Cook Smarts
Cook Smarts's Overview
Cook Smarts is an online meal planning service designed to help individuals and families eat healthier, save time in the kitchen, and reduce food waste. Founded by Jess Dang, the platform offers weekly meal plans, customizable grocery lists, step-by-step recipe guides, cooking videos, and educational resources to build kitchen confidence. Their focus is on making home cooking accessible, enjoyable, and sustainable for busy lifestyles, catering to various dietary needs like gluten-free, paleo, and vegetarian.
Where is Cook Smarts's Headquarters?
HQ Function
Core operations, content creation, platform development, and customer support coordination. Serves as the central hub for strategic decisions and service delivery.
Notable Features:
Emphasis on digital infrastructure and collaborative online tools rather than physical office amenities.
Work Culture:
Remote-first, collaborative, mission-driven, focused on empowering users in the kitchen, promoting work-life balance, and fostering a passion for healthy eating.
HQ Significance:
Represents a modern, agile approach to business, leveraging technology to deliver services efficiently without a large physical footprint.
Values Reflected in HQ: Efficiency, accessibility, flexibility, innovation, and a focus on user well-being over physical presence.
Location:
As a digital meal planning service, Cook Smarts' platform and resources are accessible to users globally online. Support functions such as customer service and content development are managed to cater to a geographically diverse user base, primarily in English-speaking countries.
Street Address:
Not publicly listed (Primarily remote operations)
City:
San Francisco Bay Area (Operational Hub)
State/Province:
CA
Country:
USA
Cook Smarts's Global Presence
Buying Intent Signals for Cook Smarts
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Cook Smarts
As of April 2025, Cook Smarts' leadership includes:
Investors of Cook Smarts
Cook Smarts has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Cook Smarts is a founder-led company with a stable leadership structure. No major executive hires or exits have been publicly announced in the last 12 months.
Technology (Tech Stack) used by Cook Smarts
Discover the tools Cook Smarts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cook Smarts Email Formats and Examples
Cook Smarts primarily uses generic email addresses for communication (e.g., support, hello). For direct contact, a common format for smaller companies is [first]@domain.com or [first].[last]@domain.com.
[first]@cooksmarts.com (e.g., jess@cooksmarts.com)
Format
hello@cooksmarts.com
Example
70%
Success rate
News and media
Superb Crew • October 26, 2023
Cook Smarts: Revolutionizing Meal Planning For Healthier, Happier Lives
An interview with Jess Dang, Founder of Cook Smarts, discussing how their meal planning service helps users save time, money, and reduce stress while eating healthily. She shares insights into the company's mission and the benefits of meal prepping....more
Starter Story • May 15, 2022
How Jess Dang Started Cook Smarts Meal Plan Service
Jess Dang shares her journey of founding Cook Smarts, driven by her passion to make cooking accessible and enjoyable for everyone. The story details the growth of her bootstrapped business and the impact it has on its users....more
NBC News • January 12, 2021
Cook Smarts featured in Best meal planning services and apps
Cook Smarts was highlighted by NBC News as one of the best meal planning services, praised for its educational approach, customizable plans, and support for various dietary preferences, helping users build confidence in the kitchen....more
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