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Confie's Overview

Total employees1177
HeadquartersHuntington Beach
Founded2008

Confie is one of the largest personal lines insurance brokers in the United States, offering a wide range of insurance products including auto, home, life, and commercial insurance. Known for its focus on underserved Hispanic consumers and non-standard auto insurance, Confie operates through a network of retail locations and online platforms, with prominent brands like Freeway Insurance, InsureOne, and Bluefire Insurance. In August 2023, Confie was acquired by The Allstate Corporation, further expanding its reach and capabilities within the insurance market. Confie aims to provide accessible and affordable insurance solutions to a diverse customer base nationwide.

Where is Confie's Headquarters?

HQ Function

Served as the central hub for Confie's executive leadership, strategic planning, corporate operations, finance, and administrative functions supporting its nationwide network of insurance agencies.

Notable Features:

A modern office space designed to support a large corporate staff, reflecting its status as a major national insurance brokerage. Specific architectural highlights are not widely publicized.

Work Culture:

Prior to its acquisition, Confie's culture was often described as fast-paced and growth-oriented, reflecting its aggressive expansion in the insurance market. Emphasis was placed on sales, customer service, and an entrepreneurial spirit within its various brands.

HQ Significance:

The Huntington Beach headquarters was significant as the command center for one of the largest independent personal lines insurance distribution companies in the U.S., orchestrating its growth and operational strategy across numerous states before its acquisition by Allstate.

Values Reflected in HQ: The headquarters likely aimed to reflect Confie's values of customer focus, accessibility, and market leadership in providing insurance solutions to diverse communities.

Location:

Confie's operations are predominantly focused within the United States, where it has established a significant national presence. Through its extensive network of over 900 retail locations and online platforms under various brands (like Freeway Insurance, InsureOne), Confie serves customers across numerous states. While not global in the traditional sense of having international offices, its impact is nationwide, particularly in providing accessible insurance to diverse communities. Post-acquisition by Allstate, its reach is further amplified through Allstate's broader network.

Street Address:

7711 Center Ave, Suite 300

City:

Huntington Beach

State/Province:

CA

Country:

USA

Confie's Global Presence

North Hollywood, CA, USA

Address: 12723 Sherman Way, North Hollywood, CA 91605 (Example Freeway Insurance retail location)

To provide localized access to insurance products, cater to specific demographic needs within the North Hollywood region, and build community presence for the Freeway Insurance brand.

Buying Intent Signals for Confie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Confie

As of April 2025, Confie' leadership includes:

Cesar Soriano - Former Chief Executive Officer (Transitioned to Advisor in early 2024)
Chad Maxwell - Chief Operating Officer (Based on last available public data prior to full integration)

Investors of Confie

Confie has been backed by several prominent investors over the years, including:

Abry Partners (Former primary investor, prior to August 2023)
The Allstate Corporation (Current Parent Company, since August 2023)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Following its acquisition by Allstate in August 2023, Confie's leadership structure has been integrating with Allstate. A key transition involved Cesar Soriano, long-time CEO of Confie, moving to an Advisor role in early 2024. Further executive appointments or changes would typically be managed within the Allstate organizational framework.

Departures

Cesar Soriano, Cesar Soriano transitioned from his role as Chief Executive Officer of Confie as part of the integration with Allstate.

Technology (Tech Stack) used by Confie

Discover the tools Confie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Confie Email Formats and Examples

Common email formats for Confie employees (historically using the @confie.com domain) typically followed standard corporate patterns such as first initial and last name, or first name followed by last name. Post-Allstate acquisition, email systems and formats may align with Allstate's standards for newly integrated employees, though legacy @confie.com addresses might persist for a period.

flast@confie.com (e.g., jdoe@confie.com) or first.last@confie.com (e.g. jane.doe@confie.com)

Format

jsmith@confie.com

Example

70%

Success rate

News and media

Allstate NewsroomAugust 1, 2023

Allstate Completes Acquisition of Confie

The Allstate Corporation (NYSE: ALL) today announced it has closed its acquisition of Confie, one of the largest independent personal lines distributors in the U.S. The acquisition expands Allstate’s personal lines market share and accelerates its strategy of increasing customer access....more

Business WireNovember 29, 2022

Allstate to Acquire Confie, Leading Provider of Personal Lines Insurance

The Allstate Corporation (NYSE: ALL) has signed an agreement to acquire Confie, a leading U.S. personal lines agency, from Abry Partners, a Boston-based private equity firm. Confie serves customers through more than 900 retail locations in 23 states and its national online presence....more

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