer base in the custom installation channel.

Street Address:

1800 South McDowell Boulevard

City:

Petaluma

State/Province:

California

Country:

USA