ColourPop Cosmetics
ColourPop Cosmetics's Overview
ColourPop Cosmetics, launched in 2014 by siblings Laura and John Nelson, is a California-based beauty brand celebrated for its 'fast fashion' approach to makeup. They are renowned for offering a vast array of trendy, high-quality, and cruelty-free products at exceptionally affordable prices. Operating primarily direct-to-consumer through their website, ColourPop leverages social media and influencer collaborations to rapidly bring new products to market, maintaining agility and relevance in the dynamic beauty industry. They are part of the Seed Beauty incubator, which handles their R&D and manufacturing, allowing for quick turnaround times from concept to customer.
Where is ColourPop Cosmetics's Headquarters?
HQ Function
The Oxnard facility serves as the central hub for ColourPop, encompassing corporate offices, research and development labs, and state-of-the-art manufacturing. This vertical integration allows for rapid product development and production.
Notable Features:
The facility is known for its extensive in-house R&D and manufacturing capabilities, enabling ColourPop's 'fast beauty' model. It's designed for agility and scaling production quickly to meet consumer demand for new and trendy products.
Work Culture:
The work culture at ColourPop, influenced by its parent Seed Beauty, is often described as fast-paced, innovative, and collaborative, reflecting the brand's dynamic nature in the beauty industry. There is a strong emphasis on creativity and speed to market.
HQ Significance:
This location is critical to ColourPop's business model, enabling direct oversight of the entire product lifecycle from ideation to manufacturing and shipping. This vertical integration ensures quality control, cost-effectiveness, and unparalleled speed to market.
Values Reflected in HQ: The headquarters reflects values of innovation, speed, efficiency, vertical integration, and accessibility, allowing ColourPop to deliver on its promise of affordable, trendy, and high-quality cruelty-free cosmetics.
Location:
ColourPop Cosmetics primarily serves a global audience through its robust e-commerce platform, shipping to numerous countries worldwide. Their digital-first strategy, leveraging social media marketing and influencer collaborations, allows them to reach customers internationally. While their physical operational hub is in California, their market reach is global, supported by international shipping capabilities and select retail partnerships in specific markets (e.g., Ulta Beauty in the US, Target in the US).
Street Address:
1210 Gonzales Rd
City:
Oxnard
State/Province:
CA
Country:
USA
ColourPop Cosmetics's Global Presence
Operations Primarily Centralized
Address: N/A
The direct-to-consumer model, supported by centralized operations, reduces the need for widespread regional corporate offices. Global reach is achieved via e-commerce and strategic retail partnerships.
Buying Intent Signals for ColourPop Cosmetics
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Executive Team of ColourPop Cosmetics
As of April 2025, ColourPop Cosmetics' leadership includes:
Investors of ColourPop Cosmetics
ColourPop Cosmetics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company under Seed Beauty, detailed information on executive team changes specifically for ColourPop Cosmetics is not frequently publicized. Major C-suite changes, if any, are typically not announced broadly in public news channels. The core leadership remains with the founders.
Departures
New Appointments:
Technology (Tech Stack) used by ColourPop Cosmetics
Discover the tools ColourPop Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ColourPop Cosmetics Email Formats and Examples
ColourPop Cosmetics, like many companies, likely uses standardized email formats for its employees. While not officially published, common corporate email structures often involve combinations of first name, last name, and initials. These formats are predictions based on common industry practices.
Likely formats include [first_initial][last_name]@colourpop.com (e.g., jdoe@colourpop.com) or [first_name].[last_name]@colourpop.com (e.g., jane.doe@colourpop.com). Another possibility is [first_name]@colourpop.com.
Format
example@colourpop.com
Example
70%
Success rate
News and media
Beauty Packaging • May 20, 2024
ColourPop Cosmetics Partners with Disney for 'Inside Out 2' Makeup Collection
ColourPop Cosmetics has collaborated with Disney and Pixar to launch a new makeup collection inspired by the upcoming movie 'Inside Out 2'. The collection features products themed around the movie's characters and emotions, continuing ColourPop's strategy of successful partnerships with major entertainment franchises....more
Glossy • February 9, 2024
ColourPop Cosmetics Announces 'Twilight' Collaboration Generating Fan Excitement
ColourPop Cosmetics announced a highly anticipated collaboration with the 'Twilight' saga, launching a collection inspired by the popular vampire romance series. The collection, featuring eyeshadow palettes, lip oils, and highlighters, generated significant buzz and sold out quickly, highlighting the brand's strong appeal and successful collaboration strategy....more
Cosmetics Business • August 2, 2023
ColourPop Cosmetics Expands Target Partnership with New Collection
ColourPop Cosmetics is strengthening its retail presence by expanding its partnership with Target. This move includes launching new, exclusive collections available in Target stores, making the brand more accessible to a wider range of consumers beyond its primary direct-to-consumer channel....more
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