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Copify's Overview

Total employees62
HeadquartersLancaster
Founded2010

Copify was a UK-based online platform founded in 2010 by Rob McVey and Martin Jones. It specialized in providing businesses with custom written content by connecting them to a large network of approved freelance copywriters. Copify offered a streamlined process for ordering various content types, including blog posts, articles, web copy, and e-commerce descriptions, aiming for quality and quick turnarounds. The platform served thousands of clients globally, with specific regional sites for the UK, US, and Australia. In October 2019, Copify was acquired by Verblio, a US-based content creation platform. Consequently, Copify's operations, technology, and client base were integrated into Verblio, and the copify.com domain now redirects to verblio.com. The Copify brand is now part of Verblio.

Where is Copify's Headquarters?

HQ Function

Served as the primary operational center for Copify, managing technology development, customer support, marketing, and the coordination of its global freelance writer network prior to its acquisition.

Notable Features:

Being located in InfoLab21, a center for ICT research and innovation, provided access to a technologically advanced environment and potential collaborations.

Work Culture:

As a tech startup, Copify likely fostered an agile, innovative, and collaborative work environment, focused on growth, customer satisfaction, and platform development.

HQ Significance:

The InfoLab21 location underscored Copify's commitment to technology and innovation in the content creation space, leveraging its connection to a university research park.

Values Reflected in HQ: The headquarters' location in a university innovation hub reflected values of technological advancement, collaboration, and cutting-edge solutions in its industry.

Location:

Prior to its acquisition, Copify established a significant global presence by serving clients in numerous countries, notably in the UK, USA, and Australia. This was achieved through its robust online platform and a distributed network of thousands of freelance writers based in various English-speaking countries. While its core team was in the UK, its operational model was designed to cater to international content needs efficiently.

Street Address:

InfoLab21, Lancaster University, Bailrigg

City:

Lancaster

State/Province:

Lancashire

Country:

United Kingdom

Copify's Global Presence

Australia (Regional Operation)

Address: Primarily an online presence with regional support via Copify.com.au; specific physical office details not widely publicized.

To provide tailored content writing services to Australian businesses, understanding local market needs and nuances.

USA (Regional Operation)

Address: Primarily an online presence with regional support via Copify.us; specific physical office details not widely publicized.

To serve the large and diverse US market by connecting American businesses with suitable freelance writers for their content requirements.

Buying Intent Signals for Copify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Copify

As of April 2025, Copify' leadership includes:

Rob McVey - Co-founder & CEO (until 2019 acquisition)
Martin Jones - Co-founder & CTO (until 2019 acquisition)

Investors of Copify

Copify has been backed by several prominent investors over the years, including:

Forward Internet Group (Initial backer/incubator)
Keld Invest (Seed funding)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Copify was acquired by Verblio in October 2019. Consequently, there have been no executive new hires or exits for Copify as an independent entity in the last 12 months. The most significant 'news' relates to the transition of its founders post-acquisition.

Departures

Rob McVey, Transitioned from Copify following its acquisition by Verblio.
Martin Jones, Transitioned from Copify following its acquisition by Verblio.

Technology (Tech Stack) used by Copify

Discover the tools Copify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Copify Email Formats and Examples

During its operational period, Copify likely utilized common corporate email address formats such as [first]@copify.com or [first].[last]@copify.com for its internal team. Following the acquisition by Verblio and the redirection of the copify.com domain, these email addresses are no longer in active use for Copify-specific business.

[first]@copify.com (e.g., rob@copify.com)

Format

rob@copify.com (historical example)

Example

0 (As @copify.com is no longer actively used for business operations post-acquisition, the success rate for reaching former personnel through these addresses is effectively zero for current inquiries related to Copify's past operations.)%

Success rate

News and media

PR NewswireOctober 15, 2019

Verblio Acquires UK-Based Copify to Expand Its Content Creation Platform Globally

Verblio, a content creation platform based in Denver, CO, announced its acquisition of Copify, a leading UK-based competitor. This strategic move aimed to broaden Verblio's international footprint and enhance its service offerings by integrating Copify's established writer network and technology....more

UKTechNewsFebruary 7, 2012

Copify Secures £250k From Keld Invest For European Rollout

Lancaster-based Copify, an online platform for sourcing custom-written content, secured £250,000 in seed funding from Keld Invest. The investment was earmarked for expanding Copify's services across Europe and further developing its copywriting marketplace....more

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