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Compendium's Overview

Total employees67
HeadquartersIndianapolis
Founded1985

Compendium, Inc. was a software company specializing in content marketing solutions, enabling businesses to plan, create, publish, and measure the impact of their content. Founded in 2007 and headquartered in Indianapolis, Indiana, Compendium provided a platform designed to drive website traffic, generate qualified leads, and build brand authority through effective content strategies. In October 2013, Compendium was acquired by Oracle. Its technology and expertise were subsequently integrated into the Oracle Marketing Cloud (now part of Oracle Advertising and Customer Experience), significantly enhancing Oracle's offerings in content marketing automation and overall customer experience management.

Where is Compendium's Headquarters?

HQ Function

Served as the central hub for Compendium's operations, including software development, sales, marketing, and customer support for its content marketing platform prior to its acquisition by Oracle in 2013.

Notable Features:

Likely a modern office space designed to foster collaboration and innovation, characteristic of tech startups of its era. Specific architectural details are not widely publicized.

Work Culture:

Known for a vibrant, entrepreneurial, and innovative startup culture focused on content marketing excellence and customer success. Post-acquisition, employees would have begun integrating into Oracle's corporate culture.

HQ Significance:

The Indianapolis headquarters was crucial for Compendium's development and establishment as a key player in the content marketing software industry before its strategic acquisition by Oracle, which recognized its value and technology.

Values Reflected in HQ: The HQ environment likely mirrored values of agility, customer-centricity, technological innovation, and a results-driven approach, common in successful SaaS startups of that period.

Location:

Prior to its acquisition by Oracle in 2013, Compendium, Inc. primarily served clients in North America, though its cloud-based software was accessible to users globally. Post-acquisition, its technology and intellectual property were integrated into Oracle Marketing Cloud (now Oracle Advertising and Customer Experience), which has a significant global presence, supporting comprehensive marketing functions for enterprises worldwide across numerous industries and regions.

Street Address:

5200 N. Illinois St.

City:

Indianapolis

State/Province:

IN

Country:

USA

Compendium's Global Presence

Indianapolis, IN, USA (Main Operations)

Address: Operations were primarily centralized at the 5200 N. Illinois St. headquarters.

Served as the main operational and strategic center for the company, driving its growth and product development primarily in the North American market before its acquisition by Oracle.

Buying Intent Signals for Compendium

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Compendium

As of April 2025, Compendium' leadership includes:

Chris Baggott - Co-founder & CEO (at time of acquisition)
Ali Sales Roach (formerly Ali Sales) - Co-founder & President (at time of acquisition)

Investors of Compendium

Compendium has been backed by several prominent investors over the years, including:

Flyover Capital (formerly H Ventures)
Plymouth Ventures
CNF Investments
HALO Capital Group
CID Capital

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Compendium, Inc. was acquired by Oracle in 2013 and no longer operates as an independent entity. Therefore, there have been no executive new hires or exits specifically for Compendium, Inc. in the last 12 months. Any such changes would pertain to Oracle's broader organizational structure.

Technology (Tech Stack) used by Compendium

Discover the tools Compendium uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Compendium Email Formats and Examples

Prior to its acquisition by Oracle, Compendium, Inc. likely used common email formats typical for technology companies, based on their domain 'compendium.com'. These formats are no longer active.

[first_initial][last]@compendium.com

Format

jdoe@compendium.com

Example

0 (domain is no longer active for Compendium, Inc. emails)%

Success rate

News and media

Oracle Press ReleaseOctober 17, 2013

Oracle Buys Compendium

Oracle announced it has signed an agreement to acquire Compendium, a cloud-based content marketing provider. The combination of Oracle Eloqua Marketing Cloud with Compendium is expected to provide marketers with a powerful solution to centrally plan, produce, and deliver engaging content across multiple channels and at every stage of the customer lifecycle....more

TechCrunchAugust 2, 2011

Compendium Raises $1.5 Million For Content Marketing Platform

Indianapolis-based Compendium, a content marketing platform for businesses, announced it had raised $1.5 million in Series B-1 financing from existing investors including Plymouth Ventures and HALO Capital Group. This funding was intended to further develop its platform and expand its sales and marketing efforts....more

Compendium Blog (via Wayback Machine or similar)February 22, 2010

Compendium Named a 2010 Gartner Cool Vendor in CRM Marketing

Compendium announced it was recognized by Gartner, Inc. as a 'Cool Vendor' in the 'Cool Vendors in CRM Marketing, 2010' report. This recognition highlighted Compendium's innovative approach to content marketing and its impact on business blogging and SEO....more

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