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Community First Credit Union's Overview

Total employees557
HeadquartersJacksonville
Founded1935

Community First Credit Union of Florida is a not-for-profit, member-owned financial cooperative dedicated to providing competitive financial solutions and personalized service to its members across Northeast Florida. Established in 1935, it focuses on improving the financial lives of its members and investing in the communities it serves through various programs, financial education, and local partnerships. They offer a full range of banking products, including savings and checking accounts, auto loans, mortgages, credit cards, and business services.

Where is Community First Credit Union's Headquarters?

HQ Function

Serves as the central administrative and operational hub for Community First Credit Union of Florida, housing executive leadership, strategic planning, marketing, IT, human resources, lending operations, and support services for its extensive branch network and digital channels.

Notable Features:

A multi-story, 67,000-square-foot modern facility built as part of the redevelopment of the LaVilla neighborhood. It features collaborative workspaces, advanced technology, and community-focused design elements. The building is designed to consolidate administrative and operational staff.

Work Culture:

Emphasizes member service, community involvement, collaboration, innovation, and financial well-being, reflecting its core credit union philosophy of 'people helping people.'

HQ Significance:

The new headquarters signifies Community First's long-term commitment to Jacksonville and the LaVilla community, centralizes its operations for improved efficiency, and provides a modern workspace to support its continued growth and service to members.

Values Reflected in HQ: Community investment, member-centricity, progress, financial stewardship, and employee empowerment are reflected in the design and purpose of the headquarters.

Location:

Community First Credit Union of Florida primarily serves members within its designated operational areas in Northeast Florida. Its global presence is mainly facilitated through online and mobile banking services accessible worldwide for its members, and participation in nationwide ATM (e.g., CO-OP Network) and shared branching networks which offer some international access points for member convenience.

Street Address:

637 North Lee Street

City:

Jacksonville

State/Province:

FL

Country:

USA

Community First Credit Union's Global Presence

Fleming Island, FL, USA

Address: 1545 County Road 220, Fleming Island, FL 32003

To offer accessible financial solutions and personalized member support to the growing community in Fleming Island and surrounding Clay County areas.

Jacksonville, FL, USA

Address: FSCJ North Campus, Bldg A, Rm 100A, 4501 Capper Rd, Jacksonville, FL 32218

To foster financial literacy and career development for students, while offering convenient banking services on the FSCJ North Campus.

St. Augustine, FL, USA

Address: 1752 US Highway 1 S, St. Augustine, FL 32084

To serve the financial needs of members in St. Johns County, providing convenient access to banking services and financial advice.

Buying Intent Signals for Community First Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Community First Credit Union

As of April 2025, Community First Credit Union' leadership includes:

John Hirabayashi - President & CEO
Malinda "Lindy" Prudencio - Chief Operating Officer
Missy Peters - Chief Financial Officer
Jay Soligan - Chief Lending Officer
Jimmy Lovelace - Chief Information Officer
Roger Rassman - Chief Member Experience Officer

Investors of Community First Credit Union

Community First Credit Union has been backed by several prominent investors over the years, including:

Member-owned cooperative

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past 12 months, Community First Credit Union of Florida saw a key leadership transition with the retirement of its Chief Human Resources Officer and a subsequent internal promotion to fill senior HR leadership.

Departures

Paula DeGraw, Paula DeGraw retired as Chief Human Resources Officer after over 18 years of service.

New Appointments:

Damita Salters, Damita Salters promoted to SVP of Human Resources, assuming leadership of the credit union's human resources strategy and operations.

Technology (Tech Stack) used by Community First Credit Union

Discover the tools Community First Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Community First Credit Union Email Formats and Examples

Understanding the common email format patterns used by Community First Credit Union of Florida can be helpful for professional communication. While patterns can vary, a common format is often used.

communityfirstfl.org email format: [first_initial][last]@communityfirstfl.org

Format

jdoe@communityfirstfl.org

Example

75%

Success rate

News and media

CUInsightMarch 7, 2024

Community First Credit Union of Florida Investing $1 Million in Grants for Underserved Communities

Community First Credit Union announced a significant $1 million investment in grants through its Community First Cares Foundation to support non-profits serving underserved communities in Northeast Florida, focusing on advancing financial well-being, expanding access to essential services, and strengthening neighborhoods....more

Jacksonville TodayJanuary 23, 2024

Community First Credit Union of Florida to open new headquarters in LaVilla

Community First Credit Union of Florida is set to open its new, state-of-the-art headquarters in Jacksonville's historic LaVilla neighborhood in early 2024. The 67,000-square-foot building will consolidate operations and signifies a major investment in the community's revitalization....more

CUInsightMarch 14, 2024

Community First CU of Florida CHRO Paula DeGraw to retire; Damita Salters promoted to SVP of Human Resources

Community First Credit Union of Florida announced the retirement of Chief Human Resources Officer Paula DeGraw, effective March 29, 2024, after 18 years of service. Damita Salters has been promoted to Senior Vice President of Human Resources to lead the HR functions....more

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