Conference USA (C-USA) is a prominent NCAA Division I collegiate athletic conference dedicated to promoting integrity, academic excellence, and competitiveness in intercollegiate athletics. Founded in 1995, the conference champions the personal and academic growth of its student-athletes while fostering a competitive environment across a multitude of men's and women's sports. C-USA is committed to providing a platform for student-athletes to excel both on the field and in the classroom, preparing them for future success.
Serves as the central administrative and operational hub for all conference activities, including governance, championships, media relations, and strategic initiatives.
Located at The Star, the world headquarters of the Dallas Cowboys, offering a modern, dynamic, and sports-centric environment with state-of-the-art facilities.
A professional, collaborative, and fast-paced environment focused on supporting member institutions and student-athletes. The culture is driven by a passion for collegiate sports and a commitment to excellence and innovation.
Centralizes all conference operations, facilitates strategic partnerships, and provides a state-of-the-art base for managing NCAA Division I athletics. Its location at The Star enhances its profile, operational capabilities, and opportunities for collaboration within the sports industry.
While primarily a US-based NCAA collegiate athletic conference, Conference USA has a global reach through its international student-athletes who compete for its member institutions. The conference's events and games are also broadcast through various media partners, potentially reaching international audiences. Direct operational offices outside the United States are not maintained, as its focus is on intercollegiate athletics within the US.
9 Cowboys Way, Suite 200
Frisco
Texas
USA
Address: N/A
N/A
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As of April 2025, Conference USA' leadership includes:
Conference USA has been backed by several prominent investors over the years, including:
In the past 12-18 months, Conference USA has focused on strengthening its leadership team with key appointments and promotions, particularly following its headquarters relocation and ongoing strategic initiatives. There have also been some notable retirements and departures as the conference evolves.
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Conference USA staff typically use an email format combining the first initial of the first name followed by the full last name, associated with their official domain c-usa.org.
[first_initial][last]@c-usa.org
Format
jdoe@c-usa.org
Example
90%
Success rate
KSUOwls.com (Official Athletics Site of Kennesaw State) • July 1, 2024
Kennesaw State University Athletics officially became a member of Conference USA on July 1, 2024, marking a significant step as the Owls transition to FBS football and join new league competition across various sports....more
conferenceusa.com • May 30, 2024
Conference USA and the Athletics TIDE Information Officers (ATIEO) announced a multi-year partnership aimed at enhancing diversity and inclusion initiatives within collegiate athletics communications and supporting professional development....more
conferenceusa.com • May 16, 2024
Conference USA has announced that its 2024 Football Kickoff and Media Day will take place on Tuesday, July 23, at the conference's headquarters located at The Star in Frisco, Texas. The event will feature coaches and student-athletes from member institutions....more
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