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Competitive Cyclist's Overview

Total employees35
HeadquartersPark City
Founded

Competitive Cyclist is a premier online retailer specializing in high-end road, mountain, and triathlon bicycles, components, apparel, and accessories. Known for its curated selection of premium brands and expert customer service provided by 'Gearheads,' the company caters to serious cycling enthusiasts and athletes. Acquired by Backcountry.com in 2011, Competitive Cyclist leverages a robust e-commerce platform and logistics network to serve customers across the United States and internationally.

Where is Competitive Cyclist's Headquarters?

HQ Function

Serves as the primary operational hub for Competitive Cyclist, encompassing marketing, merchandising, customer service ('Gearheads'), and strategic planning, all integrated with Backcountry.com's corporate functions.

Notable Features:

Modern office spaces designed to support e-commerce operations, integrated with Backcountry's warehousing and logistics. Located in Park City, a renowned hub for outdoor sports and cycling, aligning with the company's brand and employee lifestyle.

Work Culture:

A passionate, knowledgeable, and customer-focused environment. The culture emphasizes cycling expertise, collaboration, and a dedication to providing premium products and service, reflecting the broader Backcountry.com ethos.

HQ Significance:

The Park City headquarters is central to Competitive Cyclist's brand identity and operational efficiency, enabling it to manage its specialized online retail business and maintain a high level of expert customer engagement.

Values Reflected in HQ: The headquarters' operations reflect a commitment to quality, cycling expertise, innovation in e-commerce, and a strong connection to the outdoor and cycling community.

Location:

Competitive Cyclist primarily serves the U.S. market but also offers international shipping to a number of countries, extending its reach to cycling enthusiasts globally. Its global presence is facilitated through its robust e-commerce platform and dedicated customer support (Gearheads). The brand utilizes the international shipping capabilities and logistics network of its parent company, Backcountry.com, to fulfill orders outside the United States.

Street Address:

1678 West Redstone Center Drive, Suite 210

City:

Park City

State/Province:

Utah

Country:

USA

Competitive Cyclist's Global Presence

Christiansburg, Virginia, USA

Address: 2600 Perfection Drive, Christiansburg, VA 24073

Enhances logistical efficiency and reduces shipping times for customers on the East Coast, supporting Competitive Cyclist's commitment to prompt delivery of bikes and cycling gear.

West Valley City, Utah, USA

Address: 2607 South 3200 West, Suite A, West Valley City, UT 84119

Supports nationwide distribution, leveraging its proximity to the Salt Lake City transportation hub for efficient logistics across the Western and Central United States.

Buying Intent Signals for Competitive Cyclist

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Competitive Cyclist

As of April 2025, Competitive Cyclist' leadership includes:

Melanie Cox - CEO, Backcountry
Girish Satya - Chief Financial Officer, Backcountry
Jessica Klodnicki - Chief Commerce Officer, Backcountry
Colby Black - Chief Product Officer, Backcountry

Investors of Competitive Cyclist

Competitive Cyclist has been backed by several prominent investors over the years, including:

TSG Consumer Partners (via acquisition of parent company Backcountry.com in 2015)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Over the past year, Backcountry, the parent company of Competitive Cyclist, has made significant appointments to its executive team, particularly enhancing its financial and commercial leadership to drive growth and operational excellence.

Departures

Sarah Crockett, Sarah Crockett departed from her role as CMO at Backcountry to join Dickies as Global Chief Marketing Officer.
Jim Bell, Jim Bell transitioned from the CFO role at Backcountry, effectively an exit from this specific position with the new CFO appointment.

New Appointments:

Girish Satya, Girish Satya appointed as new CFO for Backcountry, parent company of Competitive Cyclist.
Jessica Klodnicki, Jessica Klodnicki appointed as new CCO for Backcountry, whose responsibilities include Competitive Cyclist's commercial strategy.

Technology (Tech Stack) used by Competitive Cyclist

Discover the tools Competitive Cyclist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Competitive Cyclist Email Formats and Examples

Competitive Cyclist employees, particularly customer-facing Gearheads, likely use the @competitivecyclist.com domain. Corporate roles within the parent company, Backcountry.com, typically use @backcountry.com. Common formats include first initial followed by last name, or first name.last name.

[firstinitial][lastname]@competitivecyclist.com

Format

jsmith@competitivecyclist.com

Example

75%

Success rate

News and media

CyclingNews.comMay 15, 2024

Competitive Cyclist Announces Major Memorial Day Cycling Sale with up to 60% Off

Online retailer Competitive Cyclist has launched its annual Memorial Day Sale, offering substantial discounts of up to 60% on a wide selection of bicycles, cycling apparel, and components. The sale provides a significant opportunity for cyclists to acquire premium gear at reduced prices....more

Backcountry Press (ShopEatSurf.com)April 2, 2024

Backcountry Appoints Jessica Klodnicki as Chief Commerce Officer

Backcountry, the parent company of Competitive Cyclist, has named Jessica Klodnicki as its new Chief Commerce Officer. Klodnicki will lead e-commerce, retail, and customer experience strategies across Backcountry's portfolio of brands....more

Backcountry Press (SGB Media)January 24, 2024

Backcountry Appoints Girish Satya as Chief Financial Officer

Backcountry announced the appointment of Girish Satya as its Chief Financial Officer. Satya brings a wealth of experience in finance and strategic planning to the outdoor and cycling e-commerce group, which includes Competitive Cyclist....more

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