Conifer Research
Conifer Research's Overview
Conifer Research is a qualitative research and strategy consultancy dedicated to understanding the complexities of human behavior and social context. They partner with organizations to uncover deep insights that inspire innovation, shape product and service design, and drive meaningful business strategies. Their expertise lies in ethnographic methods, user experience research, and strategic foresight, helping clients navigate change and create impactful outcomes.
Where is Conifer Research's Headquarters?
HQ Function
Serves as the central hub for research operations, client engagement, strategic development, workshop facilitation, and corporate administration.
Notable Features:
The office is situated in the dynamic Fulton Market district, known for its blend of historic architecture and modern businesses, providing an inspiring environment for creative thought and client workshops. The space is likely designed to foster collaboration and deep thinking.
Work Culture:
Conifer Research fosters a deeply curious, collaborative, and intellectually stimulating work culture. Employees are encouraged to engage in deep ethnographic inquiry, share diverse perspectives, and contribute to a supportive team environment focused on delivering impactful insights and fostering client partnerships.
HQ Significance:
As the nerve center of Conifer Research, the Chicago headquarters facilitates close collaboration among its multidisciplinary team and serves as a primary touchpoint for U.S. and international clients seeking expert qualitative research and strategic guidance. Its location in a thriving business district enhances connectivity and access to diverse talent.
Values Reflected in HQ: The choice of a centrally located, energetic, and redeveloped area like Fulton Market reflects Conifer's values of staying connected to contemporary culture, fostering innovation, embracing human-centered design, and adapting to evolving business landscapes.
Location:
While headquartered in Chicago, Conifer Research supports clients with qualitative research and strategic insights on a national and potentially international scale. They conduct fieldwork and collaborate remotely as needed to serve a diverse client base across various industries and geographies, bringing their human-centered approach to global challenges.
Street Address:
400 N. May St.
City:
Chicago
State/Province:
IL
Country:
USA
Conifer Research's Global Presence
Buying Intent Signals for Conifer Research
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Executive Team of Conifer Research
As of April 2025, Conifer Research' leadership includes:
Investors of Conifer Research
Conifer Research has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major public announcements regarding executive new hires or exits at Conifer Research have been identified in the last 12 months. The company's leadership team appears to be stable.
Technology (Tech Stack) used by Conifer Research
Discover the tools Conifer Research uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Conifer Research Email Formats and Examples
Conifer Research likely utilizes standard professional email formats for its employees. A common pattern for companies of its type is [firstinitial][lastname]@[companydomain].com or [firstname].[lastname]@[companydomain].com.
jdoe@coniferresearch.com (example: [firstinitial][lastname]@coniferresearch.com)
Format
mbezaitis@coniferresearch.com
Example
75%
Success rate
News and media
Conifer Research Blog • May 16, 2023
Conifer Research on The Strategic Value of Ethnography in an Era of Big Data
Conifer Research published a perspective piece highlighting how ethnographic methods provide essential context and human understanding that big data alone cannot capture, arguing for its continued strategic importance in business innovation and strategy....more
Conifer Research Blog • February 7, 2023
Conifer Research: Making the Case for Qualitative Rigor in the Midst of Uncertainty
In this article, Conifer Research discusses the importance of maintaining rigorous qualitative research practices, especially during times of uncertainty, to ensure that decisions are based on deep, reliable human insights....more
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