Comparethemarket.com is a leading UK-based price comparison website, specializing in insurance products (car, home, van, pet, travel, life), household finance (energy, broadband, TV), and money products (credit cards, loans, mortgages). Launched in 2006, it's renowned for its "Compare the Meerkat" advertising campaign featuring Aleksandr Orlov and other meerkat characters. The platform aims to simplify the process for consumers to find better deals and save money by comparing prices and features from a wide range of providers. It is part of the Markerstudy Group.
Serves as the primary operational hub for Comparethemarket, housing core functions including technology development, marketing, customer support management, commercial teams, and administrative staff.
Pegasus House is a modern office building designed to support a collaborative and innovative workforce. It's known for its contemporary facilities and an environment conducive to a tech-driven company.
The work culture is generally described as fast-paced, dynamic, and customer-focused, reflecting its position in the competitive digital comparison market. There's an emphasis on innovation, teamwork, and data-driven decision-making. Post-acquisition by Markerstudy Group, there may be ongoing integration of cultures.
The Peterborough headquarters is significant as the nerve center for one of the UK's most recognizable price comparison brands. It's a major employer in the region and central to the development and delivery of Comparethemarket's services.
Comparethemarket primarily operates and focuses on the UK market. While its services are designed for UK residents, its technology and operational expertise are significant. As part of the Markerstudy Group, which has a broader insurance footprint, there might be shared services or technologies with international applications, but Comparethemarket's direct consumer-facing brand and services are UK-centric. Global functions would largely be indirect, such as leveraging global technology partners or software.
Pegasus House, Bakewell Road, Orton Southgate
Peterborough
Cambridgeshire
United Kingdom
Address: While specific Comparethemarket-branded office addresses in London are less prominent than Peterborough, BGL Group (its former parent) maintained a London presence, often for digital, marketing, or specialist teams (e.g., Shoreditch). Post-Markerstudy acquisition, office footprints may be consolidated or shared with the wider Markerstudy Group network. It's common for tech companies to have a London hub for talent and partnerships.
To tap into London's diverse talent pool, foster industry partnerships, and maintain a presence in a key financial and technological hub.
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As of April 2025, Compare the Market' leadership includes:
Compare the Market has been backed by several prominent investors over the years, including:
Comparethemarket has seen key appointments in the last 12-18 months, particularly strengthening its marketing and insurance divisions. Information on executive exits is less publicly detailed, common for private entities, outside of major leadership changes typically announced by the parent group.
Discover the tools Compare the Market uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like Comparethemarket often use a combination of first name, last name, or initials. The most probable format is firstname.lastname@comparethemarket.com.
firstname.lastname@comparethemarket.com
Format
jane.doe@comparethemarket.com
Example
75%
Success rate
Marketing Beat • October 5, 2023
Comparethemarket has appointed Alex Holt as its new chief marketing officer (CMO). Holt brings a wealth of experience from previous roles and will lead the company's marketing initiatives....more
Insurance Business UK • January 23, 2023
Comparethemarket announced the appointment of Anna McEntee as its new director of insurance. McEntee is expected to drive growth and innovation in the company's insurance comparison offerings....more
BGL Group Press Release / Markerstudy Group • May 19, 2022
Markerstudy Group announced the completion of its acquisition of BGL Group's insurance business, BGL Insurance (BGLi), which includes Comparethemarket.com. This strategic move significantly expands Markerstudy's presence in the UK insurance market....more
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