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Conference USA's Overview

Total employees42
HeadquartersFrisco
Founded1995

Conference USA (C-USA) is a prominent NCAA Division I collegiate athletic conference dedicated to promoting integrity, academic excellence, and competitiveness in intercollegiate athletics. Founded in 1995, the conference champions the personal and academic growth of its student-athletes while fostering a competitive environment across a multitude of men's and women's sports. C-USA is committed to providing a platform for student-athletes to excel both on the field and in the classroom, preparing them for future success.

Where is Conference USA's Headquarters?

HQ Function

Serves as the central administrative and operational hub for all conference activities, including governance, championships, media relations, and strategic initiatives.

Notable Features:

Located at The Star, the world headquarters of the Dallas Cowboys, offering a modern, dynamic, and sports-centric environment with state-of-the-art facilities.

Work Culture:

A professional, collaborative, and fast-paced environment focused on supporting member institutions and student-athletes. The culture is driven by a passion for collegiate sports and a commitment to excellence and innovation.

HQ Significance:

Centralizes all conference operations, facilitates strategic partnerships, and provides a state-of-the-art base for managing NCAA Division I athletics. Its location at The Star enhances its profile, operational capabilities, and opportunities for collaboration within the sports industry.

Values Reflected in HQ: The headquarters' location and design reflect values of excellence, innovation, collaboration, and a forward-thinking approach to the advancement of collegiate athletics.

Location:

While primarily a US-based NCAA collegiate athletic conference, Conference USA has a global reach through its international student-athletes who compete for its member institutions. The conference's events and games are also broadcast through various media partners, potentially reaching international audiences. Direct operational offices outside the United States are not maintained, as its focus is on intercollegiate athletics within the US.

Street Address:

9 Cowboys Way, Suite 200

City:

Frisco

State/Province:

Texas

Country:

USA

Conference USA's Global Presence

N/A - Operations Centralized

Address: N/A

N/A

Buying Intent Signals for Conference USA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Conference USA

As of April 2025, Conference USA' leadership includes:

Judy MacLeod - Commissioner
Keisha Dunlap - Deputy Commissioner/Chief Operating Officer
Scott Tompsett - Chief Financial Officer
Merton Hanks - Executive Associate Commissioner/Chief Sports Administrator
Kelly Gatlin - Associate Commissioner, Compliance & Student Services / SWA

Investors of Conference USA

Conference USA has been backed by several prominent investors over the years, including:

Member Institutions (through membership dues and revenue sharing)
Media Rights Partners (e.g., ESPN, CBS Sports Network)
Corporate Sponsorships
NCAA Distributions
Conference Championship Revenue

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits2

In the past 12-18 months, Conference USA has focused on strengthening its leadership team with key appointments and promotions, particularly following its headquarters relocation and ongoing strategic initiatives. There have also been some notable retirements and departures as the conference evolves.

Departures

Russell Anderson, Russell Anderson retired from his role as Assistant Commissioner, Football Operations.
Shonna Brown, Shonna Brown departed from her role as Senior Associate Commissioner and Senior Woman Administrator.

New Appointments:

Merton Hanks, Merton Hanks appointed as Executive Associate Commissioner/Chief Sports Administrator.
Kyle Neaves, Kyle Neaves joined as Assistant Commissioner, Strategic Communications.
Kelly Gatlin, Kelly Gatlin promoted to Associate Commissioner, Compliance & Student Services / SWA.
Jessica Herman, Jessica Herman promoted to Assistant Commissioner, Championships.

Technology (Tech Stack) used by Conference USA

Discover the tools Conference USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Conference USA Email Formats and Examples

Conference USA staff typically use an email format combining the first initial of the first name followed by the full last name, associated with their official domain c-usa.org.

[first_initial][last]@c-usa.org

Format

jdoe@c-usa.org

Example

90%

Success rate

News and media

KSUOwls.com (Official Athletics Site of Kennesaw State)July 1, 2024

Kennesaw State Athletics Officially Joins Conference USA

Kennesaw State University Athletics officially became a member of Conference USA on July 1, 2024, marking a significant step as the Owls transition to FBS football and join new league competition across various sports....more

conferenceusa.comMay 30, 2024

CUSA & ATIEO Announce Multi-Year Partnership

Conference USA and the Athletics TIDE Information Officers (ATIEO) announced a multi-year partnership aimed at enhancing diversity and inclusion initiatives within collegiate athletics communications and supporting professional development....more

conferenceusa.comMay 16, 2024

Conference USA Announces 2024 Football Kickoff & Media Day, July 23

Conference USA has announced that its 2024 Football Kickoff and Media Day will take place on Tuesday, July 23, at the conference's headquarters located at The Star in Frisco, Texas. The event will feature coaches and student-athletes from member institutions....more

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