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Compare the Market's Overview

Total employees790
HeadquartersPeterborough
Founded

Comparethemarket.com is a leading UK-based price comparison website, specializing in insurance products (car, home, van, pet, travel, life), household finance (energy, broadband, TV), and money products (credit cards, loans, mortgages). Launched in 2006, it's renowned for its "Compare the Meerkat" advertising campaign featuring Aleksandr Orlov and other meerkat characters. The platform aims to simplify the process for consumers to find better deals and save money by comparing prices and features from a wide range of providers. It is part of the Markerstudy Group.

Where is Compare the Market's Headquarters?

HQ Function

Serves as the primary operational hub for Comparethemarket, housing core functions including technology development, marketing, customer support management, commercial teams, and administrative staff.

Notable Features:

Pegasus House is a modern office building designed to support a collaborative and innovative workforce. It's known for its contemporary facilities and an environment conducive to a tech-driven company.

Work Culture:

The work culture is generally described as fast-paced, dynamic, and customer-focused, reflecting its position in the competitive digital comparison market. There's an emphasis on innovation, teamwork, and data-driven decision-making. Post-acquisition by Markerstudy Group, there may be ongoing integration of cultures.

HQ Significance:

The Peterborough headquarters is significant as the nerve center for one of the UK's most recognizable price comparison brands. It's a major employer in the region and central to the development and delivery of Comparethemarket's services.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, customer centricity, efficiency, and collaboration through its design and operational setup.

Location:

Comparethemarket primarily operates and focuses on the UK market. While its services are designed for UK residents, its technology and operational expertise are significant. As part of the Markerstudy Group, which has a broader insurance footprint, there might be shared services or technologies with international applications, but Comparethemarket's direct consumer-facing brand and services are UK-centric. Global functions would largely be indirect, such as leveraging global technology partners or software.

Street Address:

Pegasus House, Bakewell Road, Orton Southgate

City:

Peterborough

State/Province:

Cambridgeshire

Country:

United Kingdom

Compare the Market's Global Presence

London, United Kingdom

Address: While specific Comparethemarket-branded office addresses in London are less prominent than Peterborough, BGL Group (its former parent) maintained a London presence, often for digital, marketing, or specialist teams (e.g., Shoreditch). Post-Markerstudy acquisition, office footprints may be consolidated or shared with the wider Markerstudy Group network. It's common for tech companies to have a London hub for talent and partnerships.

To tap into London's diverse talent pool, foster industry partnerships, and maintain a presence in a key financial and technological hub.

Buying Intent Signals for Compare the Market

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Compare the Market

As of April 2025, Compare the Market' leadership includes:

Mark Bailie - Chief Executive Officer
Alex Holt - Chief Marketing Officer
Anna McEntee - Director of Insurance
James Loder - Chief Commercial Officer - Insurance
Mark Gracey - Director of Commercial Finance

Investors of Compare the Market

Compare the Market has been backed by several prominent investors over the years, including:

Markerstudy Group (Parent Company, acquired BGL Group including Comparethemarket in 2022)
Previously BGL Group (Private Ownership)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Comparethemarket has seen key appointments in the last 12-18 months, particularly strengthening its marketing and insurance divisions. Information on executive exits is less publicly detailed, common for private entities, outside of major leadership changes typically announced by the parent group.

New Appointments:

Alex Holt, Alex Holt appointed as new Chief Marketing Officer.
Anna McEntee, Anna McEntee appointed as Director of Insurance.

Technology (Tech Stack) used by Compare the Market

Discover the tools Compare the Market uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Compare the Market Email Formats and Examples

Common email formats for companies like Comparethemarket often use a combination of first name, last name, or initials. The most probable format is firstname.lastname@comparethemarket.com.

firstname.lastname@comparethemarket.com

Format

jane.doe@comparethemarket.com

Example

75%

Success rate

News and media

Marketing BeatOctober 5, 2023

Comparethemarket names Alex Holt as new chief marketing officer

Comparethemarket has appointed Alex Holt as its new chief marketing officer (CMO). Holt brings a wealth of experience from previous roles and will lead the company's marketing initiatives....more

Insurance Business UKJanuary 23, 2023

Comparethemarket reveals new director of insurance

Comparethemarket announced the appointment of Anna McEntee as its new director of insurance. McEntee is expected to drive growth and innovation in the company's insurance comparison offerings....more

BGL Group Press Release / Markerstudy GroupMay 19, 2022

Markerstudy Group completes acquisition of BGL Insurance (including Comparethemarket)

Markerstudy Group announced the completion of its acquisition of BGL Group's insurance business, BGL Insurance (BGLi), which includes Comparethemarket.com. This strategic move significantly expands Markerstudy's presence in the UK insurance market....more

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