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Cool Effect's Overview

Total employees11
HeadquartersMill Valley
Founded2016

Cool Effect is a 501(c)(3) non-profit organization dedicated to combating climate change by enabling individuals, businesses, and organizations to support high-quality carbon-reducing projects worldwide. They rigorously vet projects based on scientific criteria, ensuring additionality, permanence, and co-benefits. Cool Effect's platform offers transparency, allowing users to learn about diverse carbon offset projects, understand their own carbon footprint, and directly contribute to initiatives that demonstrably reduce greenhouse gas emissions. A key principle of their operation is that over 90% of each donation goes directly to the selected carbon project developers.

Where is Cool Effect's Headquarters?

HQ Function

The headquarters serves as the primary operational hub for Cool Effect, managing key functions including project identification and verification, donor relations and support, platform development and maintenance, marketing and communications, and overall administrative oversight for its global carbon offset programs.

Notable Features:

As a non-profit organization, Cool Effect's headquarters likely prioritizes a functional, collaborative, and sustainable workspace for its team, rather than extravagant architectural displays. The focus is on an environment conducive to efficient mission-driven work.

Work Culture:

Cool Effect fosters a mission-driven and passionate work culture, characterized by a strong commitment to scientific integrity, transparency in operations, and a collective dedication to addressing climate change. The environment likely encourages collaboration, innovation in climate solutions, and a profound sense of purpose among its staff.

HQ Significance:

The Mill Valley headquarters is central to Cool Effect's ability to execute its mission. It acts as the nerve center for coordinating the rigorous vetting of carbon projects globally, managing its online platform, and ensuring that contributions effectively fund impactful climate change mitigation efforts.

Values Reflected in HQ: The choice and design of the headquarters likely reflect Cool Effect's core values of efficiency, resourcefulness, and maximizing impact. Prioritizing a practical workspace ensures that more resources are directed towards their primary mission of funding carbon reduction projects.

Location:

Cool Effect's global presence is primarily manifested through the diverse portfolio of carbon reduction projects it supports across numerous countries in Africa, Asia, North America, and Latin America. While its operational headquarters is in the United States, its impact is international. The organization's digital platform allows individuals and businesses from around the world to learn about, engage with, and contribute to these various climate initiatives, making its operational reach and project support truly global.

Street Address:

101 Redwood Highway, Suite 110

City:

Mill Valley

State/Province:

CA

Country:

USA

Cool Effect's Global Presence

Buying Intent Signals for Cool Effect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cool Effect

As of April 2025, Cool Effect' leadership includes:

Marisa de Belloy - Chief Executive Officer
Dee Lawrence - Co-founder
Richard Lawrence - Co-founder
Jodi Manning - VP, Marketing & Partnerships

Investors of Cool Effect

Cool Effect has been backed by several prominent investors over the years, including:

The Lawrence Family (Founding Supporters)
Individual Donors (via online platform contributions)
Corporate Partners (through carbon offsetting programs and partnerships)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and recent news searches, Cool Effect has not announced any major new hires or departures at the C-suite executive level within the past 12 months. This suggests stability in its core leadership team.

Technology (Tech Stack) used by Cool Effect

Discover the tools Cool Effect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cool Effect Email Formats and Examples

Cool Effect likely uses standard professional email formats for its employees. Common formats include [first].[last]@cooleffect.org or [first_initial][last]@cooleffect.org. For general inquiries or specific departments like press, they provide contact forms or dedicated email addresses (e.g., info@cooleffect.org, press@cooleffect.org) on their official website.

[first].[last]@cooleffect.org

Format

example: jane.doe@cooleffect.org

Example

80%

Success rate

News and media

Authority Magazine (via Medium)March 12, 2024

Cool Effect CEO Marisa De Belloy on The Business of Giving Back

An interview with Cool Effect CEO Marisa de Belloy discussing the organization's mission to provide verifiable carbon offsets, the importance of high-quality carbon credits, her leadership philosophy, and insights into leading a non-profit focused on tangible climate solutions....more

Cool Effect Official BlogNovember 1, 2023

Cool Effect Earns 2023 Top-Rated Nonprofit Award from GreatNonprofits

Cool Effect announced it has been honored with the '2023 Top-Rated Nonprofit' award by GreatNonprofits, the leading platform for community-sourced reviews of charities. This recognition is based on positive feedback and high ratings from donors, volunteers, and other stakeholders....more

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