Conrad Electronic SE is a prominent European multi-channel retailer specializing in electronics, technology, and technical components. Founded in 1923, the family-owned company has evolved from a small mail-order business for electronic parts into a comprehensive B2C and B2B provider with a vast product range. They serve hobbyists, professionals, educational institutions, and industrial clients through online shops, retail stores (primarily in Germany), and catalogues. Conrad is known for its extensive inventory, encompassing everything from individual components like resistors and capacitors to complex measurement devices, tools, computers, and smart home technology. Their B2B marketplace aims to be a one-stop-shop for technical business needs.
The Hirschau headquarters serves as the central hub for corporate management, strategic planning, product sourcing and management, marketing, IT, human resources, and administrative operations for the global Conrad group.
The Hirschau campus includes modern office buildings and is closely associated with Conrad's extensive logistics and distribution capabilities in the region (though the main logistics center is in Wernberg-Köblitz). It represents the historical heart of the company.
The work culture at Conrad's HQ is generally described as a blend of traditional German corporate efficiency and a forward-looking approach driven by e-commerce and technological innovation. There's an emphasis on technical expertise, customer focus, and collaborative teamwork within a long-standing family-owned business environment.
Hirschau is significant as the historical and current nerve center of Conrad Electronic. It's where the company, founded by the Conrad family, has grown and guided its expansion across Europe, establishing its brand as a leader in electronics retail.
Conrad Electronic primarily operates across Europe, with a strong presence in Germany, Austria, Switzerland, and the Netherlands. They also serve other European countries through their localized online shops and international shipping. While its physical store presence is concentrated in Germany, its e-commerce platform and B2B services extend its reach significantly. Sourcing of products is global, particularly from Asia for electronic components and manufactured goods.
Klaus-Conrad-Str. 1
Hirschau
Bavaria
Germany
Address: Logistik-Center, Conrad-Straße 2, 92533 Wernberg-Köblitz, Germany
Serves as the central logistics backbone for Germany and Europe, ensuring efficient warehousing, order fulfillment, and distribution of millions of products.
Address: Durisolstraße 7, 4600 Wels-Oberthan, Austria (Austrian HQ & Logistics)
Manages Conrad's business activities, sales, marketing, and distribution within Austria, catering to local customer needs.
Address: Various addresses for retail stores (e.g., Berlin, Munich, Hamburg). No single 'office' address for all.
To offer an omnichannel experience, allowing customers to see products, get advice, and make purchases in person, complementing the online business.
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As of April 2025, CONRAD' leadership includes:
CONRAD has been backed by several prominent investors over the years, including:
In the past year, Conrad Electronic has focused on strengthening its B2B and digital leadership. No major publicly announced departures at the top C-suite level were noted, but strategic hires emphasize market expansion and platform development.
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Conrad Electronic typically uses a standard corporate email format. The most common structure is based on the employee's first and last name.
[firstinitial].[lastname]@[domain] or [firstname].[lastname]@[domain]. The primary domain is conrad.de for Germany, but conrad.com might also be used for international communications.
Format
m.mustermann@conrad.de
Example
75%
Success rate
Presseportal.de (Conrad Press Release) • 2024-02-27
Conrad Electronic's Sourcing Platform is partnering with Deutsche Leasing to offer financing and leasing options for business customers, making it easier for SMEs to procure technical equipment. This collaboration aims to support medium-sized businesses by providing flexible payment solutions for their purchases on the Conrad Sourcing Platform....more
Conrad Press Room • 2023-11-21
The Conrad Sourcing Platform now offers over 12 million products for business customers. This milestone highlights the platform's rapid growth and its ambition to become the leading European sourcing platform for technical business needs, covering a vast range of products from various suppliers....more
DIY International • 2023-09-01
Andreas Streamer took over as Chief Sales Officer (CSO) for Conrad Electronic's B2B business on September 1, 2023. He is tasked with further developing and expanding the Conrad Sourcing Platform for professional customers....more
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