What Does Convince & Convert Do?

Total employees65
HeadquartersBloomington
Founded2008

Convince & Convert is an acclaimed digital marketing and customer experience (CX) advisory firm. Founded by Jay Baer, a renowned marketing expert and author, the company helps businesses improve their digital marketing strategies, content marketing, social media engagement, and overall customer experience. They are known for providing actionable advice, strategic consulting, and insightful research to a global client base. In 2023, Convince & Convert was acquired by KKER (now Omnicom Content Marketing Group), further expanding its capabilities and reach within the Omnicom network.

Where Is Convince & Convert's Headquarters?

HQ Function

Serves as a conceptual and administrative hub, reflecting its founder's base and long-standing virtual operational model. Strategic leadership and client engagement are managed by a distributed team.

Notable Features:

As a primarily remote-first company, physical office features are not central to its operations. The 'headquarters' is more an administrative and historical anchor.

Work Culture:

Characterized by a flexible, expert-driven, and results-oriented environment. Emphasizes thought leadership, practical application of marketing principles, and autonomy fostered by its remote work structure.

HQ Significance:

Represents the origin of an influential digital marketing consultancy known for pioneering concepts in content and word-of-mouth marketing. Continues to be a center for strategic thought leadership under OCMG.

Values Reflected in HQ: Expertise, practicality, innovation, and adaptability. The operational model reflects a commitment to modern work practices and global talent accessibility.

Location:

Convince & Convert serves a global clientele, providing digital marketing and customer experience advisory services, workshops, and speaking engagements to companies worldwide. Their historically remote operational model, now enhanced by Omnicom Content Marketing Group's international network, supports this global reach, allowing them to deliver strategic insights and support to businesses in various countries and industries.

Street Address:

PO Box 388 (Mailing Address Reflecting Virtual Operations)

City:

Bloomington

State/Province:

Indiana

Country:

USA

Where Else Does Convince & Convert Operate Around the World?

Distributed (Remote)

Address: N/A - Operates primarily with a remote workforce across the United States and potentially globally.

Facilitates access to a broad talent pool irrespective of geographical limitations and supports flexible client engagement across various time zones.

Chicago, Illinois (as part of Omnicom Content Marketing Group)

Address: 200 E Randolph St, Chicago, IL 60601, USA (Omnicom Group Address)

Provides access to larger corporate infrastructure, client networks, and collaborative opportunities within the Omnicom ecosystem for the Midwest region.

Buying Intent Signals for Convince & Convert

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Convince & Convert? Meet the Executive Team

As of April 2025, Convince & Convert' leadership includes:

Jay Baer - Founder & Keynote Speaker
Zontee Hou - President, Convince & Convert (part of Omnicom Content Marketing Group)
Kelly Santina - Managing Director, Convince & Convert
Megan Toth - VP, Consulting & Strategy
Lauren Croteau - VP, Operations

Who's Investing in Convince & Convert?

Convince & Convert has been backed by several prominent investors over the years, including:

Omnicom Content Marketing Group (OCMG) - Acquired Convince & Convert in 2023 (formerly KKER Communications, part of Omnicom Group Inc.)

What Leadership Changes Has Convince & Convert Seen Recently?

Hire1
Exits0

The primary executive-level change in the last 12-18 months was the acquisition by KKER (now Omnicom Content Marketing Group), which saw existing leadership like Zontee Hou confirmed in key roles within the new structure.

New Appointments:

Zontee Hou, Zontee Hou assumed the role of President of Convince & Convert as part of its integration into Omnicom Content Marketing Group, following the acquisition.

What Technology (Tech Stack) Is Used byConvince & Convert?

Discover the tools Convince & Convert uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Convince & Convert Email Formats and Examples

Convince & Convert primarily utilizes the [first]@convinceandconvert.com email format. Given their integration into Omnicom, variations might exist or align with the parent company's standards for newer personnel, but the established format is common.

[first]@convinceandconvert.com

Format

jay@convinceandconvert.com

Example

80%

Success rate

What's the Latest News About Convince & Convert?

PR Newswire • January 10, 2023

KKER (now Omnicom Content Marketing Group) Acquires Convince & Convert

KKER, a leading content marketing agency and part of Omnicom Group (NYSE: OMC), today announced it has acquired Convince & Convert, LLC, a digital marketing and customer experience advisory firm. Founded by Jay Baer, Convince & Convert helps leading brands improve digital marketing and customer experience....more

Convince & Convert Blog • November 1, 2023

Convince & Convert Publishes Guide on AI Content Creation

Convince & Convert released an in-depth guide titled 'What is AI Content Creation? And How to Use It' authored by Zontee Hou, highlighting the firm's continued thought leadership in evolving digital marketing practices....more

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