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Confused.com's Overview

Total employees257
HeadquartersCardiff
Founded2002

Confused.com is a leading UK-based financial services comparison platform, established in 2002. It was the UK's first car insurance comparison site and has since expanded to compare a wide range of products, including home insurance, van insurance, motorbike insurance, energy tariffs, and other financial services like loans and credit cards. The company aims to help consumers make informed decisions and save money by providing clear, impartial comparisons. Confused.com is part of RVU, a group of online comparison brands that also includes Uswitch and Money.co.uk, which is majority-owned by Red Ventures.

Where is Confused.com's Headquarters?

HQ Function

The Cardiff headquarters serves as the central hub for Confused.com's operations, including technology development, marketing, customer support, product management, and strategic business decisions.

Notable Features:

Modern office facilities within Greyfriars House, designed to foster collaboration and innovation. Amenities typically include open-plan work areas, state-of-the-art meeting rooms, and employee breakout spaces.

Work Culture:

Confused.com fosters a dynamic, fast-paced, and data-driven work environment. The culture emphasizes collaboration, innovation, agile methodologies, and a strong focus on customer experience and technological advancement.

HQ Significance:

The Cardiff headquarters is significant as it's the birthplace of the company and remains the core of its UK operations. It underscores Confused.com's commitment to the Welsh region and its role as a major employer in the tech sector there.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Confused.com's core values of clarity (simplifying complex choices), customer empowerment, innovation in technology, and integrity in providing impartial comparisons.

Location:

Confused.com primarily serves the United Kingdom market. Its comparison services for insurance, energy, and financial products are tailored to UK consumers. While it is part of RVU, which in turn is part of the global Red Ventures network, Confused.com's direct operational footprint and customer-facing services are concentrated within the UK.

Street Address:

3rd Floor, Greyfriars House, Greyfriars Road

City:

Cardiff

State/Province:

Wales

Country:

United Kingdom

Confused.com's Global Presence

London, England, UK

Address: Cooperage House, 5 Copper Row, London, SE1 2LH, UK

The London office serves as a key hub for RVU's UK operations and broader strategic initiatives, leveraging London's status as a global business and technology center.

Buying Intent Signals for Confused.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Confused.com

As of April 2025, Confused.com' leadership includes:

Steve Dukes - Chief Executive Officer (CEO)
Paul Mullins - Chief Financial Officer (CFO)
Samuel Day - Chief Technology Officer (CTO)

Investors of Confused.com

Confused.com has been backed by several prominent investors over the years, including:

Red Ventures (majority owner of parent company RVU)
Silver Lake (investor in parent company RVU)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Confused.com's C-suite leadership team has maintained stability over the past 12 months (approximately June 2023 - June 2024). Following the appointment of Steve Dukes as CEO in March 2023, the existing executive team has focused on driving the company's strategic objectives. No major C-suite hires or departures have been publicly announced during this specific 12-month period.

Technology (Tech Stack) used by Confused.com

Discover the tools Confused.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Confused.com Email Formats and Examples

Confused.com typically uses a standard email format for its employees, which is common across many organizations. The most prevalent format is [first].[last]@confused.com.

[first].[last]@confused.com

Format

jane.doe@confused.com

Example

95%

Success rate

News and media

Confused.com PressMay 23, 2024

Confused.com: Drivers Perplexed by New MOT Rule Changes

New research from Confused.com indicates widespread confusion among UK drivers regarding recent changes to MOT test regulations, highlighting a need for clearer communication to ensure vehicle safety and compliance....more

WalesOnlineMay 8, 2024

Confused.com owner RVU reports strong revenue growth

RVU, the parent company of Confused.com, Uswitch, and Money.co.uk, announced significant revenue increases, partly driven by the strong performance of its comparison brands, including Cardiff-based Confused.com, despite challenging market conditions....more

Confused.com Press / Insurance TimesApril 25, 2024

Confused.com Car Insurance Price Index Q1 2024: Premiums Rise Further

The latest Confused.com Car Insurance Price Index, in association with WTW, revealed that car insurance premiums continued their upward trend in the first quarter of 2024, with average prices increasing despite motorists actively shopping around for better deals....more

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