Confie is one of the largest personal lines insurance brokers in the United States, offering a wide range of insurance products including auto, home, life, and commercial insurance. Known for its focus on underserved Hispanic consumers and non-standard auto insurance, Confie operates through a network of retail locations and online platforms, with prominent brands like Freeway Insurance, InsureOne, and Bluefire Insurance. In August 2023, Confie was acquired by The Allstate Corporation, further expanding its reach and capabilities within the insurance market. Confie aims to provide accessible and affordable insurance solutions to a diverse customer base nationwide.
Served as the central hub for Confie's executive leadership, strategic planning, corporate operations, finance, and administrative functions supporting its nationwide network of insurance agencies.
A modern office space designed to support a large corporate staff, reflecting its status as a major national insurance brokerage. Specific architectural highlights are not widely publicized.
Prior to its acquisition, Confie's culture was often described as fast-paced and growth-oriented, reflecting its aggressive expansion in the insurance market. Emphasis was placed on sales, customer service, and an entrepreneurial spirit within its various brands.
The Huntington Beach headquarters was significant as the command center for one of the largest independent personal lines insurance distribution companies in the U.S., orchestrating its growth and operational strategy across numerous states before its acquisition by Allstate.
Confie's operations are predominantly focused within the United States, where it has established a significant national presence. Through its extensive network of over 900 retail locations and online platforms under various brands (like Freeway Insurance, InsureOne), Confie serves customers across numerous states. While not global in the traditional sense of having international offices, its impact is nationwide, particularly in providing accessible insurance to diverse communities. Post-acquisition by Allstate, its reach is further amplified through Allstate's broader network.
7711 Center Ave, Suite 300
Huntington Beach
CA
USA
Address: 12723 Sherman Way, North Hollywood, CA 91605 (Example Freeway Insurance retail location)
To provide localized access to insurance products, cater to specific demographic needs within the North Hollywood region, and build community presence for the Freeway Insurance brand.
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As of April 2025, Confie' leadership includes:
Confie has been backed by several prominent investors over the years, including:
Following its acquisition by Allstate in August 2023, Confie's leadership structure has been integrating with Allstate. A key transition involved Cesar Soriano, long-time CEO of Confie, moving to an Advisor role in early 2024. Further executive appointments or changes would typically be managed within the Allstate organizational framework.
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Common email formats for Confie employees (historically using the @confie.com domain) typically followed standard corporate patterns such as first initial and last name, or first name followed by last name. Post-Allstate acquisition, email systems and formats may align with Allstate's standards for newly integrated employees, though legacy @confie.com addresses might persist for a period.
flast@confie.com (e.g., jdoe@confie.com) or first.last@confie.com (e.g. jane.doe@confie.com)
Format
jsmith@confie.com
Example
70%
Success rate
Allstate Newsroom • August 1, 2023
The Allstate Corporation (NYSE: ALL) today announced it has closed its acquisition of Confie, one of the largest independent personal lines distributors in the U.S. The acquisition expands Allstate’s personal lines market share and accelerates its strategy of increasing customer access....more
Business Wire • November 29, 2022
The Allstate Corporation (NYSE: ALL) has signed an agreement to acquire Confie, a leading U.S. personal lines agency, from Abry Partners, a Boston-based private equity firm. Confie serves customers through more than 900 retail locations in 23 states and its national online presence....more
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