Confused.com is a leading UK-based financial services comparison platform, established in 2002. It was the UK's first car insurance comparison site and has since expanded to compare a wide range of products, including home insurance, van insurance, motorbike insurance, energy tariffs, and other financial services like loans and credit cards. The company aims to help consumers make informed decisions and save money by providing clear, impartial comparisons. Confused.com is part of RVU, a group of online comparison brands that also includes Uswitch and Money.co.uk, which is majority-owned by Red Ventures.
The Cardiff headquarters serves as the central hub for Confused.com's operations, including technology development, marketing, customer support, product management, and strategic business decisions.
Modern office facilities within Greyfriars House, designed to foster collaboration and innovation. Amenities typically include open-plan work areas, state-of-the-art meeting rooms, and employee breakout spaces.
Confused.com fosters a dynamic, fast-paced, and data-driven work environment. The culture emphasizes collaboration, innovation, agile methodologies, and a strong focus on customer experience and technological advancement.
The Cardiff headquarters is significant as it's the birthplace of the company and remains the core of its UK operations. It underscores Confused.com's commitment to the Welsh region and its role as a major employer in the tech sector there.
Confused.com primarily serves the United Kingdom market. Its comparison services for insurance, energy, and financial products are tailored to UK consumers. While it is part of RVU, which in turn is part of the global Red Ventures network, Confused.com's direct operational footprint and customer-facing services are concentrated within the UK.
3rd Floor, Greyfriars House, Greyfriars Road
Cardiff
Wales
United Kingdom
Address: Cooperage House, 5 Copper Row, London, SE1 2LH, UK
The London office serves as a key hub for RVU's UK operations and broader strategic initiatives, leveraging London's status as a global business and technology center.
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As of April 2025, Confused.com' leadership includes:
Confused.com has been backed by several prominent investors over the years, including:
Confused.com's C-suite leadership team has maintained stability over the past 12 months (approximately June 2023 - June 2024). Following the appointment of Steve Dukes as CEO in March 2023, the existing executive team has focused on driving the company's strategic objectives. No major C-suite hires or departures have been publicly announced during this specific 12-month period.
Discover the tools Confused.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Confused.com typically uses a standard email format for its employees, which is common across many organizations. The most prevalent format is [first].[last]@confused.com.
[first].[last]@confused.com
Format
jane.doe@confused.com
Example
95%
Success rate
Confused.com Press • May 23, 2024
New research from Confused.com indicates widespread confusion among UK drivers regarding recent changes to MOT test regulations, highlighting a need for clearer communication to ensure vehicle safety and compliance....more
WalesOnline • May 8, 2024
RVU, the parent company of Confused.com, Uswitch, and Money.co.uk, announced significant revenue increases, partly driven by the strong performance of its comparison brands, including Cardiff-based Confused.com, despite challenging market conditions....more
Confused.com Press / Insurance Times • April 25, 2024
The latest Confused.com Car Insurance Price Index, in association with WTW, revealed that car insurance premiums continued their upward trend in the first quarter of 2024, with average prices increasing despite motorists actively shopping around for better deals....more
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