Coolblue is a rapidly growing Dutch e-commerce company specializing in consumer electronics, white goods, and related products. Founded in 1999, it operates in the Netherlands, Belgium, and Germany, with a strong focus on customer satisfaction, encapsulated by its motto 'Alles voor een glimlach' (Everything for a smile). Coolblue combines online retail with physical stores, offering fast delivery, expert advice, and extensive customer service. The company is known for its quirky branding, data-driven approach, and strong company culture.
Serves as the central command for Coolblue's operations across the Netherlands, Belgium, and Germany. This includes strategic planning, marketing, IT development, customer service innovation, and logistical coordination.
The Rotterdam HQ is known for its modern, open-plan design reflecting Coolblue's vibrant and quirky brand. It often incorporates playful elements, collaborative workspaces, and employee-focused amenities like game rooms or themed meeting areas, fostering a dynamic work environment.
Coolblue's HQ fosters an energetic, informal, and highly customer-centric work culture. Employees, or 'Coolblue'ers', are encouraged to be 'obsessively-detailed', proactive, and embody core values like 'eigenzinnig' (quirky/idiosyncratic) and 'gewoon, doen' (just do it). Teamwork, continuous improvement, and a fun atmosphere are key.
As the birthplace and nerve center of the company, the Rotterdam HQ drives Coolblue's innovative e-commerce strategies, customer service excellence, and rapid expansion, solidifying its position as a leading online retailer in its markets.
Coolblue's primary operational and customer-facing presence is concentrated in the Netherlands, Belgium, and Germany. Globally, its functions include extensive product sourcing and supply chain management, partnering with international manufacturers and distributors to offer a wide array of electronics and household goods. While direct international sales outside these core countries are limited, their backend operations have a global reach in procurement.
Weena 664
Rotterdam
Zuid-Holland
Netherlands
Address: Koralenhoeve 12, 2160 Wommelgem, Belgium
To manage and optimize Coolblue's operations within Belgium, providing localized customer support, efficient logistics, and supporting the network of physical stores and delivery services across the country.
Address: Kaistraße 5, 40221 Düsseldorf, Germany
To establish and grow Coolblue's brand and market share in Germany, adapting its successful Benelux model to the specific needs and preferences of German consumers.
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As of April 2025, Coolblue' leadership includes:
Coolblue has been backed by several prominent investors over the years, including:
In the past year, Coolblue has strengthened its executive team with a significant new appointment in the finance department. Daphne De Buck joined as the new CFO, succeeding Pieter Verstraeten, to support the company's financial strategy and continued growth.
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Coolblue primarily utilizes the email format [first_name].[last_name]@coolblue.nl (or .be / .de for regional employees). This common corporate structure makes it relatively straightforward to guess employee email addresses for professional communication.
[first_name].[last_name]@coolblue.nl
Format
pieter.zwart@coolblue.nl
Example
85%
Success rate
ecommercenews.eu • May 16, 2024
Coolblue has opened its first physical store in Germany, located in Hamburg. This marks a significant step in its German expansion strategy, complementing its online presence in the country and bringing its unique customer experience to German shoppers....more
RetailDetail EU • February 14, 2024
Coolblue announced its 2023 financial results, reporting a turnover of 2.41 billion euros, a 2.5% increase from the previous year. The company also saw its EBITDA rise to 88.3 million euros, showcasing continued growth and profitability....more
Coolblue Persberichten • July 28, 2023
Coolblue announced the appointment of Daphne De Buck as its new Chief Financial Officer, effective October 2023. She succeeded Pieter Verstraeten and brings extensive financial experience to support Coolblue's growth ambitions and financial strategy....more
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