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Coolblue's Overview

Total employees3892
HeadquartersRotterdam
Founded1999

Coolblue is a rapidly growing Dutch e-commerce company specializing in consumer electronics, white goods, and related products. Founded in 1999, it operates in the Netherlands, Belgium, and Germany, with a strong focus on customer satisfaction, encapsulated by its motto 'Alles voor een glimlach' (Everything for a smile). Coolblue combines online retail with physical stores, offering fast delivery, expert advice, and extensive customer service. The company is known for its quirky branding, data-driven approach, and strong company culture.

Where is Coolblue's Headquarters?

HQ Function

Serves as the central command for Coolblue's operations across the Netherlands, Belgium, and Germany. This includes strategic planning, marketing, IT development, customer service innovation, and logistical coordination.

Notable Features:

The Rotterdam HQ is known for its modern, open-plan design reflecting Coolblue's vibrant and quirky brand. It often incorporates playful elements, collaborative workspaces, and employee-focused amenities like game rooms or themed meeting areas, fostering a dynamic work environment.

Work Culture:

Coolblue's HQ fosters an energetic, informal, and highly customer-centric work culture. Employees, or 'Coolblue'ers', are encouraged to be 'obsessively-detailed', proactive, and embody core values like 'eigenzinnig' (quirky/idiosyncratic) and 'gewoon, doen' (just do it). Teamwork, continuous improvement, and a fun atmosphere are key.

HQ Significance:

As the birthplace and nerve center of the company, the Rotterdam HQ drives Coolblue's innovative e-commerce strategies, customer service excellence, and rapid expansion, solidifying its position as a leading online retailer in its markets.

Values Reflected in HQ: The HQ environment embodies Coolblue's values of customer obsession ('everything for a smile'), teamwork ('friends'), flexibility, innovation, and a touch of quirkiness ('eigenzinnig'). The design encourages collaboration, creativity, and employee well-being.

Location:

Coolblue's primary operational and customer-facing presence is concentrated in the Netherlands, Belgium, and Germany. Globally, its functions include extensive product sourcing and supply chain management, partnering with international manufacturers and distributors to offer a wide array of electronics and household goods. While direct international sales outside these core countries are limited, their backend operations have a global reach in procurement.

Street Address:

Weena 664

City:

Rotterdam

State/Province:

Zuid-Holland

Country:

Netherlands

Coolblue's Global Presence

Wommelgem, Antwerp, Belgium

Address: Koralenhoeve 12, 2160 Wommelgem, Belgium

To manage and optimize Coolblue's operations within Belgium, providing localized customer support, efficient logistics, and supporting the network of physical stores and delivery services across the country.

Düsseldorf, North Rhine-Westphalia, Germany

Address: Kaistraße 5, 40221 Düsseldorf, Germany

To establish and grow Coolblue's brand and market share in Germany, adapting its successful Benelux model to the specific needs and preferences of German consumers.

Buying Intent Signals for Coolblue

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Coolblue

As of April 2025, Coolblue' leadership includes:

Pieter Zwart - Beginbaas (CEO) & Co-founder
Daphne De Buck - Financieel Directeur (CFO)
Matthijs Guffroy - Commercieel Directeur (CCO)
Arjan van der Leer - Operationeel Directeur (COO)
Joyce Verdonk - HR Directeur (CHRO)
Jan Govaert - IT Directeur (CIO/CTO)

Investors of Coolblue

Coolblue has been backed by several prominent investors over the years, including:

HAL Investments

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past year, Coolblue has strengthened its executive team with a significant new appointment in the finance department. Daphne De Buck joined as the new CFO, succeeding Pieter Verstraeten, to support the company's financial strategy and continued growth.

Departures

Pieter Verstraeten, Pieter Verstraeten departed from his role as Chief Financial Officer at Coolblue.

New Appointments:

Daphne De Buck, Daphne De Buck was appointed as the new Chief Financial Officer for Coolblue, bringing extensive experience in finance to the role.

Technology (Tech Stack) used by Coolblue

Discover the tools Coolblue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Coolblue Email Formats and Examples

Coolblue primarily utilizes the email format [first_name].[last_name]@coolblue.nl (or .be / .de for regional employees). This common corporate structure makes it relatively straightforward to guess employee email addresses for professional communication.

[first_name].[last_name]@coolblue.nl

Format

pieter.zwart@coolblue.nl

Example

85%

Success rate

News and media

ecommercenews.euMay 16, 2024

Coolblue opens first German store in Hamburg

Coolblue has opened its first physical store in Germany, located in Hamburg. This marks a significant step in its German expansion strategy, complementing its online presence in the country and bringing its unique customer experience to German shoppers....more

RetailDetail EUFebruary 14, 2024

Coolblue Reports Sales and Profit Growth in 2023

Coolblue announced its 2023 financial results, reporting a turnover of 2.41 billion euros, a 2.5% increase from the previous year. The company also saw its EBITDA rise to 88.3 million euros, showcasing continued growth and profitability....more

Coolblue PersberichtenJuly 28, 2023

Coolblue Appoints Daphne De Buck as New CFO

Coolblue announced the appointment of Daphne De Buck as its new Chief Financial Officer, effective October 2023. She succeeded Pieter Verstraeten and brings extensive financial experience to support Coolblue's growth ambitions and financial strategy....more

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